Moidul Hoque Shuvo

20/11/2017

How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive. Pick the wrong keywords, and you might as well be flushing your ad spend down the toilet.

Now, with enough time, effort and money, most advertisers can usually put together a decent keyword list. The only problem is, this takes time, effort and money — something most businesses are a little short on.

Wouldn’t it be nice if there were a way to make the process more efficient?

The good news is, while identifying the right keywords won’t ever be easy, there is a quicker way to find the right keywords for your business. All you have to do is steal them from the competition.

Learning from the competition
If you’ve got competitors — especially successful, well-established competitors — there’s a strong chance that they’ve put a lot of blood, sweat and tears into finding the right keywords for your market. Odds are, they’ve got a good feel for what works and what doesn’t.

Wouldn’t it be nice if you could get that information?

Fortunately, there is a way. With the right approach, you can quickly identify the competition’s best keywords and beat them at their own game. All takes is the right analytics setup, a competitive analysis tool (iSpionage and SpyFu are good options) and a testing budget.

1. Analytics
The key to any paid search strategy is great analytics. After all, how do you know which keywords are producing the most profitable conversions and sales if you aren’t, you know, tracking conversions and sales?

So, before we dive into identifying your competition’s best keywords, let’s take a moment to talk about the analytics information you’ll need to make this strategy work.

Both Bing and AdWords make it pretty easy to set up conversion tracking. The easiest types of conversions to track are form submissions and online transactions, but odds are you’re not just interested in form submissions — you want people to chat in, call you, make an offline purchase and so on.

Each of these actions is a conversion and an important indicator of how a keyword is performing. So, if you want to know which keywords produce the best results, you need data on every single one of those conversion actions.

Getting all of this set up can be a bit of a headache (especially if a lot of your conversions happen offline), but if you aren’t tracking the results of your paid search campaigns, you’ll never be able to improve your performance.

At first glance, this might seem kind of obvious, but after auditing over 3,000 AdWords accounts at Disruptive (disclaimer: my company), we’ve found that less than 30 percent of advertisers are actually tracking all of their important conversion actions.

In our study, AdWords advertisers who were only tracking some of their conversion actions were missing out on more than a third of their conversions. Just imagine what it’s like trying to optimize your campaigns with a margin of error of 33 percent!

With all that in mind, it should be obvious why analytics is the key to this tactic. Stealing the competition’s keywords is great, but if you really want to know which keywords produce results, you need analytics.

2. Competitive research
Advertisers love to talk about competitive research, but it’s often hard to know what is working for your competitors and what isn’t. Does their success come from their ad copy? The testimonials on their landing page? Or just the keywords they’re bidding on?

In many cases, you’ll probably never know. You can take your best guess, but you really have no idea what is working for your competitor and what just looks nice to you. More importantly, even if a certain catch-phrase or testimonial is the key to their success, you can’t assume that the same elements will work well for you.

So, while competitive research sounds nice, it’s often hard to use in a practical way.

When it comes to keywords, however, competitive research is incredibly practical. With the right competitive analysis tool, you can know exactly which keywords the competition is bidding on. In most cases, all you have to do is hop on a site like SpyFu or iSpionage, enter the competitor’s domain, and you’ll get a list of all the keywords your competitors are using.

From there, all you have to do is identify which keywords actually produce value for your business.

Unfortunately, most advertisers bid on way too many keywords. In fact, while auditing all those AdWords accounts I mentioned earlier, we found that only 6 percent of the keywords in the average AdWords account are producing conversions.

So, if you just assume that every keyword the competition is bidding on is profitable and use it in your own account, you’re going to end up wasting just as much money on paid search as your competitors are. To really make the most of this strategy, you can’t just copy and paste a competitor’s keyword list. You have to beat them at their own game.

3. Stealing the competition’s best keywords
If you want to steal the competition’s best keywords, you need to know which keywords are worth bidding on and which ones you (and probably your competitors) should ignore.

That’s going to take a bit of testing.

I typically recommend that you invest about 20 percent of your paid search budget into testing new ads, keywords or other changes to your account. Obviously, the newer you are to paid search, the more of your budget you’ll want to test with, but this is a good rule of thumb for most established accounts.

Once you’ve identified the competition’s keywords, build ads around them and use your testing budget to try them out for around three months. Assuming that you have a good analytics setup, this should give you enough data to determine which keywords are profitable.

Next, open your paid search account and take a look at the three months of data you just gathered. Go to the Keywords tab and filter your keywords for Conversions < 1.

This report will show you all the keywords you are bidding on that haven’t produced conversions in the last three months. By clicking on the “Cost” column, you can further sort these keywords by how much money you’ve spent on these keywords.

Now, if this weren’t a test, all the money you spent on these keywords would have been completely wasted. However, the point of your testing budget is to identify useful keywords, so you’re not wasting money — you’re just paying for education.

You’ll have to use your individual judgment to decide which of these keywords should be cut and which deserve a little more time or refinement. But, this filter should help you identify which of your competitor’s keywords are producing unsatisfactory results.

In contrast, you can reverse this filter (“Conversions > 1”) to see which keywords are producing results. These keywords are often your competition’s best performers, too. However, since they probably aren’t tracking conversions effectively, they probably don’t know how valuable those keywords are.

But you do.

Once you’ve identified a great new keyword, all it takes is a little more time and effort to dial in your bids, ad copy and landing pages and edge out the competition. Guess what? You just beat the competition at their own game!

Conclusion
When you get right down to it, it’s not that hard to steal the competition’s best keywords. All you need is a good analytics setup, a competitive analysis tool and a decent testing budget.

By combining these three elements, you can quickly identify which of a competitor’s keywords are valuable to your business and which ones aren’t. Then, you can focus your ad spend on their best keywords and beat the competition at their own game!

15/11/2017

ইন্টারনেট ব্যাংকিং এর মাধ্যমে ইসলামী ব্যাংক বাংলাদেশ লিমিটেড গ্রামীণ ফোনের মাধ্যমে বিদ্যুৎ, গ্যাস ও পানির বিল পেমেন্ট সেবা চালু করেছে। ইসলামী ব্যাংকের গ্রাহকেরা IBBL iBanking এর মাধ্যমে এই সেবা উপভোগ করতে পারবেন।

কিভাবে বিল পরিশোধ করতে হয় তা নিম্নে আলোকপাত করা হলোঃ দুইটি ধাপে এই বিল পেমেন্ট করতে হয়।

ধাপ ১ঃ আপনার কোম্পানির এসোসিয়েশন লিংক থেকে বিলার কোম্পানির সাথে আপনার মোবাইল নম্বর সংযুক্ত করে আপনি আপনার বিল পে সার্ভিসটি চালু করে নিন।

ধাপ ২ঃ "পে বিল" লিঙ্কটির ব্যবহার।
এবার বলবো কিভাবে কোম্পানী এসোসিয়েশন করবেন।
* প্রথমেই IBBL iBanking এ লগ ইন করুন- https://ibblportal.islamibankbd.com এই লিংক থেকে।
* বাম সাইড থেকে Utility Bill Pay তে ক্লিক করুন।
* এরপর কোম্পানী এসোসিয়েশন এ ক্লিক করুন।
* এরপর Operation Type এ ক্লিক করে Company Association সিলেক্ট করুন।
* Company Name এ ক্লিক করে Bangladesh Power Development Board সিলেক্ট করে সাবমিট দিন।
* এরপর আপনার মোবাইল নম্বর, বিলের কনজুমার নম্বর, iBanking এর পিন নম্বর দিয়ে সাবমিট করুন।
* এভাবে আপনার কোম্পানী এসোসিয়েশন সফলভাবে সম্পন্ন হবে।

* এরপর বিল পেমেন্ট করতে বাম সাইড থেকে Utility Bill Pay তে ক্লিক করুন।
* এরপর Bill Pay মেনুতে ক্লিক করুন।
* এরপর একাউন্ট সিলেক্ট করে সাবমিট করুন।

* এরপর আপনার বিল নম্বর, সিডি নম্বর, বিল ডিউ ডেট, বিলের টাকার পরিমাণ দিয়ে সাবমিট করুন।
* এরপর আপনার iBanking এর পিন নম্বর ও মোবাইলে প্রাপ্ত OTP দিয়ে সাবমিট করুন।
* আপনার বিল সঠিকভাবে পেমেন্ট হয়েছে।

* বিলের ভাউচার পেতে বাম সাইড থেকে Utility Bill Pay তে ক্লিক করুন।
* এরপর Utility Voucher এ ক্লিক করুন।
* প্রিন্ট করে ভবিষ্যতের জন্য সংরক্ষন করে রাখতে পারেন।

উপরোক্ত নিয়ম অনুযায়ী গ্যাস বিল ও পানির বিল পেমেন্ট করতে পারবেন।

IBBL iBanking - Internet Banking Service.View Accounts: This service will facilitate you to check 'Account Balance' and 'Account 'Statement'. i;Search FTT Message: This service will facilitate clients to check detail information and current payment status of Foreign TT(FTT). Exchange House provides…

13/04/2016

TECHNOLOGY COMPANY – SLOGANS LIST
====================================
No. Technology Company Slogans
1 3M Innovation
2 3PARdata Inc. Serving Information. Simply.
3 Accenture High Performance. Delivered.
4 Acorn Computers No slogan
5 Adobe Better by Adobe.
6 Affiliated Computer Services People Making Technology Work
7 Agere Systems How Communication Happens
8 Aluria Software Security Made Simple
9 Amazon.com … and You’re Done
10 Ameritech In a World of Technology, People Make the Difference.
11 Apple Computer Think different.
12 Apple Computer The power to be your best.
13 Apple Computer Think outside the box.
14 Astaro Network Assurance
15 AT&T Reach out and touch someone.
16 AT&T The world’s networking company.
17 AT&T Your World. Delivered
18 ATG Design Services Circuit Design for the RF Impaired
19 ATI Technologies Get In the Game
20 BAE Systems Innovation for a Safer World
21 Ball Corporation The Leader in Small Space and Rocket Systems
22 BellSouth Listening, Answering
23 Blackhawk Powering DSP Development
24 BMW The Ultimate Driving Machine
25 Bose Corporation Better Sound Through Research
26 BP Microsystems Setting the Standard in Device Programming
27 Buy.com The Internet Superstore
28 Cadence How Big Can You Dream?
29 Cingular Wireless Raising the Bar
30 Cirrus Logic Leading the Digital Entertainment Revolution
31 Cisco Systems Empowering the Internet generation.
32 Cisco Systems This is the Power of the Network. Now.
33 CNET The source for computing and technology.
34 Compaq (HP) Inspiration Technology
35 Cypress Semiconductor Driving the Communication Revolution
36 Datel (C&D Tech) Innovation and Excellence
37 Dell Computer Easy as Dell.
38 Dell Computer Get More out of Now
39 D-Link Building Networks for People
40 Dow Corning We Help You Invent the Future
41 DuPont The Miracles of Science
42 EM Research The ultimate source for miniature frequency synthesizers
43 Emerson Electric Company Consider It Solved
44 Ericsson Taking You Forward
45 ExxonMobil Taking on the world’s toughest energy challenges
46 Fiber-Span, LLC RF On Fiber
47 Fujitsu The Possibilities are Infinite
48 General Dynamics Strength On Your Side
49 General Electric Imagination at Work
50 GigaLane Innovation and Excellence in RF & Microwave
51 Globe Telecom Making great things possible
52 Hewlett-Packard Invent
53 Hitachi Inspire the Next
54 Honeywell We are Honeywell
55 I.F. Engineering Corp Your challenge is our progress
56 IBM We Make IT Happen
57 IDT Powering What’s Next
58 IFI The Power of Choice
59 Infineon Keep on Thinking
60 Infosys Powered by Intellect Driven by Values
61 Intel Intel Inside
62 Intersil Technology at the Speed of Life
63 IRobot Business Mechanisms to Accelerate Change
64 ITT Engineered for Life
65 JRC You Don’t Need Wires to Communicate
66 Keithley A Greater Measure of Confidence
67 Kodak A Virtual World of Live Pictures
68 Konica Minolta The Essentials of Imaging
69 Linksys At Linksys – We are making connectivity easier
70 Linx Technologies Wireless Made Simple
71 Lockheed Martin We Never Forget Who We’re Working For
72 Lucent Technologies Creating value through true convergence.
73 MegaPhase Our Customers Connect With Us™
74 Micrel The Infinite Bandwidth Company
75 Micron The Future of Memory
76 Microsoft Your potential. Our passion.
77 Microsoft Where do you want to go today?
78 Mitsubishi Semiconductor Changes for the Better
79 Motorola Hello. Moto
80 muRata Innovator in Electronics
81 mWAVE Industries, LLC Your Partner In Antenna Technology
82 MySQL To Make Superior Data Management Available and Affordable for All
83 National Semiconductor The Sight & Sound of Information
84 NEC Corporation Empowered by Innovation
85 Nintendo Born to play
86 Nokia Connecting People
87 Nortel Networks Business Without Boundaries
88 Novell Software for the Open Enterprise
89 NVIDIA The way it’s meant to be played
90 Olympus Corporation Your Vision, Our Future
91 Optus1 Yes
92 Oracle Information Driven:
93 Orbital Sciences Corporation The Leader in Small Space and Rocket Systems
94 Panasonic Ideas for Life
95 Peregrine Systems Evolve Wisely
96 PerkinElmer Precisely
97 Philips Sense and Simplicity
98 Pioneer Rocketplane Permitting Travel to Space, Travel in Space, and Travel Through Space
99 Plantronics Sound Innovation
100 PMC-Sierra Accelerating The Broadband Revolution
101 Pragma Operate at Your Optimum
102 RCAT Systems You push the limits. We measure it.
103 RF Bites Helping RF Designers one Bite at a time
104 RF Cafe Now that’s Progressive
105 RF Cafe A Disruptive Web Presence
106 RF Cafe Your Onramp to the Information Superhighway
107 RF Cafe Specialty Materials That Make Our World
108 Rohde & Schwarz Pushing Limits
109 Samsung Electronics Imagine
110 Sprint Nextel Corporation Yes you can
111 ST Microelectronics More Intelligence Solutions
112 Sun Microsystems The Network Is The Computer
113 Symbol Technologies The Enterprise Mobility Company
114 Texas Instruments Technology for Innovators
115 Thor Labs Photonics in the Fast Lane
116 Toshiba Committed to People, Committed to the Future.
117 Unisys We Make It Happen
118 United Technologies Corporation This is Momentum
119 Verizon Wireless Can You Hear Me Now? Good.
120 vidaRF Simple Solutions for Complex Connections
121 Vodafone How Are You?
122 Vodafone Make the Most of Now
123 Wyse Global Leader in Thin Computing
124 Xerox The Document Company
125 Xilinx The Programmable Logic Company
126 XMA Corporation When Performance Matters

06/12/2014

Outdoor Company To Post User-Generated Photos On Billboards

Digital billboards operated by Lamar Advertising are getting sentimental this year, thanks to the company's social media effort.

While the promotional video for this Lamar Advertising campaign tips the cheesiness scale to precarious heights, the effort is admirable and festive.

The outdoor advertising company is offering everyone the opportunity to share its holiday cheer and gratitude on its billboards across America and Puerto Rico. Throughout December, anyone who tags a photo with on social media will have their photo considered for display on one of Lamar’s 750 digital billboards that appear in 144 markets.

Lamar expects the campaign to receive upwards of 17 million impressions each week throughout the month of December.

Once people snap photos, tag them with and the photos appear on the billboards, webcams will capture the photos on the billboards and they will appear in a photo album on the Lamar Advertising page.

Of the campaign, Lamar Advertising Director of Innovation and Strategy Ian Dallimore said:

The holidays are a time to share your gratitude with friends and family. Our digital capabilities enable us to share user-generated content directly from social media to our large format digital displays for the masses to see. We’re thrilled to be able to give people the opportunity to share their photos on our digital billboards.

One day after announcing the campaign on social media, the hashtag had over 107,000 total impressions on Facebook, Twitter and Instagram. We expect this campaign to generate a lot of buzz over the next month.
The campaign is getting great pick up on social media

06/12/2014

The 6 Steps To Perfectly Optimizing Any Content

What does it mean to have "optimized content," and what's the secret to achieving it? Columnist Neil Patel lays it out.

When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and “relevant keywords.”

In today’s content-driven world of digital marketing, I see it differently. In my experience, there are other factors that are far more influential in optimizing content.

Optimizing content is less a matter of keyword presence and metadata and more an issue of trust, intent, quality, and authority. In this article, I will explain a six-step process that you can use as to create perfectly optimized content every time.

1. Build Trust
In May, 2014, the Moz Blog came out with an explosive article that boldly proclaimed: “Content Isn’t King. Trust Is King.”

You’ve probably heard so many riffs on the “content is king” line that you’re prepared to dismiss this as yet another variation on the same tune. But in spite of the hackneyed cliche, there’s a powerful truth to this statement: “Trust is king.”

Let’s keep in mind, of course, that “trust” doesn’t displace content — rather, you can only build trust through content. So, you’re still right if you say that “content is king” — as long as it’s trustworthy content.

Trust is the only way to get conversions and make sales. Here’s how you can build trust with your content.

Build trust by using the right words. Since content is comprised of words, it only makes sense that you have to use the right words in order to build trust.

Buffer’s “Big List of 189 Words That Convert” included the following transitional and explanatory words:

Accordingly
As a result
Because
Caused by
Consequently
Due to
For this reason
Since
Therefore
Thus
Jon Morrow’s list of 317 Power Words had a section of trust-building words. Here is his list:

Anonymous
Authentic
Backed
Best-selling
Cancel Anytime
Certified
Endorsed
Guaranteed
Ironclad
Lifetime
Moneyback
No Obligation
No Questions Asked
No Risk
No Strings Attached
Official
Privacy
Protected
Proven
Recession-proof
Refund
Research
Results
Secure
Tested
Try before You Buy
Verify
Unconditional
Words build trust. And these are the words that work.

Build trust by being objective. Objective content is written in such a way that it’s neither pushy nor salesy, but balanced and objective.

According to MarketingProfs, “Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn’t explicitly try to sell a product/service.”

That bit about trying “to sell a product/service” is a bit misleading. It is okay to try to sell your product or service, as long as the user’s intent aligns correctly. (More on that later.)

Everything depends upon intent. If a user has purchase intent, such as through a transactional query, then they are expecting to be sold a product or service. Not providing a call-to-action in this case can be frustrating.

Build trust by featuring user-generated content. A lot of customers will only trust your content if it is generated by other users. User-generated content (UGC) is a huge trust factor in content.

Get this. Here are the percentages of Gen Y customer who will not obtain major electronics, cars, hotels, travel accommodations, credit cards, or insurance without user-generated content.

UGC appears in different forms. One of those forms – testimonials – is particularly powerful. MarketingProfs discovered in a survey that nearly 60% of respondents would trust information from a company more if it included trust messages from “named sources.”

Amplify your content marketing efforts with UGC – reviews, forums, comments, feedback, case studies, social discussion, whatever it takes.

Build trust by sharing research, metrics and case studies. One of the greatest sources of trust is knowledge. We trust people who possess knowledge and wisdom: professors, authors, researchers, God, the government, millionaires, smart friends, or the Oracle at Delphi.

How do you assert your knowledge? You do so by producing facts – research, numbers, statistics, case studies, etc. If your content is well-researched and backed by data, people will trust it.

2. Match Intent
One of the keystones of content creation is to match the user’s intent.

Grant Simmons stirred up the SEO community when he wrote his “Keywords Are Dead!” article over at Search Engine Watch. The point he was making was not that keywords are actually dead and gone, but that there is something more basic we need to be driving at: user intent.

Here’s what he advised:

We live in an online world where users know what they’re looking for and search engines are getting much better at satisfying the user intent through their search results. But where does your brand fit into all this? Your brand’s website and online presence needs to align around targeted customer intent(s) not traditional keywords focused optimization….Focus [on]…aligned content creation.
How do you create content that matches a user’s intent? You do so by identifying the user’s query, and then creating content that matches it.

Here are the three types of queries, with examples from Moz.

Navigational Queries: [alaska airlines]
Informational Queries: [actor who played wash from firefly]
Transactional Queries: [greek restaurant in flemington, nj]
Each of these queries indicates that the user is at a certain point in the sales funnel. If you can create the perfect content for that specific point, then you will be able to coax them further down the funnel.

Failing to match the user’s intent means that no matter how polished and compelling your content may be, it’s worthless.

Content should address the user’s intent. Users want what they want, and your content needs to deliver it or the user will be gone.

3. Create Quality
By now, you’re probably tired of hearing the advice to “create quality content.” Matt Cutts has been beating this drum ever since he appeared on the scene. Google never misses a chance to push the topic.

Well, tired as this advice may be, I’m here to insist on it again. Here’s a seven-step checklist to dominate the crucial elements of quality:

Use proper grammar. Some grammar sticklers will be sure to point out any mistakes.
Ensure correct spelling. Typos ruin trust and suggest that you are not thorough.
Utilize formatting. Break up your content into scannable chunks. Use bullet points when appropriate.
Keep content length appropriate. Not every article needs to be 2,000 words. Aim for a length that delivers the information and covers it thoroughly.
Stay focused. Don’t wander off topic. Strive to stay on point with your content.
Be readable. Keep your tone conversational and relaxed.
Be clear. Make your points as forcefully and obviously as possible. Readers should not have to guess at your meaning.
Quality content matters. If you’re not producing quality content, you’ll disappoint your readers and lose their trust.

4. Establish Authority
Establishing authority is probably the toughest step on this whole list. Everyone wants to be considered authoritative, but achieving that is easier to talk about than it is to actually do.

One of the biggest obstacles to building authority is that it’s hard to define exactly what “authority” is. Most of us recognize an authoritative article when we read it, but we aren’t exactly clear on the specific features that characterize that content.

I hope to shed some light on this with the following three truths about authority. Understanding each of these truths will help you to create optimized content that is authoritative.

Establishing authority takes time. First of all, realize that building authority is a marathon pursuit. You don’t become authoritative after a couple of great articles. You might have to produce a couple hundred great articles.

You must deliberately craft an entire content marketing effort that is both deep and wide.

Deep: Create detailed, in-depth articles.
Wide: Guest blog on other high authority websites.
After time, you stature as a content creator will grow. Just be patient.

Establishing authority requires authoritative authors. In order to establish authority in your content, you have to be an authority figure in your field.

Do you know about your topic? If you’re writing about SEO, have you done SEO? If you’re writing about marketing, are you engaged in marketing?

If your audience is knowledgeable about the topic, they will be able to tell at a glance if your content is authoritative or not.

Establishing authority means citing authoritative sources. You don’t create an authoritative article simply by writing out your opinions. Creating authoritative content means citing other authorities, too.

Citing sources is standard practice in academic writing. The library guide at the University of California Berkeley states it like this:

Citations provide evidence for your arguments and add credibility to your work by demonstrating that you have sought out and considered a variety of resources.
You build your authority by referencing other authorities.

Griphon Marketing lists several sources for authoritative content:

Census Data
Medical Research
Crime Data
Consumer Surveys
Interviews with Related Authorities
Economic Data
As a content marketer, you should have an idea of the other websites or journals in your industry that provide authoritative content.

There are supplementary features that help to establish authority as well. Lots of social shares or comments, for example, can often serve as an indicator of an authoritative piece of content. But you can’t automatically rack up thousands of shares – this is a byproduct of authoritative content.

Work to create authoritative content, and the additional marks of authority will come.

5. Produce Calls-To-Action
The goal of all content is to take the user further down the funnel to conversion.

Perfectly optimized content is action-oriented. Every piece of content should help the user know what to do next. Optimized content is not an end in itself. Optimized content serves a greater purpose.

In order to create that greater purpose, you must invite users to convert. Here are some ways you can do that:

Provide calls-to-action (CTAs) in the text of your content itself.
Use a pop-up to encourage conversions.
Position CTAs in your blog sidebar.
Use a header CTA like HelloBar to solicit conversions.
Having optimized content means that you’re achieving your goal, and the only way to quantitatively achieve your goal is by gaining conversions.

6. Optimize Engagement With Visuals
Optimizing your content with visuals such as images and videos is extremely important for both engagement and purchase decisions. Did you know:

Articles with images get 94% more total views.
Press releases with a photo/video have 45% more views.
67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product.
When you’re adding visuals to your content, ensure the following:

Your images or videos are in context with your content.
Your visuals add actual value to your content.
Your visuals don’t slow down your loading time, while maintaining quality.
Your images are optimized for search engines and social shares.
Use these optimization tips to fully optimize your images.

Conclusion
Remember “SEO writing?” It used to be a thing a few years ago. To get “optimized content,” you would hire a writer for $5/article and have them churn out articles with the proper “keyword density.”

That’s done. Optimization is entirely different today.

What about keywords? They’ll come, but no need to worry about it. What about H1s? Use them, but don’t stress out. What about length? Be relevant, but don’t panic.

Content optimization isn’t about any of these individual parts. It’s about a holistic content experience that focuses on the user.

Alan Bleiweiss, a forensic SEO audit consultant, knows about perfectly-optimized content. He’s taken thousands of sites from being totally unoptimized to being absolutely perfect. Along the way, he’s seen the big mistakes that ruin content. Here is what he identifies as the biggest mistake:

The number-one mistake I see people make in their efforts to optimize? They become fixated on individual signals — inbound links, keyword usage, crawl efficiency, content depth… or any of several other signals.
They become myopic in what they work on rather than understanding the need to spread their energy/effort/resources around. The end result is an imbalance that creates an unhealthy pattern — too easily identified as “artificially forced” — that leaves them vulnerable to competitive efforts.
Don’t make that mistake. Create content with energy and passion, and the technical stuff will work itself out.