17/09/2025
This was a funding service provider that helps small and startup businesses secure capital to grow.
Challenge:
Running Google Search Ads in the funding niche is very expensive, as the CPC (Cost Per Click) is quite high. The business owner initially wanted to promote all their services, but given the very limited ad budget, this approach was not practical.
Strategy:
I proposed focusing on one specific service that would both make sense for the business and fit within the budget. By narrowing the targeting, we avoided spreading the budget too thin across multiple expensive keywords.
Ex*****on:
After launching the campaign, we quickly saw strong performance. From there, I began continuous optimization—adjusting targeting, refining keywords, and improving ad quality.
Results:
Cost per conversion: $15.42
Total conversions: 32
CTR: 6.05%
Total spend: $493
The campaign delivered excellent results within a small budget, and the business owner was highly satisfied with the outcome.
