24/08/2025
About Keyword Planner forecasts:👉
You can use Keyword Planner to get insights into how keywords might perform. Google draws on historical search data to make estimates about what you might get from a set of keywords based on your spending. These forecasts can help you decide how to group your keywords and set your bids.
This article shows you what you can learn from your forecasts and historical search data, as well as how to fix common troubleshooting issues.
Forecasts:
Your forecasted impressions take your bid, budget, seasonality, and historical ad quality into account to estimate future performance. When you use Keyword Planner to get forecasts for your saved keywords, you'll see an overview of them in the forecast summary in the table, as well as information on what kinds of bids might help you reach your business goals.
The “Forecast” page shows you forecasts for your plan, broken down by locations. The information is displayed in a clear dashboard, and you can change the parameters on each forecast for detailed insights into your plan’s potential success.
At the top of the “Forecast” page, you’ll also be shown a default bid, which you can change by selecting a different point on the graph or by entering a bid in the field at the top of the page. This can help you see how your keywords might perform with higher or lower bids. The default bid is based on:👇
1. Your previous plan (if you had one);
2. The average maximum cost-per-click (CPC) from your account's manual CPC ad groups, or
3. The default bid is based on the average maximum CPC for all manual bidding ad groups using the same currency.
Saved keywords:
When you use Keyword Planner to get historical metrics for your keywords or campaigns, you'll see detailed statistics in a table that can help you select keywords to use in your campaign. Keep in mind that forecasts take bid, budget, seasonality, and other factors into account, while historical metrics do not.
Fix issues with traffic forecasts:
In some cases, the traffic forecasts you see in Keyword Planner may seem lower than expected or different from the traffic your ad is actually getting. Or, you may have trouble seeing traffic forecasts altogether.
