04/03/2022
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Since weâve mentioned customer lifecycle stages that are included in the marketing funnel, letâs discuss them in more detail.
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This is when a customer begins a relationship with your brand. The awareness stage includes the acquaintance of a customer
with your brand, as well as the products or services that you
provide. In fact, a client typically becomes familiar with a
company long before he or she reaches its website. Thanks to active promotion of your brand through social media channels and word of mouth, people get a general understanding of the things that you have on offer.
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As soon as a customer orders something from you and enjoys the quality of the item/service that you provided, itâs likely they will be looking for more channels to connect with you and follow your updates. For example, people can engage with your brand through the popular social media channels, newsletter subscription, blog, etc. Once they access more information about your company, people are likely to start paying more attention to the feedback that fellow customers shared about their cooperation with your brand. Companies that run an active social media presence have more advantages at this stage. They are more open to the community, which suggests that they are having a more open dialog with customers.
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This is the moment when a customer makes the final decision to buy your product. Providing maximum support at this stage is essential. Research shows that more than 80% of customers require some degree of support while making a purchase. More than 50% of buyers will abandon the purchase if they cannot find quick answers to their questions.
One way to solve this need is live chat services. The real-time, contextual response can give your customers the assistance they need to have a great experience, while minimizing the lift on your team.
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There is no doubt that attracting new customers is more difficult than keeping existing ones. Apart from delivering high-quality products and services, itâs important to offer exceptional support. Every interaction with customer support reps should convince the buyer that you are interested in building a relationship with her, not just making her place an order. According to statistics, more than 70% of customers choose to remain loyal to brands based on the quality of customer service.
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Finally, a buyer is now a customer. The last, ongoing step that you need to take is establishing a long-lasting connection with them. Create an emotional bond as you continue to provide quality services and support. Show that you value your connection and ensure that the customer feels the same. Develop customer lifetime value marketing strategies to make your customers loyal advocates of your brand.