11/12/2023
আসসালামু আলাইকুম। আপনারা যারা অনেক দিন থেকে বলতেছিলেন Freelancing প্রশিক্ষণের কথা আপনাদের কথা মাথায় রেখে। আমি একটি Freelancing প্রশিক্ষণের ব্যবস্থা করতেছি।
ফ্রিল্যান্সিং এর প্রশিক্ষণ ডিজিটাল মার্কেটিং সেক্টর নিয়ে ।
ডিজিটাল মার্কেটিংয়ের যেই যেই বিষয়গুলো শেখানো হবে :-
1.Google Ads
2.𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫
3.Facebook Ads
4.Web Analytics
𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞 link:
https://docs.google.com/document/d/1I-w5SzP0lQe0kJ56-GQslIpEztF2s3Z57YnuvKDpmQY/edit
Google Ads 𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞:
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬
Overview of Google Ads
Creating a Google Ads Account
Google Ads Account Access & Security
Configure and Manage Account Alerts, Announcements & Notifications
Billing and payment methods
𝐌𝐨𝐝𝐮𝐥𝐞-2: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬
Breaking down the difference between search(PPC), display & remarketing campaign
Plan a Google Ads Campaign (Standard, Smart & Performance Max Campaign)
Create Campaigns & Configure Campaign Settings
Create and Configure Ad Groups, Ads & Keywords
Managing Bidding & Budgets
𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠
Research Keywords with the Google Keyword Planner
Research Keywords by WMS Everywhere
Configure Ad Groups & Keywords
Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier
Explore & understand negative keywords
Configuring Language & Location Targeting
Device-specific targeting – Mobile, Tablet & Desktop
𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬
Writing effective ad copy
Learn basic use of Ad extensions
Review Google Ad Policies
Create Ads with Extensions that Provide Information
Create Ads with Automated Extensions
𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠
Plan & Create a Display Network Campaign
Standard Display Campaign, Smart Display Campaign & Gmail Campaign
Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
Target Campaigns by Device Type
Create a Responsive Ad
Placement Ads Targeting on Website, Mobile Apps & YouTube
Affinity and in-market audience targeting
Custom audience targeting
Learning how to use dynamic display ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟔: 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛
Understanding Video/YouTube Ads
Skippable in-stream ads
Bumper ads
Non-skippable in-stream
Outstream ads
Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟕: 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Understanding Google Tag Manager
Setting up Remarketing code using Google Tag Manager
Developing Google Ads Remarketing audiences with Google Analytics
How to build an effective Display Remarketing campaign
Display & Dynamic remarketing best practice
𝐌𝐨𝐝𝐮𝐥𝐞-𝟖: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬
Optimize Landing Pages for Quality Score
Optimize Bidding Performance
Optimize Budgets
Automate Google Ads Campaign Using Rules
Optimize Campaign Configuration for Conversions
𝐌𝐨𝐝𝐮𝐥𝐞-𝟗: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬
Optimize Ad Delivery
Create Google Dynamic Ads (Dynamic Search & Display Ads)
Implement Keyword Insertion
Implement Campaign Drafts & Experiments
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟎: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞
Setting up Conversion Tracking with Tag Manager
Understanding Google Analytics
Link Google Ads to Google Analytics
Measure Google Ads Campaign Success(ROI)
Analyze Campaign Performance & Optimize Ads
Track Conversions
Create Reports in Google Ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟏: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐤𝐢𝐥𝐥𝐬
How Can You Earn as a Google Ads Expert
Discussing different marketplaces for work opportunities
How to create a Fiverr Account & GIG for selling Google Ads
𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞 :
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 & 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫
What are Google Shopping Ads? How Does It Work?
Where do Google shopping ads appear?
Why Should You Use Google Shopping Ads for your business?
How Much Do Google Shopping Ads Cost?
Why need Google Merchant Center for Shopping Ads?
𝐌𝐨𝐝𝐮𝐥𝐞-𝟐: 𝐒𝐞𝐭𝐮𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐟𝐨𝐫 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬
Requirements of Google Merchant Center
Create a Google Merchant Center account
Setup Merchant Center account According to Google Policy
Setup Shipping & Return Policy with Shopify & WordPress
Upload product feed in Merchant Center – Manual, Automatic & Plugin
How to use Supplemental feed to Fix GMC errors & update main feed
𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐅𝐢𝐱 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐂𝐨𝐦𝐦𝐨𝐧 𝐈𝐬𝐬𝐮𝐞𝐬
Account suspended due to policy violation: Misrepresentation
Account suspended due to policy violation: Shopping ads policies
Incorrect value GTIN, MPN & Brand Issue
Promotional overlay on image & Image not retrieve Issue
Mismatched value price (page crawl) issue
Mismatched value availability (page crawl) issue
Unavailable mobile and desktop landing page issue
The account isn’t eligible for enhanced free listing issue
𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐒𝐞𝐭𝐮𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧
Standard Shopping vs Smart Shopping Campaigns
Setup Google Ads Account & Link with Merchant Center
Bidding Strategies for Google Shopping Ads
Campaign Objectives of Google Shopping ads
Create a Google Shopping campaign
Setup Google Shopping campaign for specific products using custom label
Setup Conversion Tracking with GTM for Shopping Ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬
Limit networks
Adding negative keywords
Bid optimization for Shopping Ads
Optimizing product title using Feed Rule for shopping ads
Optimizing product title for shopping ads
Facebook Ads 𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞 :
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬
Introduction to Facebook Ads
How Facebook Ads Works
How Facebook Ads Auction Works
Why Facebook Ads Are Effective
Facebook Advertising Policy Overview
Creating & Optimizing page
What Makes Your page Awesome?
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟐: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
What is Facebook Business Manager and why you should use it?
Setting up a Facebook Business Manager account & notifications alert
Adding people to Business Manager and roles & permissions
Adding a Page to the Facebook Business Manager Account
Creating Ad Account in Facebook Business Manager
Setting up a Payment method, Limits & Billing
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟑: 𝐒𝐞𝐭𝐮𝐩 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠-𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐢𝐱𝐞𝐥 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈
Understanding Facebook Pixel & Server-side tracking
Understanding Google Tag Manager
Set up Facebook Pixel & CAPI with Google Tag Manager
Setting up Standard & Custom events
Setting up custom conversion
Setting Up Tracking for Offline Events
Setting Up Tracking for Video Engagement
Setting Up Tracking for Individuals that Came to a Facebook Event
Setting Up Tracking and individuals interacting with our page
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟒: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 & 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Creating Saved/Core Audience
Creating A Custom Audience for Retargeting
Creating Lookalike Audience
Creating an Audience from a Customer List – CSV
Creating a Special Ad Audience
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟓: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬
Facebook Ads Campaign Structure
Overview of Campaign Objectives
Targeting Split or A/B Test
Facebook Creator Studio
Slideshow Ads
Carousel Ads
pages like engagement ads
Lead Generation Ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟔: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐟𝐨𝐫 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞
Introduction to Facebook Ads for E-Commerce
Setting up Facebook Shop
Introduction to Conversion Ads
Facebook Dynamic Ads for E-Commerce
Catalogs & Feeds & What is Important
Dynamic Ads For E-commerce
Collection Ads For E-commerce
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟕: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 Sales 𝐅𝐮𝐧𝐧𝐞𝐥
Understanding Sales Funnel
What is a Facebook Ads Funnel?
Stages of Facebook Ads Funnel
Content strategies of different funnel states
Create Facebook Sales Funnel
Facebook Sales Funnel Optimization
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟖: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠, 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐑𝐎𝐈
Audience Insights
Ad Relevance Optimization Technique
Placement Optimization
Device optimization
Location optimization
Age Group based optimization
Bid and budget optimization
Evaluating the performance of ad campaigns
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟗: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬
How Can You Earn as a Facebook Ads Expert
Discussing different marketplace/Job Market for work opportunities
How to create a Fiverr Account & GIG for selling Facebook Ads Service
Web Analytics Course Outline:
Module-01: Understanding Web & Digital Analytics
What is Web Analytics? Why Need it?
Web Analytics vs Digital Analytics
Web Analytics vs Google Analytics 4
What is a Cookie? Understanding Various Types of Cookies
How does Web Analytics work?
Understanding the Process of Web Analytics
What are Data Source and web Analytics tools
Module-02: Understanding Google Tag Manager
What is Google Tag Manager & How it works?
Why need Google Tag Manager?
Account Structure of Google Tag Manager
Components of Google Tag Manager (Tags, Triggers & Variables)
Introduction to GTM Built-in and User-Defined Variables
Install Google Tag Manager on a Website (Shopify+WordPress+Wix)
Understanding Data Layer in GTM for Dynamic Parameters
Module-03: Planning of Web Analytics
Identify Web Analytics Objectives according to business goals
Identify the KPIs
Measurement & Reporting plan to align reports with objectives
Module-04: Introduction to Google Analytics 4
What is Google Analytics 4 & how does it work?
Google Analytics 4 Account Structure
Google Analytics 4 Property & Data Streams
Understanding Measurement ID in GA4
Install Google Analytics 4 property for a Website with GTM
Test the Setup with GTM & GA4 Debug view
Google Analytics 4(GA4) vs Universal Analytics
Module-05: Google Analytics 4 Events Tracking
What are events in Google Analytics 4
Setup Enhanced measurement tracking in Google Analytics 4
Setup Button Click tracking in Google Analytics 4
Setup Lead form, Sign up, Login & Site Search tracking in GA4
Setup Contact Form 7 & Gravity form tracking in GA4
Setup Calendly event tracking in Google Analytics 4
Setup Phone Number & Email link Clicks tracking in GA4
Setup Cross-domain tracking in Google Analytics GA4
Module-06: GA4 Ecommerce Tracking
Understanding GA4 E-commerce Events
Implement Data-layer on the Website (WordPress + Shopify)
Setup view_item tracking in Google Analytics 4
Setup add_to_cart tracking in Google Analytics 4
Setup begin_checkout tracking in Google Analytics 4
Setup purchase tracking in Google Analytics 4
Setup add_payment_info tracking in Google Analytics 4
Module-07: Google Analytics 4 Conversions
What are Conversions in Google Analytics 4
Setup Conversion tracking in Google Analytics 4
Connect Google Analytics 4 with Google Ads
Import conversions from GA4 property to Google Ads account
Module-08: Google Analytics 4 Standard Reporting
Understanding Metrics & Dimensions
Acquisition reports in Google Analytics 4
Engagement reports in Google Analytics 4
Monetization reports in Google Analytics 4
Demographics reports in Google Analytics 4
Module-09: Google Analytics 4 Exploration Reporting
Free form report in Google Analytics 4
User Lifetime Report in Google Analytics 4
Path Exploration Report in Google Analytics 4
Segment Exploration report in Google Analytics 4
Funnel Exploration Report in Google Analytics 4
Cohort Exploration Report in Google Analytics 4
Module-10: Digital Marketing Campaign Reporting & Attribution Model
Understanding UTM tracking and parameters
Analyze the performance of Paid marketing campaigns
Attribution in Google Analytics 4
Conversion Path reports in the Attribution model
Model Comparison reports in the Attribution model
Setup Hotjar & Microsoft Clarity for Analyzing user behavior on the Website
Module-11: GA4 Server-side Tracking
Understanding GA4 Server-side Tracking & Why need it?
Requirements of GA4 Server-side Tracking
Setup GTM Web Container for WordPress & Shopify
Setup GTM Server Container
Setup Client Server using Stape or Google Cloud
Connect GTM Web container to Server Container
Setup GA4 Client & GA4 base tag in the Server container
Send Pageview Event to Server-side using GA4 web container
Send View Item Event to Server-side using GA4 web container
Send Add to cart Event to Server-side using GA4 web container
Send Checkout Event to Server-side using GA4 web container
Send Purchase Event to Server-side using GA4 web container
Module-12: Facebook Pixel & Web Event Tracking
What is Facebook Pixel & why need it
Integrate Facebook base Pixel with website
FB E-commerce Events tracking (ViewContent, Add to cart, Checkout & Purchase)
FB Custom events tracking (ScrollDepth, Outbound Link Click & Time on the page)
Facebook Lead, Registration & Subscribe Event Tracking
Module-13: Facebook Conversion API & Server-side Tracking
Understanding Facebook CAPI and server-side tracking
Requirements of Facebook CAPI Setup
Setup GTM Server Container using Stape or Google Cloud
Connect GTM Web container to GTM Server Container
Setup Facebook Conversion API in the GTM Server side
Send Pageview Event to Server-side with Deduplication
Send ViewContent Event to Server-side with Deduplication
Send Add to Cart Event to Server-side with Deduplication
Send Checkout Event to Server-side with Deduplication
Send Purchase Event to Server-side with Deduplication
Module-14: Google Ads Conversion Tracking
Setup Google Ads Add to cart tracking
Setup Google Ads Checkout tracking
Setup Google Ads Purchase with Dynamic value tracking
Setup Google Ads Lead form tracking
Setup Google Ads Remarketing tag
Setup Google Ads Phone call tracking (Ad + Website)
Setup Google Ads Enhanced Conversion Tracking for data accuracy
Setup Google Ads Server-side tracking
Module-15: Privacy Control in GA4, Facebook & Google Ads
Understanding Consent mode & Data Privacy Rules
Available Consent Solutions in the Market
Setup Consent mode for GA4, Facebook & Google Ads
Module-16: Earning Scopes with Web Analytics & Server-side Tracking Discuss Earning Scopes in different Marketplace & Out of marketplace
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