Rimon Kumar

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Local SEO & AI Search Consultant | Helping Healthcare Clinics Get More Patients from Google, Maps & AI Search | GBP, AEO, GEO & Entity SEO | Organically, No Paid Ads

How 5 New Google Reviews Can 2X Your Law Firm's LeadsHere's a number worth sitting with: 47% of people won't even consid...
31/08/2026

How 5 New Google Reviews Can 2X Your Law Firm's Leads

Here's a number worth sitting with: 47% of people won't even consider a business with fewer than 20 Google reviews (BrightLocal, 2026).

For law firms, that's nearly half of prospective clients ruling you out before they've read anything about your service.

Five-star listings also get around 39% more clicks than one-star ones in local search and reviews make up roughly 15% of what decides your Google Maps ranking (Moz).

Five new reviews, added consistently, is often the fastest way to shift both numbers.

Stop Writing Service Pages. Start Writing AnswersYour law firm's service page tells people who you are. It doesn't answe...
30/08/2026

Stop Writing Service Pages. Start Writing Answers

Your law firm's service page tells people who you are. It doesn't answer what they're actually asking.

"Family Law Solicitors" won't get cited by Google's AI Overviews, ChatGPT, Gemini, or Copilot. "What happens to the house if we can't agree on the divorce settlement?" will because that's the real question someone is typing.

AI Overviews now cut click-through rates by nearly 60% when they appear, and most readers never click through to a source at all. The firms getting seen are the ones answering the actual question, not describing their services.

Which of your pages is really just a business card in disguise?

Google doesn't trust most law firm websites. Neither do ChatGPT, Gemini, or Copilot.Legal content is YMYL, Your Money or...
30/08/2026

Google doesn't trust most law firm websites. Neither do ChatGPT, Gemini, or Copilot.

Legal content is YMYL, Your Money or Your Life, judged harder than almost anything else online.

After December 2025's core update, around two-thirds of YMYL sites saw real visibility changes. Legal sites were among the hardest hit.

The usual culprits: no named author, generic "our team" pages, outdated legal info.

Three fixes: name the author, show real experience instead of vague bios, keep pages current.

Which one is missing from your firm's site?

Quick question for UK solicitors: what's your Google Business Profile category set to?If it says "Law Firm" or "Solicito...
29/08/2026

Quick question for UK solicitors: what's your Google Business Profile category set to?

If it says "Law Firm" or "Solicitors," that's likely why you're not showing up for "[practice area] solicitor near me" searches even with a strong website.

Google weighs your primary category more heavily than almost any other local ranking signal. The fix takes about ten minutes: set it to your actual specialism, not a generic label.

DM me for a free SEO consultation and I'll take a look at yours.

AI Overviews Are Stealing Your Law Firm's Traffic: The 2026 Recovery PlanStill ranking #1 on Google but the enquiries h...
26/08/2026

AI Overviews Are Stealing Your Law Firm's Traffic: The 2026 Recovery Plan

Still ranking #1 on Google but the enquiries have gone quiet? You're not imagining it.

Google's AI Overviews now answer a growing share of legal questions directly on the results page, before anyone reaches your website. When one appears, click-through to the top result drops by 58% (Ahrefs research).

The firms still getting the calls aren't always the ones ranking highest they're the ones being cited inside that AI answer, which brings roughly 35% more clicks.

The fix: a clear, direct answer near the top of each page, a named solicitor behind every article, and schema markup Google can actually read. A recent audit found 95% of small firm websites are missing this.

Has your enquiry volume dropped even though your rankings look fine? Let me know in the comments.

21/08/2026

SEO vs AEO vs GEO what’s the difference? 👇

One of my law firm clients asked me this recently, so I decided to break it down simply.

SEO → Helps your law firm rank on Google

AEO → Helps your content become the answer

GEO → Helps increase your visibility across AI platforms

But here’s the key:

AEO and GEO aren’t replacing SEO. SEO is still the foundation.

For law firms, the opportunity is to build a strong SEO foundation and then optimise for how people search today across Google, AI Overviews and AI platforms.

What’s your take are AEO and GEO really separate from SEO, or are they simply the evolution of search?

Want your law firm to be found on Google and AI search?

Book your free consultation link in the comments.

19/08/2026

A law firm client asked me today:

“Rimon, why do we need both traditional SEO and AEO?”

It’s a fair question.

Traditional SEO helps your law firm get found on Google when potential clients search for services like “family solicitor in Leeds.”

AEO is different. It focuses on helping your firm become more understandable and relevant to AI-powered search and answer platforms such as ChatGPT.

The reality is simple:

SEO helps you get found.
AEO helps you stay visible in AI search.

For UK law firms, search is changing and visibility is no longer just about Google rankings.

Try searching for your own firm on both Google and ChatGPT.
You might be surprised by what you find.

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18/08/2026

Helping law firms get found not just on Google, but in AI search too.

I’m Rimon Kumar, a Freelance SEO Consultant specialising in Local SEO, AEO & GEO.

I help law firms improve their online visibility, attract qualified traffic, and generate more leads from search engines and AI/LLM platforms.

I’ve been working in SEO for the last 3 years, and I’ll be sharing practical strategies around SEO, AEO, GEO, and AI search.

If you’re a law firm owner looking to improve your online visibility, feel free to connect with me.

Address

Rajshahi
Patgram
5940

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 18:00

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