SEO Expert Team

10/07/2024

Shout out to my newest followers! Excited to have you onboard! Kamran Ghumro, M Ashiq Ashiq, Maham Irfan

04/01/2024

Shout out to my newest followers! Excited to have you onboard! Mohsin Mughal Dhms, Iftikhar Ahmad Bhatti, Ťæhįř Bæłœçh, Diya Khan, Ayen Khan, Bushra Parveen, Babar Lala, Muneeb Main, Malik Waqar, Justin Dani, Abubakargill Abubakargill, Nusrat Hajies, लक्ष्मण लक्ष्मण, Zia Mohayyuddin, Ayyoub Khan, Muhammad Usman, Fatma Gul, Sumaira Ch, Bilal Awan, Afsn Mis, Nazmat Nazmat, Abdul Rahman, Umama Rizwan Shaikh, Ritik Malhotra, Mukesh Hatila, Brijesh Singh, Asnaat Amal, Syedramzan Shah Kazmi, Luz Angela, Umar Khan, MD Maruf Ahmed, Kazim Raza

06/09/2023

21/06/2023

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21/11/2022

Chapter -1
SEO 101

What is it, and why is it important?

Welcome! We’re excited that you’re here!

If you already have a solid understanding of SEO and why it's important, you can skip to Chapter 2 (though we'd still recommend skimming the best practices from Google and Bing at the end of this chapter; they're useful refreshers).

For everyone else, this chapter will help build your foundational SEO knowledge and confidence as you move forward.

What is SEO?

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both.

Search engine basics

Search engines are answer machines. They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query.

Search engines do all of this by discovering and cataloguing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.” We’ll cover crawling, indexing, and ranking in more detail in the next chapter.

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18/11/2022

SEO Terms and Meaning part-3 & 4

: Words typed into the search bar.

: Ordering search results by relevance to the query.

engine: An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo.

features: Results displayed in a non-standard format.

: Stands for “search engine results page” — the page you see after conducting a search.

: Visits to a website.

: Uniform Resource Locators are the locations or addresses for individual pieces of content on the web.

guidelines: Guidelines published by search engines like Google and Bing for the purpose of helping site owners create content that will be found, indexed, and perform well in search results.

hat: Search engine optimization practices that comply with Google’s quality guidelines.

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17/11/2022

SEO TERMS & MEANINGS Part-1 and 2

If you've been reading our starter guide to SEO and found yourself confused by some of the terms you've seen, no worries! We know learning all the ins and outs of SEO vocabulary and jargon can feel like learning another language.

Chapter 1: SEO 101

links: The format search engines used to display search results; ten organic results all appearing in the same format.

hat: Search engine optimization practices that violate Google’s quality guidelines.

: The process by which search engines discover your web pages.

: Refers to a page or group of pages being removed from Google’s index.

snippets: Organic answer boxes that appear at the top of SERPs for certain queries.

My business listing: A free listing available to local businesses.

carousels: Image results in some SERPs that are scrollable from left to right.

: The storing and organizing of content found during crawling.

: In the context of SEO, intent refers to what users really want from the words they typed into the search bar.

: A “key performance indicator” is a measurable value that indicates how well an activity is achieving a goal.

pack: A pack of typically three local business listings that appear for local-intent searches such as “oil change near me.”

: Earned placement in search results, as opposed to paid advertisements.

Also Ask boxes: A box in some SERPs featuring a list of questions related to the query and their answers.

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17/11/2022

SEO TERMS & MEANINGS Part-1& 2

If you've been reading our starter guide to SEO and found yourself confused by some of the terms you've seen, no worries! We know learning all the ins and outs of SEO vocabulary and jargon can feel like learning another language.

Chapter 1: SEO 101

10 blue links: The format search engines used to display search results; ten organic results all appearing in the same format.

Black hat: Search engine optimization practices that violate Google’s quality guidelines.

Crawling: The process by which search engines discover your web pages.

De-indexed: Refers to a page or group of pages being removed from Google’s index.

Featured snippets: Organic answer boxes that appear at the top of SERPs for certain queries.

Google My business listing: A free listing available to local businesses.

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16/11/2022

SEO Terms and Meaning Part-4

guidelines: Guidelines published by search engines like Google and Bing for the purpose of helping site owners create content that will be found, indexed, and perform well in search results.

hat: Search engine optimization practices that comply with Google’s quality guidelines.

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16/11/2022

SEO Terms and Meaning part-3

: Words typed into the search bar.

: Ordering search results by relevance to the query.

engine: An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo.

features: Results displayed in a non-standard format.

: Stands for “search engine results page” — the page you see after conducting a search.

: Visits to a website.

: Uniform Resource Locators are the locations or addresses for individual pieces of content on the web.

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15/11/2022

SEO Terms and Meaning part-3

: Words typed into the search bar.

: Ordering search results by relevance to the query.

engine: An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo.

features: Results displayed in a non-standard format.

: Stands for “search engine results page” — the page you see after conducting a search.

: Visits to a website.

: Uniform Resource Locators are the locations or addresses for individual pieces of content on the web.

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