24/11/2013
Link Quality
I think it is best to start with how Social Media can help your own sites and blogs. One of the keys to getting your site to rank at the top of Google and other Search Engines is getting good quality links back to them. There are two main types of links back to your site and they can both help, but one is much effective than the other.
No Follow links that don’t share link juice
and Do Follow links that do share link juice
Now you may be asking, “What is link juice?” Link juice, also known as page rank, is the value Google gives an inbound link to your site. Page rank is a number that Google gives your site based on the quality and quantity of the links from other sites pointing to your site.
This part may get confusing so the most important part to remember is that all links are good unless they come from what is called a link farm or web ring. That’s a site that promises to link your site from and to a massive amount of links fast. Avoid them.
So remember most links are good; it’s just that some are better than others.
As far as Social Media links pointing to your site the best are social tagging links since most of them spread link juice and they are not hard to achieve.
If you are getting links from blogs, the best way is to get a blogger to write a blog post with a link to your site that has relevant content and keywords in it. Make sure they own the blog and are not posting from one of the free blogger or word press blogs.
The way to see this is if they have their own web address and not one that is blogger.sitename or wordpress.sitename. If that’s the case then they do not own their site and you will get no Google juice. Not that those links are terrible. They may drive traffic and customers. Yet for SEO purposes a real blog is much better.
Another way to get good back links is to comment in someone’s blog and link this back to your site or of course link from blogs you create or own.
The problem here is that people started spamming so many blogs that Google created “no follow” to combat this. There is a solution. It is to comment in blogs that are in what is called the “no more no follow movement.”
Even links that have a no follow code can help for SEO and are believed to still spread some link juice for your linking campaign. Also people can and will still follow these links. The additional traffic can lead to more business and also better Alexa rankings.