30/08/2022
“Near me” or “close by” related searches have grown by over 900% in the last few years. In fact, a whopping 72% of consumers who conducted a local search visited a store within 5 miles of them.
Here are a few local SEO tips to boost your local SEO strategy:
Place Location Words Strategically - Utilise headings, main body, titles, meta description and your website footer with where your business operates. If appropriate, use a URL location as well. 🎯
Encourage Customer Reviews - Customer reviews are priceless when it comes to promoting your business online. Enforcing social proof puts more faith in your business with audiences who may not have been aware of you which is important for local search. 🤩
Great Business Profile Description - Be upfront and honest here about your business. Clearly outline what you offer with information relevant to what customers are looking for. 👍🏻
Optimize For Mobile - This one is a no-brainer. Despite most local searches being made on mobile, 88% of local searches made on a mobile device leads to the person calling or visiting the business within 24 hours. 📲
Create Local Content - Local content may not generate as much traffic but can give you higher quality leads. You could write content on events in your industry or touch on local news in your area. 📍
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