30/06/2022
What is a guest post? ⬇
A Guest Post is an article written and posted on someone else's blog. When you write something on your own blog it's just a "post", but on someone else's blog, the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number of reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks.
Almost anyone can write a guest post, but few can write a really good one that goes viral. You can't generally "make" a post go viral. But it does not need to go viral. It just needs to be helpful, on-topic and well-written to generate traffic and link juice over time.
📌Important Things to Remember About Guest Posts:
- Guest posts must be well-written. Search engines are beginning to get choosy, people too.
- They need to be on-topic. People must want to read them to get maximum value.
- People should want to share them using social media. Sharing increases readership.
- Outbound links must be helpful and relevant to the article. Anchor text over the links accurate.
- Don't post on sites that clearly post a lot of guest content because the links are pretty much useless.
