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08/09/2023

How to create a sales funnel

Creating auto funnels consists of several stages:

Collection of information about the target audience (TA).

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08/09/2023

They increase sales. We could stop there, but this marketing tool does much more.

Setting up an auto funnel gives a business a number of advantages:

Increases website conversion
Converts one-time buyers into regular ones
Collects product feedback
Increases the average check per customer
Saves advertising budget
Reduces the cost of finding new customers
Builds brand reputation
Reduces employee costs automatically, without a staff of managers, on holidays and weekends.

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08/09/2023

This is the top of the classic sales funnel. The lead magnet and tripwire were warmed up for it. At this stage, the consumer regularly receives a selection of useful content, uses a cheap version of a cool product. And then the discount ends. But there is an offer to buy a full subscription or take an advanced course. This is how leads become clients.

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Here again, psychology is at work on the side of the seller. It is much easier to buy a cheap product than to immediately pay a large sum for the main product. Having become a buyer once, a person, as it were, enters a club, inside which it is much easier to buy from “their own”.

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08/09/2023

Tripwire options:

Subscription to use the service for 1 ruble
Connecting home internet for 10 rubles per month
The minimum training rate is 999 rubles, with a full course price of 50,000
Promotional code of 90% for the first consultation with a psychologist

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Tripwire, or decoy product, is a product whose value far exceeds its cost. This way we gain even more attention, and the consumer moves up the funnel.

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Customer attention can be captured

Checklist with useful instructions
Free recording of past webinar
Promotional code for the test period of the service
Free shipping for subscribers only

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08/09/2023

Free content or product that will solve the client’s problem here and now. Receiving it on a subconscious level causes a person to feel a sense of duty towards the company.
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He received something useful for himself and is now ready to give you his attention and time in return. What could be more valuable?

08/09/2023

When moving from the first stage to each subsequent one, the number of involved audiences will decrease. This is normal; for objective reasons, the product is not interesting to every person who falls into the funnel. The ability to leave it easily is one of the attributes of a green business. The effectiveness of the funnel will show the number of customers who completed the target action. A successful sales funnel shows a high conversion of visitors from the first contact to a purchase.

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08/09/2023

Sales tunnel or sales funnel consists of four mandatory stages through which a person passes. It is based on the principle of AIDA,
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Sales tunnel or sales funnel consists of four mandatory stages through which a person passes. It is based on the principle of AIDA, the basis of successful sales is to attract attention, create interest, arouse desire and call to action.

08/09/2023

This is the route that takes a cold site visitor to the status of a buyer. Moreover, the future client passes this way without the involvement of managers.

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