15/04/2026
Wild Belgium starts at the table.
Not as an object, but as the place where life happens.
For this rebranding, the goal was clear:�keep the spirit of Wild alive — familiar, warm, recognisable — while translating it into a more refined and future-proof identity.
In collaboration with on strategy, I shaped a visual language that reflects the essence of the brand:�authentic craftsmanship, quiet luxury and a strong sense of home.
Minimal in form, but rich in meaning.�From logo and typography to print, website and brand touchpoints — every element was designed to feel coherent, calm and intentional.
A brand that honours what Wild has always been,�while giving it the clarity and presence to grow further.
