OONA/BAAS

OONA/BAAS Community-first Communications Agency OONA/BAAS is a community-first communications agency that transforms brands into community heroes.

We don’t target communities from the outside. We connect and create with them from the inside: knowing who to listen to, where to show up, and which stories to tell. By blending this approach with creativity and data, OONA/BAAS helps brands grow in a world built on connection. Based in Antwerp and Amsterdam, we are a Benelux partner with a global mindset.

Some series deserve more than a rewatch. 👕 This summer, we dreamed up the Disney+ Streamwear Shop for Disney+ BE & Disne...
31/08/2026

Some series deserve more than a rewatch. 👕
 
This summer, we dreamed up the Disney+ Streamwear Shop for Disney+ BE & Disney+ NL: six fan-favorite shows turned into limited-edition tees.
 
We invited illustrators Niet Nu Laura and Jip van den Toorn to put their own spin on these Hulu on Disney+ titles - iconic moments, inside jokes and hidden easter eggs included. 
 
The result? Insane waiting lines in Antwerp & Amsterdam, all tees sold out and a whole lot of Disney+ fandom, out in the wild.

📷: Sam De Backer & Contrast Media VIDEOGRAPHER / Content creation

While AI is changing how fast content can be created, transparency is changing how we publish it.In our latest insight p...
25/08/2026

While AI is changing how fast content can be created, transparency is changing how we publish it.

In our latest insight piece, we explore what the EU AI Act means for brands, agencies and creators.

From when AI needs to be disclosed to how that disclosure should appear across feeds, stories, reels and carousels.

Swipe through the highlights or read the full article via link in bio.

Together, we (P)ride. 🏍️
We took the spirit behind Levi's’ Together, We Ride across WorldPride Amsterdam, from getting r...
20/08/2026

Together, we (P)ride. 🏍️

We took the spirit behind Levi's’ Together, We Ride across WorldPride Amsterdam, from getting ready at our Biker Salon to riding the canals with Youth Pride.

Rooted in the q***r motorcycle clubs that inspired this year’s Pride collection, every moment was shaped with the communities, artists and young creatives moving q***r culture forward today.

A few unforgettable days. More than three decades of commitment behind them

Pictures by: Dustin Hanke for Numéro Netherlands - Ilsoo van Dijk - ___KIRSTEN•VANSANTEN - micki - Janneke

Video by: Bas Booij

Ice, ice baby. 🍦A hot summer deserves a cool collab: Magnum Ice Cream checked into The Standard, Brussels for August, wi...
06/08/2026

Ice, ice baby. 🍦

A hot summer deserves a cool collab:
Magnum Ice Cream checked into The Standard, Brussels for August, with Jordy Arthur Vaesen fronting the takeover.

We broke the ice with La Pistache Minis, Bonbons and a rooftop full of good company & even better outfits.

Get a taste of exclusive Magnum desserts at Double Standard all month long.

📷 AllanFocus

Pride, in print. 📖For Levi's, official partner of the first-ever WorldPride Amsterdam, we teamed up with Athenaeum Boekh...
03/08/2026

Pride, in print. 📖

For Levi's, official partner of the first-ever WorldPride Amsterdam, we teamed up with Athenaeum Boekhandel to bring the q***r biker roots of this year’s Pride collection into conversation with Box Hill, literature and spoken word.

The collaboration moved from a window takeover and book pick-ups at Athenaeum to an intimate Pride Book Club in the Levi’s® Lounge, bringing q***r creators, writers, readers, community members & allies together.

The first chapter lived on the page. The next takes to the canals. Stay tuned!

For Levi’s®, Pride has never been confined to a month or a single event but it’s part of an ongoing demonstration of support for LGBTQ+ communities that reaches back more than three decades. 🤍

An UNREAL nightTo celebrate WorldPride Amsterdam, Charlotte Tilbury, CBE welcomed its community aboard an iconic canal b...
29/07/2026

An UNREAL night

To celebrate WorldPride Amsterdam, Charlotte Tilbury, CBE welcomed its community aboard an iconic canal boat for an intimate evening centred around the latest UNREAL collection.

Golden-hour glow, dinner on the water & a little karaoke after dark.

📸 EVA PRAYCE

An UNREAL night To celebrate WorldPride Amsterdam, Charlotte Tilbury, CBE welcomed its community aboard an iconic canal ...
29/07/2026

An UNREAL night

To celebrate WorldPride Amsterdam, Charlotte Tilbury, CBE welcomed its community aboard an iconic canal boat for an intimate evening centred around the latest UNREAL collection.

Golden-hour glow, dinner on the water & a little karaoke after dark.

📸 EVA PRAYCE

While AI is changing the economics of content, Human Influence is changing the economics of trust. In our Human Influenc...
27/07/2026

While AI is changing the economics of content, 
Human Influence is changing the economics of trust. 

In our Human Influence report, we explore six shifts we believe will define the next chapter of creator marketing.

Swipe through the highlights or read the full report via the link in bio.

Spritz first. Pétanque later.For ST-GERMAIN® Liqueur, we brought a little Riviera energy to Madonna.Long lunch. Good com...
24/07/2026

Spritz first. Pétanque later.

For ST-GERMAIN® Liqueur, we brought a little Riviera energy to Madonna.

Long lunch. Good company. Zero rush.

New client crush: Kringwinkel. 🧡Known for pre-loved treasures, loved for so much more.We’ve been bringing Kringwinkel’s ...
16/07/2026

New client crush: Kringwinkel. 🧡

Known for pre-loved treasures, loved for so much more.

We’ve been bringing Kringwinkel’s story into more feeds & conversations by supporting them through social media, influencer marketing & community intelligence.

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