Independent Brand & Communication Agency
corporate - employer - product branding & communication
14/05/2025
A new name. A familiar fire. A bold mission.
Meet Chapoo – a Belgian branding & communication agency, powered by
- Born from the legacy of Duval Branding
- Built for business impact
- Focused on brand strategy & brand communication
- Led by Marc Wellens & Jonathan Moerkens
We create brand umbrellas – clear strategies and ex*****on – that connect everything a brand says and does.
Because branding isn’t decoration.
Branding drives business.
13/03/2025
A brand without a strong foundation won’t stand the test of the time. Branding builds, communication connects. Together, they create brands that last.
👉 Swipe through to see why.
05/03/2025
Liquid Rebel is way too driven for the back seat. So when it came to the graphical element, our designer broke down a skull and turned it into splashes. Paired with the already funky liquids, she’s given the splatters vibrant colours as well. Now that’s what we call a bright idea!
For the details of this detailing brand: full throttle to our case!
05/03/2025
Liquid Rebel isn’t just here to wipe out dirt – it’s here to kill the overkill too. No wax for your left front rim and a spray for your right mirror. Instead, Liquid Rebel keeps things simple with a carefully curated range. By the way, don’t get fooled by the brand’s bold tone of voice; beneath the edgy attitude, there’s a bubbly vibe.
For the details of this detailing brand: full throttle to our case!
05/03/2025
We’ve put the pedal to the metal and provided the brand with some social posts. Scroll through Liquid Rebel’s one-stop webshop as well. We’ve kept the design minimalistic in black and white, allowing the products to take centre stage.
1-2 shine too? Discover the drip at liquidrebel.be.
11/02/2025
Great (or do we say G***t? 😉) design doesn’t stop at creativity - it needs precision to come to life. That’s where Technical Designer steps in.
She makes sure every detail is spot-on, from perfecting layouts to preparing files for flawless ex*****on. Margins, typography, colors and production specs? She’s got it covered.
Because in branding, the smallest details make the biggest difference.
Curious about the technical side of design? DM us your questions and let’s chat.
07/02/2025
Branding is who you are.
Communication is how you express it.
One builds the foundation, the other brings it to life.
At , we do both.
➡️ Swipe to see the difference
31/01/2025
The hidden cost of weak branding
Branding isn’t just about looking good - it’s about creating clarity, trust, and recognition. But when a brand lacks consistency, it can lead to:
1️⃣ Confusion among customers
2️⃣ Missed business opportunities
3️⃣ A weaker market position
Many businesses invest in marketing but overlook the foundation: a strong, well-defined brand. Without it, every campaign, message and touchpoint becomes fragmented.
Take , for example. As a brand in the cocktail market, they needed an identity that reflected their “no-fuss” philosophy. We created a clear, cohesive brand that instantly communicates ease, quality and trust - ensuring every interaction reinforces their story.
Because strong brands don’t just attract customers - they keep them.
Have you ever experienced the impact of inconsistent branding? Let’s talk.
23/01/2025
Happy birthday
Our word wizard, Spanish sensation, and master of puns – today’s your day! Wishing you a fiesta full of joy, laughter and maybe a margarita or two (por qué no? 😉).
Here’s to another year of crafting brilliant copy and making brands shine!
Feliz cumpleaños, Julie!
The db team
18/01/2025
Happy birthday, 🎂
From the rugby field to the branding game, you’ve always known how to strategize, tackle challenges, and keep the team moving forward. Here’s to another year of big wins in the world of branding and communication – no halftime needed!
Cheers,
The db team
20/12/2024
Happy birthday,
We hope your day is nothing short of memorable – with friends, laughter and plenty of celebration! Here’s to another year of making your marc (😉) in the world of brands.
Cheers,
The db team
12/12/2024
Is your brand ready for consistency and growth?
In today’s fast-paced world, where brands fight for attention and loyalty, consistency isn’t just a bonus—it’s a necessity. But how do you ensure your brand’s voice, visuals, and values remain aligned across every platform, team, and moment of interaction? The answer: a brand book.
A brand book is more than just a set of guidelines. It’s your brand’s blueprint—its DNA. It ensures:
• Consistency: Every communication feels unmistakably yours.
• Alignment: Teams work from the same playbook, driving clarity and focus.
• Longevity: Your brand’s story and identity endure, even as times (and leadership) change.
At Duval Branding, we’ve seen how a well-crafted brand book can transform how businesses communicate, both internally and externally. It’s not just a guide—it’s a tool for building trust, recognition, and long-term impact.
👉 Does your brand have a brand book? If not, let’s talk about how to future-proof your identity.
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Our Story
We create ambitious brands.
We are creative brand builders with one clear goal: to develop concrete deliverables that help to grow our clients’ business. We are happy to share the ambitions of new, unknown products or services that are eager to put their brand on the map; as well as those of established companies from the most diverse industries that feel the (renewed) drive to make a difference.
By uncovering who they really are, designing brands from the core and connecting them to the world.
The true power of a brand comes from within: what does a brand truly stand for? What is the place it wants to take up in the world? So first, in close collaboration with our clients, we dig deep and we only start developing a brand’s identity once its core has been uncovered. Finally, we elaborate the best ways to connect the brand with its different audiences through communication, experience and interaction.
Why? Because we believe that meaningful brand engagement results in business success.
We’re always aiming for tangible results: helping to raise sales, to recruit the best (wo)man for the job, to optimize the online brand experience, … In this era of constant change, brands must dare to stand up and stand out. To create a durable connection with their audiences, they have to tell a story that has meaning for all involved, in a voice that rings true, today and tomorrow.
