Fightclub Belgium

29/07/2025

Today, Fightclub just became unstoppable. 🥊

We’ve been merging, shifting, building.

Today, we make it official: Fightclub is now one future-proof Benelux agency!

With hubs in Antwerp and Breda and 130+ specialists, we’re fully integrated, cross-border, and ready to challenge the status quo.

📍 Brand-new office in Antwerp
🤝 One leadership team across BE & NL
📈 One structure. One mindset. Built for growth.

With the appointment of Dennis De Cat as CEO, we add leadership rooted in growth, tech, performance and AI.

We're the secret weapon challenger brands deploy when they're ready to dominate. Luminus, MediaMarkt, Samsung, Kasteelbier, Mora, … they don't need another yes-agency. They need us to break outdated thinking and build campaigns that make competitors scramble.

We’re a packed agency, meaning we bring everything in-house: strategy, creative, performance, low-code tech, AI, data, automation, affiliate marketing and visibility in generative search.

From kick-ass creative to custom AI agents, a full affiliate network, sales automation tools, and new strategies designed to win in tomorrow’s search landscape.

We’re not here to play along.

We’re here to shake things up.

This is Fightclub Benelux. Outsmart. Outperform. 💥

👉 Follow our new page for the newest marketing trends: https://www.facebook.com/fightclubagency

19/05/2025

🧠 AI is everywhere, but how do you actually use it to drive leads, build relationships, and grow your business?

That’s exactly what we’ll break down in this 3-part webinar series by {{linkedin_mention(urn:li:organization:71607171|Customer Collective)}}, and we (Fightclub) are kicking things off. 💥

Session 1: How AI fuels awareness & lead gen
📅 May 28 — 12:30 to 13:10

We’ll show you:

- How to use AI to create scroll-stopping content at scale

- How to prepare your site for AI-powered search engines

- How chat flows & nurture logic can qualify leads while you sleep

Expect a concrete no-BS webinar, with playbooks you can use the next day.

👇 Bonus:
Stick around for the full series if you want the full-funnel picture:
2️⃣ June 3 - How AI is revolutionizing CX
3️⃣ June 10 - How AI will change loyalty & retention.

🔗 Link to register: https://eu1.hubs.ly/H0k7CVd0

Let’s get practical about AI.

23/04/2025

🎯 Smarter campaigns with value rules in Meta Ads

Did you know that within sales and app promotion campaigns on Meta, you can assign more or less value to specific audiences based on their LTV (lifetime value)? With value rules, we optimize our bids for the audiences that bring the most value.

💡 Why use value rules? They help you to:

Focus on customers who generate more revenue,
Automatically increase/decrease bids per audience,
Simplify campaigns and focus on what matters.

📊 Below you can find an example of how we applied it for a client.

We are currently only using 4 rules:
+20% for iOS users in Amsterdam – high value, so higher bid
+20% for men aged 25–34 – strong conversion potential
-40% for women on Android – historically low LTV
-40% for ages 45+ – less relevant for this campaign

🔁 Only the first applicable rule is applied in the auction. So the order matters!

👉 By using these rules smartly, we maximize our results – without losing sight of our CPA.

📌 Note: not available for every campaign type (e.g. shop or healthcare campaigns).

Are you already using value rules in your Meta Ads?

16/04/2025

Tired of marketing strategies that crash with every algorithm update?

We helped an e-commerce brand grow from €1.2M to €7M+ in annual revenue—without being dependent on Google search trends.

How?

By building a high-performing affiliate ecosystem:
✅ Niche bloggers
✅ Closed user groups
✅ Cashback platforms
✅ Google & Bing Shopping
✅ Review & comparison websites
✅ Display affiliates

Affiliate marketing could be your secret growth engine when set up right.

📉 No more stress about CPC spikes or falling keyword volume.
📈 Just sustainable, performance-based results.

If your current mix leans too hard on paid or SEO... it might be time to diversify.

Curious what affiliate could do for your brand? Let’s talk.

14/04/2025

Keyword Research is changing.
And so should your SEO strategy.

Volume alone doesn’t cut it anymore.
At Fightclub, we’re rewriting the playbook with Keyword Research 2.0 — driven by funnel stages, real user questions, and strategic prompts.

We’re not just guessing what people might search.
We’re mapping what they actually need.

And yes, while we’re pushing SEO forward —
we’re also prepping for what comes next: GEO.

Swipe through the doc to see the shift.

👇 Curious how future-proof your SEO really is?
Reach out for a free SEO-Audit!

09/04/2025

How to A/B test ads in 2025?
You're probably doing it wrong.

Most brands start by testing visuals (🐶 vs 👩‍🦰 vs side-by-side comparisons). But that's just stopping power — and it should come later.

The smarter move?
Start with angles. Different pain points. Different triggers. Different messages.

At Fightclub, we call these Angle Packs — and they’re built from insights across hundreds of campaigns.

Here’s how to do it right:

Start by defining 3 completely different angles

Build creatives for each angle

Then test stopping power within each angle

Structure your campaigns to avoid Meta over-optimizing too early

🚨 Stop burning budget on surface-level tests.
🎯 Start testing what actually drives action.

👇 Curious: how are you testing right now?

28/02/2025

Fusing forces: Fightclub 🐕 and Upthrust 🚀 become one powerhouse. With one team. One story. One goal. As a frontrunner, not less than 80 people unite combining growth, performance and creativity under one servicing umbrella.
The new Fightclub is ready. Are you?
Read all bout it: https://www.fightclub.be/

15/11/2023

Ready 4 these 4? 🤪 We sure are! A big warm welcome to Ella, Tine, Yevheniia and Basel!🥳

Oké. Je hebt de Romeo's. En daar kunnen we niet tegenop. Maar daarnaast komen alle goede dingen wel degelijk in vier.

27/10/2023

𝗘𝗧𝗘 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: 𝘄𝗵𝘆 𝘄𝗼𝘂𝗹𝗱 𝗬𝗢𝗨 𝗻𝗲𝗲𝗱 𝗶𝘁?🤔

#1. 👀 Importing offline conversions into Google Ads allows a more accurate measurement of campaign success. Advertisers can evaluate which campaigns, keywords, and audiences are driving valuable leads, and which aren't. You’re also able to report on ROI, which strengthens the business case.

#2. 🚀 You experience improved performance of the algorithms.
By feeding data back to the advertising platforms, the algorithms will be able to learn which leads are more valuable, leading to better performance of the campaigns. Offline conversions import is available for multiple advertising platforms such ad Google Ads, Microsoft, Meta, LinkedIn, etc.

--> At Fightclub, we're all about tracking our marketing efforts from clicks to leads, ‘till the final sales. This means connecting the dots between the marketing platforms and our advertisers CRM, as to import data on which leads led to sales.

🏆 Curious to know how we tackle this? Stay tuned, and we'll explain which methods are available to start measuring end-to-end!

13/10/2023

𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐃𝐞𝐞𝐩 𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬' 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 🚀
A couple of weeks ago, we focused on Google Ads' newest campaign type, Demand Gen. After a month of testing and analysis, we are happy to share our first findings:

📈 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹
The Demand Gen campaign anchors itself in the middle of the funnel. We observed a notable increase in actions like add-to-carts, newsletter subscriptions and store visits, but it became evident that a more performance-oriented campaign type is essential for final purchase conversions. It’s imperative to complement Demand Gen with remarketing and Performance Max strategies to achieve optimal results.

🔍 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗟𝗼𝗼𝗸-𝗔-𝗟𝗶𝗸𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀
Our data emphasized the importance of segmenting different ad groups for look-a-like audiences. We created variations of these audiences, both narrow and broad, and were able to draw precise comparisons and understand their respective performances better. This granularity in ad groups and audience targeting provided invaluable insights into campaign optimization.

🖼️𝗧𝗵𝗲 𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝗰𝗲 𝗼𝗳 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝘀𝘀𝗲𝘁𝘀
In the Demand Gen campaign, visuals aren't supplementary; they're crucial. Maximizing the use of a diversity of visual assets and experimenting with different creative angles is key. A well-crafted visual not only captures attention but effectively conveys the intended message, driving desired user actions.

Hope you have enjoyed our very first learnings, in the upcoming months 🔜 we’ll migrate our discovery campaigns to this new format.

26/09/2023

What if? 🫧 Your dishwasher doesn’t only clean your dishes, but also prepares them? With a tub 10% bigger, the new Whirlpool MaxiSpace sees it big: and so does Fightclub. 🍴 La Vaisselle with Whirlpool MaxiSpace: the resto-for-a-day where the dishwasher is the culinary star of the kitchen. 🌟 30 influencers were invited to this PR worthy, finger-lickin' event.

Op 19 september opende voor één dag restaurant La Vaisselle tussen de majestueuze muren van Kasteel Belvédère in Wijnegem. Dat restaurant draaide volledig rond de Whirlpool MaxiSpace vaatwasser. In La Vaisselle werd er namelijk gekookt… met de nieuwe vaatwasser.