FastForward Agency

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FastForward Agency

A strong digital strategy can do wonders for your business in the short and long term.

FastForward focuses mainly on creating growth by targeting your ideal audience, based on your business's specific needs and goals.

06/05/2021

01/04/2021

👉Did you know that adding emoji's to your ad copy can increase your CTR with 25%? 😮

12/03/2021

Google is monitoring ...

05/02/2021

In 2017 Patek Philippe smashed the world record for most expensive watch ever auctioned ($31 million).

If you look at the quality and materials of the watch from a rational perspective, you can never justify the perceived value of the product.

However Patek Philippe is brilliantly using luxurous branding to add significant profit margins to their products.

Their watches function as a trophy for success and carry status for all who are willing to 'invest' in the product.

They also limit the availability of their products, creating scarcity and transforming the watch into a long-term investment.

Patek Philippe offers a great product but what they excell in is branding and adding perceived value to its products.

28/01/2021

⭕Game of Thrones' $2.3 Billion Worth of Free Publicity Mistake⭕

The well-known TV series made a small mistake that gave Starbucks a phenomenal mentioning in over 10 627 articles online, on TV and Radio worth an estimated 2.3 Billion dollars.

Many rumors quickly spread that this wasn't a mistake, that it was a guerilla marketing strategy.

Matter of fact, the cup isn't even a Starbucks cup, the brand has just established such a strong connection with a paper cup that it can claim this free publicity.

19/01/2021

⭕ How to trigger emotions with your creatives ⭕

13/01/2021

⭕ In the early nineties, Cristal Champagne was branded in respects to wealth, luxury and prosperity. The brand took off after the hip-hop and underground scene started to mention the brand in their songs, creating a hype for the specific beverage.

For a while the brand was everywhere, mentioned in every rap song, displayed in every fridge of an episode of MTV Cribs and inside of every hip and luxurious club of LA. People working a normal nine to five were eager to be like their idols and spent 250 dollars for a bottle of premium champagne during the weekends.

After an unsavory comment by the CEO of Cristal complaining about their ‘brand’s clientele’, Jay-Z (now owner of Armand de Brignac Champagne) and other rappers such as Kanye West, 50 Cent and Mos Def distanced themselves from the brand and accused them for racist allegations.

Dom Pérignon and Krug welcomed the movement with open arms, shifting the attention towards their luxury champagne brand and increasing its popularity and revenues ever since.

The Cristal brand could have ridden the wave of free marketing that rappers once gave them, but instead they chose to ignore their target audience and others ran off with their market share ⭕

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Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 17:00
Friday	09:00 - 18:00
Saturday	09:00 - 18:00
Sunday	09:00 - 18:00

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https://fastforward-agency.com/contact/

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