03/11/2022
Webinar alert! On November 18th, at 8:45, I'll be joining Arne Van Vlasselaer Serge Roofthooft from clearXperts to discuss where Marketing will stand five years from now - and, more importantly, what we need to start doing tomorrow to adapt and get ready for the future.
During this period, it is high mass for the trend reports for 2023, but let's pass that chalice - filled with lectures on Metaverse and Web3 - for a moment. While it's impossible to predict the next 12 months, it's clearer where Marketing will stand in 2028.
The landslides for the next five years will be about the ever-accelerating privacy revolution, data minimalism, predictive models and data ecosystems. And underlying the titanic battle of Google, Facebook and Apple is an essential factor in this...
Let us explore together what the impact of these changes is on advertising, customer experience and your technology choices.
So we go (much) further than Marketing Automation and customer data platforms and discover new concepts, such as data cleanrooms.
You can register in the link in the comments below...Let's make this interactive!