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Looking forward to this event Umain 🙌🤗🌍. Thank you for having us as keynote 🫶🏻
28/11/2023

Looking forward to this event Umain 🙌🤗🌍. Thank you for having us as keynote 🫶🏻

Wat zijn de opportuniteiten van AI voor mijn onderneming? 🧠

Daar kom je op onze volgende inspiratieavond, donderdag 30 november in de Vinoscoop, alles over te weten. Op het programma? Een uitgebreide introductie tot AI en enkele tools, met als belangrijkste focus: hoe ga je er nu concreet mee aan de slag als ondernemer? AI-expert van dienst is Renout van Hove, founder van GrowthAgent. Technische voorkennis is niet vereist! 👨‍🏫

Ben jij er ook graag bij? Schrijf je dan snel in via deze link: https://www.eventbrite.be/e/tickets-inspiratieavond-ai-with-a-umain-touch-732592663377?aff=oddtdtcreator. Opgelet, de plaatsen zijn beperkt! 💺

https://www.linkedin.com/feed/update/urn:li:activity:7052176709508349952What we learned about the ROI from implementing ...
15/04/2023

https://www.linkedin.com/feed/update/urn:li:activity:7052176709508349952

What we learned about the ROI from implementing 25 CDP's and talking to 60+ vendors

The digital landscape has seen a monumental shift recently, with titans like Apple and Google spearheading the privacy revolution. Their actions reshape how organizations collect and process customer data, driving the need for robust, privacy-centric solutions.

In this new era, a Customer Data Platform (CDP) is more than just a smart investment; it's a necessity for businesses to thrive, and it will revolutionize the way you engage with customers and supercharge your growth.

Over the last 3 years, we have compiled a list of more than 170 use cases for the average CDP, with its associated objectives benchmark and suggested KPIs to track - creating a sense of urgency, as well as assisting you in setting hypotheses and preparing your business case. We are today sharing it publicly for you to benefit from.

Feedback is welcome, as always. This peace of art will never be finished...

https://www.linkedin.com/feed/update/urn:li:activity:7052854253056356352Marketing Automation Unzipped: The 8-Block Canva...
15/04/2023

https://www.linkedin.com/feed/update/urn:li:activity:7052854253056356352

Marketing Automation Unzipped: The 8-Block Canvas That'll Rock Your (Digital) World

In the wild and wacky world of Digital Marketing, Marketing Automation has emerged as our superhero, here to save us from mundane tasks and wasted time. To help you navigate the sometimes confusing maze of marketing automation, we've cooked up an 8-Block Marketing Automation Canvas, freely for you to download on Miro. This canvas, based on the popular Business Model Canvas, will guide you in planning and executing your marketing automation strategies like a pro (cape not included).

Have fun, and feel free to feedback!

Marketing Automation Unzipped: The 8-Block Canvas That'll Rock Your (Digital) World

03/11/2022

Webinar alert! On November 18th, at 8:45, I'll be joining Arne Van Vlasselaer Serge Roofthooft from clearXperts to discuss where Marketing will stand five years from now - and, more importantly, what we need to start doing tomorrow to adapt and get ready for the future.

During this period, it is high mass for the trend reports for 2023, but let's pass that chalice - filled with lectures on Metaverse and Web3 - for a moment. While it's impossible to predict the next 12 months, it's clearer where Marketing will stand in 2028.

The landslides for the next five years will be about the ever-accelerating privacy revolution, data minimalism, predictive models and data ecosystems. And underlying the titanic battle of Google, Facebook and Apple is an essential factor in this...
Let us explore together what the impact of these changes is on advertising, customer experience and your technology choices.
So we go (much) further than Marketing Automation and customer data platforms and discover new concepts, such as data cleanrooms.

You can register in the link in the comments below...Let's make this interactive!

about data highways and the shining example governement can take with regards to innovation and speed to market…great ta...
28/09/2021

about data highways and the shining example governement can take with regards to innovation and speed to market…great talk! 👌

Listen to this episode from Wired for Growth Sessions on Spotify. Deze aflevering staat helemaal in teken van data en hoe deze slim in te zetten. Frontvrouw Barbara Van Den Haute werkt samen met haar team aan een digitaal Vlaanderen. Hun grootste verwezenlijking tot nu toe? De welgekende Covidsafe e...

Game on for the next 5th Conference 0ctober 14th...!
20/09/2021

Game on for the next 5th Conference 0ctober 14th...!

3rd editon of this international gathering for professionals that want to reboot their business and decode the data landscape.

Quote of the day...
20/04/2021

Quote of the day...

Adres

Regina Beerplein 201
Berchem
2018

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