23/09/2025
Meet Theo – our life-size crash test dummy 🤖✨
For Standis, we designed and built Theo from the ground up:
from the very first miniature prototypes 🧩 to a full-scale figure made of 29 articulated parts ⚙️. Iteration after iteration, we refined every joint until Theo could move like a believable colleague.
Now he stars in Hedin Automotive’s recruitment campaigns – repairing cars 🛠️, picking up the phone 📞, or simply hanging out at HQ 🏢.
He’s not just a dummy. He’s a character.
And when the cameras stop rolling?
Theo spends his days quietly reading at the office 📚.
The creation of a life-size crash test dummy named Theo for Standis and Hedin Automotive involved a meticulous design and production process. Art Nzo aimed to make Theo not just a figure but a conv…