Piknik Studio

18/06/2026

The Musée Charlier, housed in a beautifully preserved 19th-century Brussels mansion, showcases an exceptional collection of Belgian art. Originally a private residence redesigned by Victor Horta, it evolved into a museum celebrating the art of its era. In 2022, we redesigned the museum’s visual identity to reflect its unique character: blending solemnity, modernity, and the elegant, intimate atmosphere of its salons, while embodying the bold, innovative spirit of founder Henri Van Cutsem.

Our design centred on the museum’s artworks, drawing colours and imagery directly from its collection. Each season, brochures highlight a featured work, with all communication adopting hues inspired by that piece. A bespoke logotype was also created, referencing the 1925 plaque commemorating the donation of the building and collection, reinforcing its historical significance.

18/06/2026

The Musée Charlier, housed in a beautifully preserved 19th-century Brussels mansion, showcases an exceptional collection of Belgian art. Originally a private residence redesigned by Victor Horta, it evolved into a museum celebrating the art of its era. In 2022, we redesigned the museum’s visual identity to reflect its unique character: blending solemnity, modernity, and the elegant, intimate atmosphere of its salons, while embodying the bold, innovative spirit of founder Henri Van Cutsem.

Our design centred on the museum’s artworks, drawing colours and imagery directly from its collection. Each season, brochures highlight a featured work, with all communication adopting hues inspired by that piece. A bespoke logotype was also created, referencing the 1925 plaque commemorating the donation of the building and collection, reinforcing its historical significance.

16/06/2026

When Stephanie Lamoline was cleaning out her late father's house, she found a box of Polaroids he had taken while working as an engineer between 1996 and 2001. The creative and cathartic process that followed would lead to her first steps as an artist and the art book titled Quatre Mains / Zonder Handen.

Stephanie engaged us to design the book, which is a limited edition and exhibited around the world. We created two distinct sections that reflect the dualistic nature of the communication contained within the pages. The title of the work equally and poetically reflects the dichotomies that Stéphanie contends with in her process of grief.

http://piknik.studio/quatre-mains-zonder-handen/

Credits:
Photography
Binding

11/06/2026

11/06/2026

09/06/2026

“For the students, by the students”. That was Amandine Degand’s overarching ask as a professor at IHECS journalism academy upon launching their new online media, Mammouth. We were approached to bring this ambitious project to life, creating both a visual identity and a functional online platform for sharing articles, videos, podcasts, and images provided by the students. With ideas of empowerment and belonging in mind, we proposed a minimalistic, impactful visual identity that the undergraduates could make their own. Combined with an iconoclastic logotype featuring a stylized hairy mammoth, the entire design system reflects the disruptive yet coherent editorial line of the student magazine.

Credits:media

09/06/2026

“For the students, by the students”. That was Amandine Degand’s overarching ask as a professor at IHECS journalism academy upon launching their new online media, Mammouth. We were approached to bring this ambitious project to life, creating both a visual identity and a functional online platform for sharing articles, videos, podcasts, and images provided by the students. With ideas of empowerment and belonging in mind, we proposed a minimalistic, impactful visual identity that the undergraduates could make their own. Combined with an iconoclastic logotype featuring a stylized hairy mammoth, the entire design system reflects the disruptive yet coherent editorial line of the student magazine.

Credits:media

04/06/2026

The theater is a space governed by codes and conventions. When the Théâtre de Namur approached us to work on their overall yearly communication, we couldn’t help but notice some rules were ready to be broken. Plays are traditionally announced with an onstage photo and the play’s title. We decided to reinject lived experience, desire, and a sense of interrogation into the theater’s communicational approach, and to do so with the power of words. In tight collaboration with copywriters Place Publique, we constructed a copy-centric and colorful graphic system destined to spark a relationship with the general public and seasoned theater-goers alike.

Credits:

Verbal identity by Place Publique
Teaser by Colpé
Motion design by

04/06/2026

The theater is a space governed by codes and conventions. When the Théâtre de Namur approached us to work on their overall yearly communication, we couldn’t help but notice some rules were ready to be broken. Plays are traditionally announced with an onstage photo and the play’s title. We decided to reinject lived experience, desire, and a sense of interrogation into the theater’s communicational approach, and to do so with the power of words. In tight collaboration with copywriters Place Publique, we constructed a copy-centric and colorful graphic system destined to spark a relationship with the general public and seasoned theater-goers alike.

Credits:

Verbal identity by Place Publique

02/06/2026

In the wake of the Covid pandemic, as summer 2021 drew to a close, Théâtre de Namur launched an open-air festival to reignite joy, togetherness, and shared experiences after challenging times. Featuring slam poetry, plays, dance, and concerts, the festival unfolded in public spaces, uniting generations with a program for kids and adults. Its name, doux mois d’août—“mild month of August”—alludes to balmy weather and gentle renewal.

Guided by Virginie Demilier’s vision, we crafted a vibrant visual identity using cut-out floral motifs inspired by Warhol and Matisse, creating a dynamic campaign celebrating rebirth, resilience, and positivity.

Credits:

Verbal identity by Place Publique