Shake Agency, Rue Vanderkindere 542, Brussels (2026)

05/03/2026

Full rebrand for a European association, leader in sustainability and driving progress.

For Containerboard Europe, keeping it real meant aligning 120 companies across 22 countries around a shared ambition.

Through structured collaboration, we clarified the industry’s priorities, shaped a confident identity rooted in its material reality, and built a platform that turns commitment into credible action.

Thanks again to the CE board for their trust and goodwill all along this process.

02/03/2026

What makes the heart of millions of Belgians beat?

Belgium at heart is a initiative showing how brands can connect with consumers by supporting the local Belgian economy, with trusted Belgian media amplifying the message. Shake helped turn this vision into a cohesive narrative, a strong campaign and a branded event.

Survey led by AQ Rate.

05/01/2026

Happy new year to all our clients, partners, and everyone who’s part of our journey ❤️

2026 is here and we are ready to keep moving forward with even more ambition, creativity and ideas that go beyond « okay » 👌

See you there !

26/06/2025

Today, tap water solutions are multiplying: fountains, filtered water, carbonation machines, and reusable bottles are all driving consumers towards the tap. Yet, mineral water remains, by nature, the purest and most natural choice. Spadel was looking for a way to offer consumers access to pure water while minimizing the ecological impact of its packaging.

Great ideas often come from co-creation. In close collaboration with all the relevant departments at Spadel, and with the expert guidance of renowned eco-design consultant Fabrice Peltier, the agency led a series of intensive workshops. This in-depth process generated multiple industrial hypotheses and a range of prototypes with reduced environmental impact.

Additionally, Shake designed a modular wooden stand for catering and coworking spaces.

Since its launch, the Eco Pack keeps winning over more and more consumers. But the real win? In just one year, nearly 2 million 5-liter Eco Packs sold helped Spadel cut 167 tons of plastic. It was also crowned Product of the Year in 2023.

23/06/2025

« What drew me to Shake was the bold and vibrant diversity of the portfolio. The emphasis on the human side and team spirit shared on social media also really resonated with me. »

Welcome Lynn, the latest member of our creative team!⚡

Quiet by nature but bold in action, Lynn seemed like a perfect match for us. And when she’s not bringing creativity to life, you can find her perfecting her pole dance moves. Her passion for strong personalities and expressions also brings a unique spark to everything she does.

We’re thrilled to welcome Lynn to our team and can’t wait to see her flair and skills light up our projects!

04/06/2025

IF YOU WANNA BE MY GRAPHIC DESIGNER, YOU GOTTA GET 💃 — 3 years of experience in an agency
— A degree in graphic design, applied arts or equivalent
— Strong tech skills in Adobe Creative Suite (InDesign, After Effects, Photoshop, Illustrator, XD) and Figma
— A laser-sharp eye for detail, layout and visual consistency
— Experience in both print and digital work
— Solid skills in prepping final artwork
— Fluency in French; knowledge of English and/or Dutch is a plus
— Do we need to mention you’re really, really creative, meticulous, and full of zig-a-zig-ah ideas?

YOU GOTTA, YOU GOTTA, YOU GOTTA ✌️ — Create motion magic: animations, edits, snack-sized videos — Design and adapt digital goodies: social visuals, banners, emails, you name it — Spice up print: posters, packaging, reports, you know the score — Join brainstorms from the very first brief: friendship never ends

You’ll work with art directors, creative leads, design leads and PMs on a wide variety of projects: motion design, digital assets, visual identities, campaign roll-outs, packaging, and more.

WHAT WE REALLY REALLY WANNA GIVE YOU 🫦 — A wide range of projects, from branding to public communication and healthcare — A close-knit, caring and creative team — A hybrid rhythm after 6 months: Uccle office plus remote — A stimulating workspace with room for ideas and initiative — A permanent contract with an attractive salary package and growth opportunities

JUST SEND IT 💌
Slam us your CV, your motivation letter (why you?), and your portfolio at [email protected]

Deadline for applications: July 31, 2025 🗓️

02/06/2025

Being an official sponsor of the Giro d'Italia is a golden opportunity to put your brand in the spotlight. Once again this year, Wonderful Pistachios is shifting gears to boost brand awareness and accelerate sales throughout the race.

Shake designed a full-throttle activation strategy that makes the most of every possible touchpoint. From on-course product placement to social media campaigns, from contests to in-store POS, flap caddies, on-pack stickers, casting events, and DOOH… every channel is pushing the brand forward.

Present at each of the 15 stages of this 108th edition of the legendary race, Wonderful Pistachios was clearly the brand to draft behind this season.

30/05/2025

Shake has moved. Still in Uccle, just a bit further south, in the Calevoet district. A small geographic shift but a big leap in inspiration, into a raw, brutalist-style open space. With a view of dozens of trains passing by each day — our new endless source of ideas. Shall we come pick you up at the station?

26/05/2025

Whether it was falling from the sky or served along the way, water was definitely the star of the show at the 20km of Brussels this Sunday, May 25th.

Our client Spa Belgium, a long-time sponsor of the race, stood out with a vibrant stand that we designed especially for the event, featuring interior and exterior branding, race jerseys, a photo booth and even cupcakes.

It's always a pleasure to see our ideas come to life at such a popular event. Thank you Spadel for your trust over the years and for such projects!

And remember, after crossing the finish line, nothing beats good hydration to recover💧

22/05/2025

« The most beautiful projects often arise from a step into the unknown. »

Welcome Ines, the newest member of our team! ⚡️

With years of experience in medical communication and a love for new challenges, Ines was eager to push beyond her comfort zone. Like an Aquarius in the water, she brings a natural flow and innovative spirit to managing projects.

We’re thrilled to have her on board and are excited about the unique insights she’ll bring to the agency!

19/05/2025

Buy Way, a long-standing client of the agency, has become a leading fintech company in the credit market. And its identity had to follow suit.

Over the years, Buy Way has become an essential brand for people looking for innovative financing solutions. Through a vast distribution network, the operator appeals to an increasingly younger target group that is looking for a high-performance user experience (in the “buy now pay later” trend) with clear comprehensive messages. Buy Way is now considered a modern tool in the hands of its customers, so its graphic identity had to be updated accordingly.

Thus, we deployed a 360° branding strategy and the entire brand system was reviewed: the identity, the graphic language, the colours, the iconography and the design of all the offline and online touchpoints. The tone of voice favours a frontal relationship with the user, being both punchy and authentic.

Even if it’s too early to display figures here, we can already see that the new Buy Way look contributes to the growing satisfaction of all users (customers and partners).

24/04/2025

Shake & Spike join forces to redefine the creative agency landscape

When two agencies with complementary expertise come together, it’s more than just a merger, it’s a natural fit. Shake, the creative agency specializing in branding and communication campaigns, and Spike, known for its integrated studio and experience with major FMCG brands, are joining forces under a single banner: Shake.
With this merger, Shake strengthens its offering and solidifies its position as a go-to agency for brands seeking impact. Now boasting a team of 28 talents, the agency expands its expertise to meet communication challenges with even greater agility, creativity, and relevance.

For over a year, Shake and Spike have been collaborating closely, sharing the same values and a common commitment to brand experience. This evolution was smooth and organic. With roots dating back to 1998, this merger reinforces a hybrid agency model that combines unwavering creativity with production excellence.

This union also marks a significant step forward for Shake, thanks to two major assets inherited from Spike:
- an integrated offline and online production studio, enabling in-house content creation and production for more responsive and impactful campaigns
- proven experience with major FMCG brands like Spadel, Kellogg’s, and L’Oréal, in a sector where branding, activation, and production standards are exceptionally high

With this merger, Shake positions itself as an even stronger partner for brands. Clients will now benefit from:
- enhanced expertise in branding, activation, and content production
- a strengthened strategic know-how grounded in reality
- a larger and more agile team, ready to tackle the most demanding communication challenges
- an in-house production studio, ensuring quality and responsiveness in campaign ex*****on

« For me, this merger is about uniting the best of both worlds: Shake’s creative and strategic power, combined with Spike’s operational rigor and efficiency. Together, we are stronger and better equipped to support brands in their communication challenges. »
— Alexandra Fischer, General Manager

Shake Agency

05/03/2026

02/03/2026

05/01/2026

26/06/2025

23/06/2025

04/06/2025

02/06/2025

30/05/2025

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22/05/2025

19/05/2025

24/04/2025

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