Secondfloor

We elevate Brands.

06/03/2025

Let’s be honest—seeing litter on the streets has almost become normal in a big city like Brussels. But have we forgotten how good a clean neighborhood actually feels?

That’s why we’re shining a light on .plus and Clean-Up Ambassadors. These everyday heroes step up to keep their streets clean, inspire their neighbors, and bring back a sense of pride to their community.

Brussels deserves it. We all do. 💙

17/02/2025

THAT moment when you decide to take the plunge…

For .formation , we wanted to capture the exact instant when someone says, “OK, let’s do this!” 💡

Our latest campaign brings this moment to life through a character who’s a little quirky, a little unconventional, and definitely hard to ignore. With humor and flair, he pops up in different settings, pointing out the moment future trainees decide to start a new training course.

12/02/2025

February 12, 2025. International day against the use of child soldiers.

The most famous child in Belgium, Manneken P*s, asks people to turn their backs on him and look at another child: Manneken Peace.

A statue of a child soldier, paying tribute to the 300,000 other children enrolled in armed conflicts.

Support and help us give back a future to the children who have been robbed of their childhood.

Thank you to the City of Brussels and the Manneken P*s House.

Credits:
Designer/artist
Production company
Sound studio

04/02/2025

✨ New year, new look! ✨

We’re kicking the new year off with a fresh face—our brand-new website! 💻

It’s still the secondfloor you know: where relationships are key, and everything starts with a good chat, sharing ideas, and building projects together. Our new site brings a fresh, vibrant energy to what we do.

👀 Take a peek at secondfloor.be and let us know what you think!

17/01/2024

Don't worry, we'll also be careful not to put our creations everywhere in your daily life…

30/05/2023

Sustainability is no longer an option, it’s a must.

Most brands already understood the assignment.
72% of companies have set emissions targets in line with global climate goals. However, a quarter of them refuse to advertise those goals by fear of being accused of greenwashing.
That attitude leads to greenmuting which, we believe, is even more harmful.
To contribute to a more sustainable future, brands have a role to play and a responsibility to communicate their sustainability initiatives, even if not perfect, because collective progress is the way forward. 🤝🏼

We are thrilled to launch STEPS, a pragmatic guide built around 5 principles to help you communicate your sustainability initiatives and minimize the risk of greenwashing! 💥

07/02/2023

Check out our new campaign made by, for, and with people from Brussels!

We created the BXL F.C team with the ambition to recruit new trainees for Bruxelles Formation. A club you’re proud to belong to and motivated to learn from. Many thanks to Bruxelles Formation for trusting us and sharing our enthusiasm!

Big up to our team members and PARADOX BRUSSELS for the creative work.

20/01/2023

Here’s a 🥂 to everyone who
has been by our side in 2022 !

Looking forward to 2023 ✨

11/01/2023

This year again, hundreds of Belgians did not spend Christmas with their loved ones. Because of an unbuckled seatbelt.

In collaboration with Taxis Bleus we remind you to adopt this simple habit by showing you that the greatest gift you can give to your friends and family is yourself.

Because in the end… All we want for christmas is YOU !

Spread the word, it can save lives.

17/10/2022

Summer is totally over, time for cosy autumn moments. 🍂

21/06/2022

We couldn't have said it better ourselves! 💪🏼

10/06/2022

As a company, it's not a crime to show that you are proud of your work. We have implemented Krëfel's new brand personality in these TV-spots! 💙🙌🏼

Adres

Avenue Louisa 222
Brussels
1000

Website

http://www.secondfloor.be/

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