BAM - Belgian Association of Marketing

Name: BAM - Belgian Association of Marketing
Address: Brussels, 1130, BE
Telephone: +32 2 234 54 00
Price range: Not Applicable

Startpagina
België
Brussels
BAM - Belgian Association of Marketing

BAM is thé meaningful marketing community in Belgium "B:A/M! is the largest marketing association in Belgium.

Her mission is to put meaningful marketing at the heart of every organisation.

19/08/2026

🚀 Develop your competencies with BAM

Ready to strengthen your expertise and take your professional skills to the next level?

With the BAM Education offer, you can build the competencies that matter to you, in a format that fits your needs.

🎓 Choose the learning path that works for you:

Follow a full training program for an in-depth learning journey
Or select individual sessions to focus on specific competencies

Whether you want to broaden your knowledge, sharpen a particular skill or invest in your professional development, you decide how you want to learn.

👉 Discover the BAM Education offer on our website and start building your learning journey.

https://shorturl.at/Aw5eu

10/07/2026

AI can help you create content faster but it shouldn't make your brand sound like everyone else's.

The real opportunity isn't just using AI. It's using it to amplify what makes your brand unique.

In his BAM Marketing Congress keynote, Digital Doppelgänger(s), Andrew Davis explores how marketers can use AI to strengthen their brand voice instead of blending into the crowd.👀

Read the full article:https://shorturl.at/WjEe7

07/07/2026

☀️ Summer is the perfect time to pause, reflect and get inspired.

Looking for thought-provoking content to fuel your marketing mindset? Our BAM Magazine – Looking at 2030: 35 Killer Marketing Questions is still available online.

From AI and sustainability to trust, consumer behaviour and the future of marketing, more than 50 experts share their perspectives on the questions that will shape our profession in the years ahead. The magazine brings together 35 essential questions across eight key themes to help marketers prepare for what's next.

Whether you're reading by the pool, on the train or between meetings, summer is the ideal moment to dive into these insights and return with fresh ideas for the months ahead.

📖 Explore all articles here:
NL: https://shorturl.at/i3BG4
FR: https://shorturl.at/P3J1t

Happy reading! 🌞

30/06/2026

🚀 What if the biggest barrier to growth isn't your strategy but your ability to influence change?

At the BAM Marketing Congress, Thomas Barta will challenge marketers to rethink their role. A former McKinsey Partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, Barta believes that real marketing impact goes far beyond campaigns, channels, or dashboards. It starts with leadership.

In his keynote, "Growth Rebel – How to Dare When Others Wait," Thomas will share how marketers can:

✅ Turn customer insight into real business growth

✅ Create ideas competitors can't copy (IGNITE)

✅ Rally people across the organisation to make change happen (RALLY)

✅ Build influence in the boardroom and become true growth leaders

If you've ever had a great idea that stalled between the presentation and ex*****on, this keynote is for you. Read more via: https://shorturl.at/KjdqZ

🎟️ Early Bird tickets are available until July 5, don't miss your chance to secure your spot at the best rate.

Join us at the BAM Marketing Congress and discover how to lead growth even when others hesitate.

24/06/2026

AI enhances marketing storytelling, but only if you go about it the right way.

Professor and author Tom Rumes has put together a valuable step-by-step plan to rise above mediocrity.

🗨️ “If you don’t know how to challenge an AI model – or if you don’t do so sufficiently out of laziness – you can’t expect a creative idea to just roll out of it. Compare it to a chef who doesn’t know his ingredients. Or to a driver without a driving licence.”

Discover our marketing book of the month:

NL: https://shorturl.at/Iqvq1

FR: https://shorturl.at/4ZOzX

08/06/2026

🚀 Looking Ahead: 2030 and Beyond

Last year, during the BAM Marketing Congress, we launched the BAM Magazine: "Looking at 2030 – 35 Killer Marketing Questions."

The magazine brought together thought leaders, experts and marketing professionals to explore some of the most pressing questions shaping the future of our profession. From AI and data to customer experience, sustainability, talent, and business transformation, the articles challenge us to think beyond today's realities and prepare for what's next.

Want to read the articles?👀
📖 All articles from the magazine are available on marketing.be for anyone who wants to read, reflect and get inspired. 👉 https://lnkd.in/eZK-DqtD

As we move closer to 2030, many of these questions are becoming even more relevant. Which one do you believe marketers should be focusing on today?

01/06/2026

A peek behind the scenes at Puratos’ marketing department. Laurence Herbert is giving us the inside scoop. The CMO was named European Marketer of the Year a month ago, so an interview was in order. On team spirit and Dubai Chocolate. Get ready for a masterclass in marketing.👀

Read the interview with Laurence Herbert👇
NL: https://shorturl.at/6fO2T
FR: https://shorturl.at/7WdnE

28/05/2026

When marketing expert Clo Willaerts noticed that certain people were starting to use the rather dull LinkedIn to find clients, she wondered what system lay behind it.

“After a few months down a rabbit hole, the logic slowly became clear to me.”🚀

And so ‘Personal branding like a PRO’ was born.🌟

Read more about the BAM Marketing Book of May:

NL: https://shorturl.at/ImVcW

FR: https://shorturl.at/viPQq

27/05/2026

In September 2026, the European rules set out in the Empowering Consumers for the Green Transition (ECGT) Directive will come into force in all Member States. From then on, companies’ environmental claims will need to be more specific, transparent and verifiable, and sustainability labels – which are already widely used in communication and marketing – will also have to comply with stricter rules. 💯

Together with legal and sustainability experts Jan Clinck (ALTIUS), Nicolas Lambert and Geert Van Aelst (Südzucker), we looked at which environmental claims (and in particular sustainability labels) will be most affected.🤝

Everything you need to know about the ECGT Directive 👇
NL: https://shorturl.at/N91Jh
FR: https://shorturl.at/Fkjua

21/05/2026

✨ Wat een geslaagde editie van BAM Goes West bij NOA outdoor living!

Met een volle zaal, inspirerende gesprekken en een fantastische sfeer kijken we terug op een bijzonder succesvol evenement. Het was geweldig om zoveel professionals samen te brengen rond innovatie, connectie en inspiratie.

Bedankt aan alle aanwezigen, sprekers en partners die van deze dag een succes hebben gemaakt. 🙌

🎥 De aftermovie zegt meer dan woorden, kijk mee en beleef de sfeer opnieuw!

Adres

Brussels
1130

Telefoon

+32 2 234 54 00

Website

http://marketing.be/

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