BAM - Belgian Association of Marketing

Name: BAM - Belgian Association of Marketing
Address: Brussels, 1130, BE
Telephone: +32 2 234 54 00
Price range: Not Applicable

Startpagina
België
Brussels
BAM - Belgian Association of Marketing

BAM is thé meaningful marketing community in Belgium "B:A/M! is the largest marketing association in Belgium.

Her mission is to put meaningful marketing at the heart of every organisation.

08/06/2026

🚀 Looking Ahead: 2030 and Beyond

Last year, during the BAM Marketing Congress, we launched the BAM Magazine: "Looking at 2030 – 35 Killer Marketing Questions."

The magazine brought together thought leaders, experts and marketing professionals to explore some of the most pressing questions shaping the future of our profession. From AI and data to customer experience, sustainability, talent, and business transformation, the articles challenge us to think beyond today's realities and prepare for what's next.

Want to read the articles?👀
📖 All articles from the magazine are available on marketing.be for anyone who wants to read, reflect and get inspired. 👉 https://lnkd.in/eZK-DqtD

As we move closer to 2030, many of these questions are becoming even more relevant. Which one do you believe marketers should be focusing on today?

01/06/2026

A peek behind the scenes at Puratos’ marketing department. Laurence Herbert is giving us the inside scoop. The CMO was named European Marketer of the Year a month ago, so an interview was in order. On team spirit and Dubai Chocolate. Get ready for a masterclass in marketing.👀

Read the interview with Laurence Herbert👇
NL: https://shorturl.at/6fO2T
FR: https://shorturl.at/7WdnE

28/05/2026

When marketing expert Clo Willaerts noticed that certain people were starting to use the rather dull LinkedIn to find clients, she wondered what system lay behind it.

“After a few months down a rabbit hole, the logic slowly became clear to me.”🚀

And so ‘Personal branding like a PRO’ was born.🌟

Read more about the BAM Marketing Book of May:

NL: https://shorturl.at/ImVcW

FR: https://shorturl.at/viPQq

27/05/2026

In September 2026, the European rules set out in the Empowering Consumers for the Green Transition (ECGT) Directive will come into force in all Member States. From then on, companies’ environmental claims will need to be more specific, transparent and verifiable, and sustainability labels – which are already widely used in communication and marketing – will also have to comply with stricter rules. 💯

Together with legal and sustainability experts Jan Clinck (ALTIUS), Nicolas Lambert and Geert Van Aelst (Südzucker), we looked at which environmental claims (and in particular sustainability labels) will be most affected.🤝

Everything you need to know about the ECGT Directive 👇
NL: https://shorturl.at/N91Jh
FR: https://shorturl.at/Fkjua

21/05/2026

✨ Wat een geslaagde editie van BAM Goes West bij NOA outdoor living!

Met een volle zaal, inspirerende gesprekken en een fantastische sfeer kijken we terug op een bijzonder succesvol evenement. Het was geweldig om zoveel professionals samen te brengen rond innovatie, connectie en inspiratie.

Bedankt aan alle aanwezigen, sprekers en partners die van deze dag een succes hebben gemaakt. 🙌

🎥 De aftermovie zegt meer dan woorden, kijk mee en beleef de sfeer opnieuw!

20/05/2026

📚 Looking to strengthen your team’s marketing skills in a way that truly fits your organization?

With BAM’s In-Company Trainings, you can create a fully customized learning program tailored to your company’s goals, challenges and industry realities. 🚀

From digital marketing and AI 🤖 to social media 📱, strategy 🎯 and customer experience 💡we make sure the training is designed around your team.

✅ Tailor-made programs
✅ Interactive & practical sessions
✅ Expert trainers from the field
✅ Available in NL / FR / ENG 🌍
✅ Focus on immediate business impact 📈

Because the best learning happens when theory meets your day-to-day practice. 🙌

Discover how your organization can benefit from a personalized in-company training 👇
https://shorturl.at/8r1Hy

07/05/2026

🔎 From click to scam: why the entire ecosystem must act.

Digital fraud and scam advertising are no longer isolated issues they are ecosystem challenges that impact consumer trust, brands, platforms and the broader digital economy 🌍💻

At recent discussions organized by the of Commerce (ICC) in London, industry leaders came together to explore practical and operational solutions. Through its global Marketing & Advertising Commission, chaired by Alice Himsworth (Senior Counsel at Google), the ICC is helping bridge perspectives between advertisers, agencies, platforms, self-regulatory organizations and experts 🤝

One thing is clear: tackling scam advertising requires collective responsibility, stronger collaboration and international guidance that keeps pace with evolving threats ⚠️

Trust is the foundation of the digital economy and protecting it is everyone’s business 🔐

Read the full article, written by Ivan Vandermeersch here 👇

https://shorturl.at/4tSJ5

04/05/2026

In ‘Marketing Top Models’, author Frederik Picard (.be) presents an accessible and informative overview of 50 essential marketing models. 📚The perfect opportunity to take the pulse of the Belgian marketing landscape and find out everyone’s favourite framework.

Thank you for your inspiring contributions, Heleen De Vos, Dora Gasia, Ilse Van Dyck, Nathalie Dens, Johan Schockaert and Bart De Waele! 🤝

Read the full article:

NL: https://shorturl.at/kbTBf

FR: https://shorturl.at/AcJgM

30/04/2026

“It’s great that passers-by noticed an advert, but did it actually strike a chord with them? If you manage to link a feeling to ad recall to take that step from seeing to resonating then a campaign leads to mental availability much more quickly.” 💯

Can marketing professionals also learn something from the experts who stole the show at the BAM Student Congress? Undoubtedly! In the wake of the event, several keynote speakers have distilled their respective presentations into four valuable lessons for the sector. Today’s guest: Stijn Belaen, Senior Marketing Manager at The Coca-Cola Company Belux. 👀

Curious to know more? Read the full article:

NL: https://shorturl.at/ZWfXu

FR: https://shorturl.at/pTv0e

27/04/2026

Your opinion matters. 💬

BAM is launching a Zero Measurement Survey to better understand who you are as members, what matters to you, and how we can better support you.

With your input, we’ll be able to tailor our actions and initiatives to what really matters to our community.

It only takes a few minutes, but it can make a real difference.

You can participate via:
NL: https://shorturl.at/f4F3m
FR: https://shorturl.at/q56LK

Adres

Brussels
1130

Telefoon

+32 2 234 54 00

Website

http://marketing.be/

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