Effie Awards Europe

Effie Awards Europe Leading, inspiring and championing the practice and practitioners of marketing effectiveness in Europe.

Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in almost 40 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency part

nership. In addition to the Euro Effies, there are regional programmes in Asia Pacific, and the Middle East North Africa. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that marketing communications should be recognised for their ability to achieve those objectives, beyond any reasonable doubt, and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources.

Are you ready for an exciting 2024 with Effie Europe? We are thrilled to announce the 2024 schedule, with the Call for E...
17/01/2024

Are you ready for an exciting 2024 with Effie Europe? We are thrilled to announce the 2024 schedule, with the Call for Entries opening in June.
Looking to open this year's programme, we are collecting nominations to become part of the jury. Are you going to be the next Effie Judge? You have time until 31 March. Last but not least, we propose an outstanding example of marketing effectiveness that scooped a Gold Effie in the Best of Europe: Food & Beverage category.

Enjoy the read https://rb.gy/cj6hcd

Creative   remains a marketer’s greatest tool to ensure their campaigns deliver whatever challenges they face. Effie's a...
12/12/2023

Creative remains a marketer’s greatest tool to ensure their campaigns deliver whatever challenges they face. Effie's and our partner Kantar are longstanding champions of creativity that drives real-world impact, so we have come together to better understand what sets award-winning creatives apart. Using Kantar’s scalable effectiveness measurement tool, LINK AI, we have tested 200 assets from the last 2 years' Effie winners and extracted killer insights about how they do it.

Download The secrets behind to discover 5 lessons that you can apply to your campaigns in 2024 to make them more successful.
https://rb.gy/mjirrm

Yesterday we hosted the 27th edition of the   Awards Gala, and what a blast it was! 🎉 It was heartening to witness the g...
06/12/2023

Yesterday we hosted the 27th edition of the Awards Gala, and what a blast it was! 🎉 It was heartening to witness the gathering of so many effectiveness enthusiasts, all coming together to celebrate the power of .

🏆A massive congratulations to all 50 remarkable winners! Your dedication to excellence and proven effectiveness in the industry deserves all the applause!

A special shoutout to McCann Worldgroup, for scooping the Agency Network of the Year title and the Grand Effie for their Kevin vs John campaign featuring a humble carrot that stole the show! 🥕

And last but not least, we joined forces with Kantar to bring you critical insight on what makes award-winning advertising so effective. Download the guide & discover the secrets behind ideas that work!

Check out the winners & research https://rb.gy/b5lba8

📢Less than a month to go! 📈The Effie Forum is back. Join us for keynote speeches, panel discussions, and top-notch case ...
08/11/2023

📢Less than a month to go!

📈The Effie Forum is back. Join us for keynote speeches, panel discussions, and top-notch case presentations to discover the secrets behind award-winning Effie cases. Learn from industry leaders and gain deep insights into the art of creating impactful campaigns.

Don't miss this opportunity to stay ahead of key trends and shape your strategies for the coming year.
More information and tickets at https://shorturl.at/floAK

We're thrilled to announce our new partnership with Kantar, the global leader in data, insights, and consulting. Togethe...
07/11/2023

We're thrilled to announce our new partnership with Kantar, the global leader in data, insights, and consulting. Together, we'll work to make marketing efforts even more impactful. Our focus extends beyond just highlighting successful strategies; we're committed to delving into the 'why,' fostering meaningful discussions about the essential factors driving marketing effectiveness.

Stay tuned for the incredible journey ahead!

📣We're delighted to announce the 2023   Finalists! This year, the Positive Change categories garnered the highest number...
25/10/2023

📣We're delighted to announce the 2023 Finalists! This year, the Positive Change categories garnered the highest number of shortlisted entries, with brands being acknowledged for their commitment to promoting social & environmental good. Congratulations to all!

🎉 We want to extend our heartfelt thanks to the jury. More than 140 judges dedicated their time and expertise to making this possible. You're the real champions behind the scenes!

🏆 Check out the shortlist and join us in celebrating the outstanding ideas that work. Winners will be announced at the Awards Gala on 5 December in Brussels!https://www.effie-europe.com/wp-content/uploads/2023/10/Effie-Awards-Euroep_Finalists_2023.pdf

📬 The   Newsletter is out! 💡This month, our newsletter brings you exciting news! First of all, we are in the middle of t...
18/10/2023

📬 The Newsletter is out!

💡This month, our newsletter brings you exciting news! First of all, we are in the middle of the judging madness and will announce the shortlist on 25 October, so stay tuned! Also, we are thrilled to announce that Leonard Savage, CCO at McCann Prague, will moderate the Grand Effie Jury on 5 December. And finally, don't forget to check out the Effie Day programme.

👉 Read the newsletter here https://rb.gy/338cc

🌟 We are thrilled to announce that Leonard Savage, Chief Creative Officer McCann Prague, will moderate the Grand Jury se...
17/10/2023

🌟 We are thrilled to announce that Leonard Savage, Chief Creative Officer McCann Prague, will moderate the Grand Jury session on 5 December! 🌟

With over 15 years of creative leadership in advertising, and an impressive portfolio of clients and awards, Leo now joins the jury team. We could not be more excited!

Check out who else is on the Grand Jury 👉 https://lnkd.in/eZsq_D6V

🚀 Experience the power of   with  ! Join us on December 5th for a day packed with insights, discussions, and celebration...
12/10/2023

🚀 Experience the power of with ! Join us on December 5th for a day packed with insights, discussions, and celebrations.

🎤 Explore the Effie Forum to dive into top-notch cases and learn from industry leaders. Later, embrace the glamour at the Awards Gala – a night of recognition and networking.

🎉Don't miss this opportunity to be inspired and celebrate a year of marketing excellence!

All the information at https://www.effie-europe.com/effie-day-2023/

"In five years, I hope marketing will have embraced new tools to remain as creative and powerfully effective as it has e...
11/10/2023

"In five years, I hope marketing will have embraced new tools to remain as creative and powerfully effective as it has ever been, but I also hope that by then, we will have worked out ways to ensure that everything we do is ethical".

👉 Read more of our interview with this year's Jury Co-Cahir Ayesha Walawalkar, Chief Strategy Officer at MullenLowe Group UK, https://shorturl.at/hpATX

"

🎯We are delighted to share the tremendous success of this year's call for entries for the EFFIE Awards Europe! The respo...
25/09/2023

🎯We are delighted to share the tremendous success of this year's call for entries for the EFFIE Awards Europe! The response has been amazing, with an abundance of remarkable submissions from all over Europe These exceptional entries will now vie for the highly coveted prize: the GOLD Effie!

⚖️What lies ahead? Everything is in the hands of our Jury, who will thoroughly assess all the entries in view of the Grand Jury!

✨The Grand Jury, followed by the much-anticipated Awards Gala, will be held in Brussels on 5th December. Mark your calendars and secure your tickets for this event of the year! Don't miss out on an evening filled with celebration and recognition. Availability is limited!
All the info at https://www.effie-europe.com/effie-day-2023/

📣 Last Call! Tomorrow is the final day to enter the 2023 Effie Awards Europe: celebrating   🏆🎯To learn more about the Ef...
21/09/2023

📣 Last Call! Tomorrow is the final day to enter the 2023 Effie Awards Europe: celebrating 🏆

🎯To learn more about the Effie Awards and finalize your submission, visit our website https://shorturl.at/koHKW. Don't let this golden opportunity pass you by. Finalize your submission by tomorrow and enter the most acclaimed marketing effectiveness awards in Europe.

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