Arwa - Marketing Strategist

Arwa - Marketing Strategist Meta Ads Manager & Marketing Strategist | I help brands increase ROI with scroll-stopping creatives

05/03/2026

Please bring me back to japan before ww3 🥲

26/02/2026

All winter we survive the cold.
Then the sun comes… and so does the pollen.
When is it our turn to rest?



Allergies- Allergic - Pollen - spring weather

03/02/2026

This episode is about gratitude.

Freelancing is beautiful, but it’s also really hard.
There are doubts, pressure, and a lot of unseen work.

So having the opportunity to work with a brand that represents Japan feels very special to me.
It brings me closer to a dream I’ve had for years: living in Japan for six months.

Moments like this remind me why I chose this path.
Not because it’s easy, but because it allows me to build a life aligned with my dreams.

Today, I’m just grateful.

❤️

01/02/2026

The best part was :
I wanted to go to Japan once, I got the chance to go twice and see Kyoto under snow 🥹

It’s not just about wanting something, but it’s also making actions and decisions that might be weird for others, and that’s okay.

Listening to myself first was indeed the best decision because at the end of the day, I was the one who would eventually face the consequences of those decisions. So let’s do whatever we want ✨

🇯🇵

29/01/2026

Do you know what to do during a second client meeting?

It’s easy to feel disappointed when a client needs time to decide.
But most of the time, it’s not a no.

They simply need time to compare.
In this case, the client had received several spontaneous applications at the same time as mine.

What made the difference?
I stayed myself.

I didn’t see it as a competition.
Because the goal isn’t to “win” the client,
it’s for the client to find the right match.
And for it to be mutual.

A second meeting is also the moment to handle objections.
For example, if the issue is the price, you need to talk about the cost of staying in their current situation.

In the long run, not changing anything can cost much more.

———-

Freelance - Digital Nomad - finding clients -

26/01/2026

I quit my master’s degree to start freelancing on January 1st, 2024. Two years later, this is what happened :

I went to Japan twice for three weeks.
I worked with long-term clients for over a year.
I supported my family financially for six months during an unstable period.
I doubled my yearly income compared to my first year.
I work when I want.
I have no boss.
I create real impact through social media and Meta Ads for my clients.
I do marketing for a living, and I genuinely love it.
And I built everything on my own. My first client was a complete stranger.

All because of one decision, tawakkul and a lot of actions ✨

21/01/2026

Thankful for what ? Like fr, can we stop normalizing that eldest daughter = 3rd parent, that’s it for me 🎤

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