04/02/2026
Over the past year, one thing became crystal clear: our sector is moving. And “doing it right” is becoming the new standard.
As a board member at Clean Water Global, I’ve had a front‑row seat to that shift.
In 2025, CWG processed 68,000 liters of rinse water through our deposit points and collection units. In January alone, we already processed 35,600 liters. That growth isn’t driven by big promises. It’s driven by real-world adoption, trust, and cooperation across the ecosystem.
Because CWG is growing, we’ve now freed up dedicated budget beyond my board role to bring CWG more to the forefront. Not to launch a new brand story, but to share the strategy we’re already executing, clearly and consistently, and to put the people who make this possible more in the spotlight. Connection makes us stronger, and in this transition, that’s not a slogan. It’s a requirement.
What’s next is a logical step. Once rinse water is collected correctly, the need for sorting and processing related waste streams at the same location naturally follows. CWG is expanding its role as a sorting and waste processing partner for the sector, so professional users get one integrated approach instead of fragmented solutions.
This matters to me personally too, because it sits right at the intersection of what I do: helping organizations turn complex realities into a clear strategy and a story people can understand, support, and act on.
If you want the full January update, you can read it here:
https://lnkd.in/eFzSd2WU
Januari bevestigde wat we in 2025 al zagen: de sector is in beweging en CWG groeit mee. Niet door grote beloftes, maar door volumes, vertrouwen en samenwerking.