Jihad Abumustafa

04/04/2026

07/11/2025

Let me remind you of something simple:

Back in 2005, Amazon launched Prime —
an annual subscription for just $79.

At the time, customer acquisition costs were insane.
And free shipping? It was burning through their profits.

Marketers were shocked:

“How does this even make sense?”

But Bezos saw the bigger picture.
He realized that once customers joined Prime,
they spent 2–3x more than regular shoppers.

Why?
Because when shipping becomes “free,”
people start buying anything that crosses their mind.

Fast-forward to today:
A Prime member spends around $1,400 per year.
A regular customer? Only $600.

And here’s the mistake most marketers still make:

They obsess over Customer Acquisition Cost (CAC).
Yes, it matters.
But ignoring Lifetime Value (LTV)? That’s su***de.

CAC has a limit — you can only reduce it so much.
But revenue per customer?
It has no ceiling. 🚀

07/11/2025

In 2013, a small team was building an online game.
The game totally flopped.
But the only thing that actually worked — and it definitely wasn’t the game 😅 —
was a simple internal tool they built to manage the chaos of team communication and endless emails.

Then someone said:

“Wait… maybe this is the real product.”

And that’s how Slack was born.

Crazy, right?
A side tool from a failed project became one of the fastest-growing SaaS products in history.

Why?
Because they focused on a problem people struggle with every single day:
messy, scattered team communication.

Many creators chase the next big innovation.
But sometimes, the greatest ideas come from the simplest problems.

You don’t have to reinvent the wheel —
just make it roll smoother. 🚀

06/09/2025

If you can keep 30%+ of your customers coming back, that’s great. Loyal, repeat buyers are the backbone of any business.

But here’s the thing—when I look at quarterly numbers, the metric I care about most is new customers.

Because if the percentage of new customers is growing faster than repeat customers, it means your marketing engine is pulling in fresh demand. You’re expanding your reach, grabbing market share, and proving there’s still room for growth—even in a competitive space.

Now, unless your entire strategy is retention-heavy (like subscription businesses or consumables where repeat rate can hit 70%+), you should be tracking new vs. returning customers like a hawk.

Here’s the breakdown:
• More new customers = proof of demand + proof you can still acquire market share.
• More returning customers = proof your offer and experience are strong enough to create loyalty.
• Both matter. But you need to decide which one drives your growth plan.

And don’t forget the economics:
• Acquiring a new customer costs 5x more than keeping one you already have.
• A 5% increase in retention can boost profits 25–95%.
• Your odds of selling to an existing customer: 60–70%.
• Your odds with a new customer: maybe 20%.

So what’s the move?
Set clear quarterly and annual targets:
• % of new customers you need.
• % of existing customers you want to keep.

Those two numbers dictate how you spend your ad dollars, how you design your campaigns, and ultimately, how fast your business grows.

26/08/2025

You’ve built a great product.
But here’s the real question: why isn’t it selling the way it should?

The answer is simple:
If you don’t master the 4Ps of marketing, your product will remain just another hidden idea—no matter how good it is.

Marketing isn’t luck or a short-term push. It’s a complete strategy that requires balance across four elements:

1. Product
Does it actually solve a real problem that matters to your customer?

2. Price
Does it reflect the value you deliver and make the buyer feel their purchase is worth it?

3. Place (Distribution)
Is your product available in the right channels where your audience is already looking?

4. Promotion
Is your message clear, sharp, and urgent—showing why customers should act now, not later?

If even one of these pillars is off, your message won’t land.

But when you align them all, trust builds naturally—and results become inevitable.

23/08/2025

In almost every consultation with store owners, I keep seeing the same two problems:

1. Sales are unstable (one day up, the next day down).
2. Customer Acquisition Cost (CAC) keeps climbing.

Now, the first thought is usually: “Ads are too expensive” or “The platform just doesn’t deliver.”

But when you zoom in on the actual product economics, the mistake usually starts with pricing.
Just last month, I had to fight tooth and nail with two clients to finally adjust their prices—and it changed everything.

Here’s a simple example 👇
• Product price: €100
• Import + operations + delivery = €60
• Net profit margin = €40

Now… if your average Cost Per Acquisition (CPA) is €50 (which is common in retail and e-commerce today)…
You’re actually losing €10 on every single order.

At that point, it doesn’t matter if your ad has a killer CTR or perfect targeting—because the math is broken from the start.

The bigger issue? Most merchants price based on what the market or their competitors are doing, not on their own real costs.

So you’ll see someone selling at €120 just because a competitor does, even though his own costs are higher.

The Fix:

• Calculate all costs precisely: product + shipping + storage + labor + fees + marketing.
• Set a margin that makes sense: if you’re selling at €200, you need room to absorb at least €60–€70 CAC and still stay profitable.
• Tie it to LTV (Customer Lifetime Value):
• If customers only buy once → the first sale must carry the profit.
• If they buy 3× a year → you can afford a higher CAC because profit comes later.

When your pricing and margins are right, every €1 you put into ads brings back €2–€3 ROAS.
But if the foundation is wrong, even the best campaign in the world will just burn your cash.