Living Stone B2B Marketing

16/04/2026

Meet Bert! 👋

From kickoff to final delivery, Bert is the steady force behind every project. As a Project Manager, he turns ideas into clear plans, bringing together the right people, setting the pace, and making sure everything runs smoothly from start to finish. 🏁

Whether it’s a video interview, a website rebrand, a podcast, or a brochure, Bert adapts his approach to fit the project. Along the way, you might spot him wearing multiple hats: editor, production lead, copywriter. You name it. One thing stays constant: his focus on delivering exactly what the client needs, right on time.

🎢 Fun fact about Bert: When he’s not juggling projects, you’ll likely find Bert chasing thrills in amusement parks around the world, his ultimate happy place.

Happy to have you aboard, Bert!

08/04/2026

What if you want to tell a real industry story… but you can’t film on location? 🎥

For a project in aquaculture, we wanted to highlight the people behind the industry: the engineers, operators and technicians dealing with real challenges every day.

But filming on an actual site wasn’t possible.
So we did something different.

We recreated the entire environment with AI. 🤖

The goal wasn’t to showcase AI itself, but to tell the story of an industry that often stays under the radar.

The interesting part? Several engineers who saw the video were convinced it was filmed on a real aquaculture site in Norway. 😉

That’s when you know the story feels real.

Because whether it’s filmed on location or generated with AI, the challenges (and the people behind them) are very real.

Discover the full story 👉 https://hubs.li/Q049Z_zw0

02/04/2026

Founders often feel they must explain everything to be credible. But markets don’t reward completeness. They reward clarity. 💡

The challenge isn’t to hide complexity. It’s to package it so others can carry it forward – imagine investors, partners, customers, and regulators. A strong innovation story doesn’t dilute depth. It makes depth accessible. 🤝

➡️ Read how startups can move from complexity to clarity.
https://hubs.li/Q048DB_C0

-mie van

25/03/2026

In complex B2B environments, sales teams are often asked to compensate for something that went wrong upstream. They inherit:
👉 fragmented value propositions
👉 overly technical narratives
👉 regulatory language that replaces clarity

The result? Sales conversations become explanations. And explanations rarely convert. 📉
Strong innovation deserves a story that opens doors, not one that needs defending.

➡️ Learn why selling innovation starts long before sales.
https://hubs.li/Q046KY120

19/03/2026

In engineering driven environments, innovation often stalls long before it reaches its potential. Not at the level of science or engineering — but at the level of explanation.

Complexity creeps in, messages become defensive. And what started as a breakthrough turns into a dossier few people fully grasp.

Innovation doesn’t need simplification. It needs translation. 💡

➡️ Read why innovation adoption so often fails before sales even starts.
https://hubs.li/Q046KZPY0

13/03/2026

Internationaal groeien met je SaaS-bedrijf? Dan is je product zelden het probleem. Wat internationale expansie vaak vertraagt, is iets anders: onvoldoende commerciële maturiteit. 👉 Ontdek de 5 commerciële fouten die je als SaaS-scale-up moet vermijden.

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5 fouten die SaaS-scale-ups moeten vermijden en hoe een sterke structuur succes kan vergroten. Lees meer over strategieën voor schaalbare groei.

11/03/2026

Strengthening our DACH expertise 🗺️

Did you know we collaborate with Marianne, an experienced German native copywriter and strategic communication specialist?

With a strong background in healthcare and medical IT, she supports our reference marketing and technical communication projects across the DACH region—ensuring our German content is not only linguistically precise, but strategically sharp and locally relevant.👌

Curious about strengthening your DACH positioning?
👉 Let’s discover it together.

04/03/2026

Industrial storyframing for great engineering ⚙️
The Atlas Copco E-Air compressor is weather-resistant, infrastructure-light and built for the harshest environments.

Yet many plant managers initially saw it as ‘just another machine’.

So we shifted the narrative:
From equipment as hardware️ to equipment as partner. 🤝

Through deep industry research, scenario-based messaging and a documentary-style campaign, we positioned E-Air as:

“Unstoppable on the floor. In the field. Anywhere.”

The result: a story that connects technical strength with operational reality.

Discover the E-Air campaign 👉 https://hubs.li/Q044DTdJ0

26/02/2026

Turning credibility into growth 📊

When Value4Health set out to accelerate its go-to-market — including expansion into Wallonia — they realized they needed a stronger commercial foundation: sharper positioning, credible proof, and a structured story that could travel across regions and stakeholder groups.

Together, we build more than content: strategic reference marketing, substantiated thought leadership, structured product positioning, and consistent market development. A healthcare SaaS player that turns data-driven impact into commercial momentum — with depth and credibility.

Read about it 👉 https://hubs.li/Q044DDGV0

13/02/2026

❤️ Valentine’s Day is about relationships that last.

In healthcare, engineering and IT, real impact doesn’t come from one-off campaigns.

It comes from working together over time. Learning how an organization really works, and getting to know the people behind it.

The engineers, marketers, product experts, healthcare professionals.
The ones behind the screens, in the labs, on the floor.

That understanding makes the work stronger.
And the collaboration simply more enjoyable.

In our world, love means understanding.
Happy Valentine’s Day. 😉

03/02/2026

A little sneak peek behind the scenes at one of our podcast recording days.🎙️

On location with one of our clients, we made sure everything came together smoothly. From coordinating the project and shaping the creative setup, to bringing the right people together at the right moment.

Add production prep, on set guidance, and all the small details that make the difference, and you get a recording day where everything just flows.

The goal is simple: create the right conditions for great content, without the client having to worry about a thing. 👌

29/01/2026

A little behind the scenes from our photoshoot day 📸

We spent the day in front of the camera to create new photos that really reflect who we are as a team. We already have our digital colleagues on our brand new website, now it was our turn.

Stepping into the spotlight isn’t something we do every day, but it turned out to be a genuinely fun and energizing experience. 🙌

Big thank you to Mathias Van Sele for the kind, professional guidance and for making everyone feel at ease in front of the lens. And thanks to Emi E for the flawless touch ups. 💅

A lovely day, great energy, and content we’re excited to put to work very soon.