Living Stone B2B Marketing

17/09/2026

Patient safety comes in many forms.

From safer vascular access to better continence care, every decision, product and practice along the care journey can make a real difference in someone's life.

This year, World Patient Safety Day puts the spotlight on safe care for noncommunicable diseases (NCDs), and on the patients who depend on healthcare not just once, but throughout their lives. For them, safety means fewer risks and fewer complications, treatment after treatment, year after year.

At Living Stone, we're proud to walk alongside companies and healthcare organisations that are helping make that possible, each in their own way.

Different solutions, same goal: safer care for every patient, every day.

08/09/2026

In B2B, branding and positioning is about how clearly your company is understood and how quickly trust is built. 🎯

If your message is unclear, too complex, or too generic, you risk being overlooked.

That is why branding and positioning are not just about how you look.
They shape whether people understand:

👉 What you stand for
👉 Why you are relevant
👉 Why you are worth considering

Curious how stronger branding and positioning can reduce buyer uncertainty?
Read our latest insights.
➡️

Discover how effective branding can transform your B2B strategy, build trust, and drive growth by resonating with today's digital-first buyers. Download now.

28/08/2026

5 questions that turn a customer story into actual B2B proof.
A great quote is nice. But it rarely gives a buying team enough confidence to make a complex decision.

When we interview customers, the most valuable answers usually come from questions such as:

1️⃣ What was happening before the change?
2️⃣ What was really at stake?
3️⃣ Who had to be convinced?
4️⃣ What did implementation actually require?
5️⃣ What changed afterwards and what can be verified?

That shift matters.

Because strong customer evidence doesn't just say “we’re happy with the solution.” It helps another buyer understand the context, the decision, the effort and the result.

And there are a few more questions that make the difference between a nice customer story and proof your sales team can actually use.

👉 Ready to make your customer references work harder? Explore the full framework.

https://hubs.li/Q04sV8BB0

Transform customer success stories into impactful proof that influences B2B buying decisions. Learn to align evidence with stakeholders for effective outcomes.

25/08/2026

Some B2B companies do not struggle with expertise.
👉 They struggle with how that expertise is communicated.

The message becomes fragmented. Too technical. Too generic.
And as a result, the value is harder to understand than it should be.

That is often where the real problem begins. 👀

Because when buyers do not quickly understand what makes your offer relevant, different, and credible, strong expertise alone is not enough.

Branding and positioning help create that clarity.

Not by adding more noise, but by answering three essential questions:
1️⃣ Who are you speaking to?
2️⃣ What makes your offer meaningfully different?
3️⃣ How do you express that consistently across every touchpoint?

In many cases, the challenge is not the solution itself. It is the story around it.

Curious how stronger positioning can make your expertise easier to understand? Explore our approach ➡️ https://hubs.li/Q04gXXB00

Anne-Mie Vansteelant Bart Verduyn Stephanie Bush

04/08/2026

Healthcare companies build world-class innovation. Getting that innovation understood, trusted and adopted across international markets is a different challenge altogether.

Most commercial foundations were built for domestic growth. They were never designed to travel across healthcare systems, procurement cultures and stakeholder expectations that shift from country to country. 🌍

That is something we see often at Living Stone.

We work with healthcare and medtech companies to build the commercial layer that international growth actually needs: clear positioning, credible proof, and messaging that lands with every stakeholder, in every market.

Not a one-off campaign. A system that travels with you.

See how it works 👉 https://hubs.li/Q04ms6kr0

17/07/2026

Summer time 🌴

Our team will be taking its annual break from 20 July until 3 August. We’ll be swapping strategy sessions for sunny days, warm weather and a cool drink or two. 😉

We wish you a happy summer holiday and hope you get the chance to recharge as well. We’ll be back refreshed and ready to help you move forward.

See you back in August.

14/07/2026

After a product delay, a bigger medtech story is not always the right place to start.

“We do everything, and it all works together” is a strong differentiator, but only when every product is trusted.

When a delivery promise has just slipped, the market is not looking for more vision. It is looking for proof.

The better go-to-market sequence is simple: rebuild trust through concrete, reliable delivery first. Then let the broader ecosystem story follow.

👉 The key question is: “What is the smallest, most concrete thing we can prove we now deliver reliably?”

Read the full article: https://hubs.li/Q04pv1hD0

Facing a similar go-to-market challenge? Let’s connect.

07/07/2026

In agriculture, growth looks different for everyone. Some businesses scale fast, others build steadily on their own terms. But underneath those different paths, a lot of ambitions and challenges overlap more than you'd think.

That overlap is exactly where a good customer story can connect. 🌱

For an engineering company's international agricultural campaign, our own camera expert travelled to a specialized pig farm in Sweden, while a journalist from our network on the ground handled the local guidance and conducted the interview in Swedish. That local language and local trust made all the difference in getting an honest, unguarded conversation.

Together they captured how the farmer approaches growth, what he runs into day to day, and how he prepares for what's next.

We put his experience at the center, and that's what made the technology feel tangible. Not a product pitch, but a credible story about a real person, real needs and real progress.

That's the power of customer reference marketing.

Read the full case and see how we brought this story to life.
👉 https://hubs.li/Q04nCGmK0

24/06/2026

Not every content agency is the right fit for technology companies. Here is why. 👇

Technical B2B content requires more than strong copy or a polished campaign. It requires a partner that understands technical complexity, connects it to commercial relevance, and builds content that supports the full customer journey.

For technology companies the most important question is: can that partner translate the complex technical propositions of our solutions into clear, credible, commercially relevant content for our prospects and customers?

At Living Stone, that is where experience comes in. With 34 years of expertise in healthcare and technology, we help companies make complexity clear and turn specialized knowledge into content that strengthens visibility, credibility, and growth. 🙏

Want to know why specialised expertise makes the difference?
Read on. 👉 https://hubs.ly/Q04mhj9g0

28/05/2026

In B2B, a good branding is not a “nice to have”. It is a risk reducer.

When people evaluate complex solutions, they are rarely comparing features alone. They are also asking:

1️⃣ Can I trust this company?
2️⃣ Will this decision reflect well on me?
3️⃣ Is this a safe choice?

That is where strong branding makes a real difference.

Branding and positioning are not just about visibility. They shape how safe, credible, and valuable your business feels in the eyes of decision-makers.

Want to explore this further? Download our white paper on branding & positioning.
👉 https://hubs.li/Q04d-J7t0

Discover how effective branding can transform your B2B strategy, build trust, and drive growth by resonating with today's digital-first buyers. Download now.