03/04/2026
Most brands treat race day like the main event.
Post a few nice photos. Maybe a recap video the day after. Call it a day.
Yeah… that’s not how you keep people watching.
For Danilith Nokere Koerse, we treated it more like a live show. Because that’s what it is.
Behind the scenes at the start, finish and VIP areas, fast content and a good amount of chaos.
Quick chats and interviews with riders while everything was still happening.
Clean, professional shots coming in and going online almost immediately.
And the key moments? Clipped straight from the live broadcast and posted while people were still reacting to them.
That’s why one post crossed 1M views.
That’s why people didn’t drop off halfway.
That’s why the accounts kept growing while the race was still going.
The Danilith Nokere Koerse account grew +34% followers and had more that 35,000+ interactions.
But we didn’t do this simply by “being creative on the day”.
We prepared every part of it and left room for flexibility to react on the spot.
Got an event coming up?
Cool. Just don’t treat your socials like it’s a recap.