Influo

Influencer Marketing Management - Where technology meets service for influencers, creators, brands and agencies. Curated network of influencers and creators.

Let Influo be your co-pilot to your destination in influencer marketing. We fuel your brand with the technology features and specialised services you need. Connect with creators, build a community of ambassadors around your brand, and find the perfect match for your brand in our database of validated influencers. One centralised system to build and manage your influencer relations. Connect with cr

eators, chat, distribute brand news and updates, execute campaigns, track data and results in real-time, and more. Tailor made service, based on your needs. Our global network of certified campaign managers will make sure that your projects receive the expertise they need. Manage influencer relations easily. Our technology supports the entire process of finding, managing, measuring and evaluating influencer marketing activities. The most comprehensive platform to make smarter decisions for brands and agencies :
- Discover and organise your creator communities instantly
- Communicate easily via your social-media-like feed
- Chat, connect and collaborate with the creators you need
- Send out proposals and manage your projects from A to Z
- Real people, real media kits, real data

Grow as a creator or influencer, access opportunities and stay on top of your activities :
- Create your media kit and share it with brands
- Connect with brands
- Get notified about new opportunities
- Get involved in quality campaign opportunities as you see fit
- Guarantee your payments to arrive quickly and securely
- Be the first to know with your access to the hub

Let’s get you on the road! Join our curated network!

18/05/2022

How do you optimally deploy your content on different formats? ⁠

After reviewing the latest statistics, we were able to gain new insights into how to place what type of content where depending on any channel with the best possible results. 📈⁠
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Here are some conclusions and tips we drew from the numbers:⁠

- The frontrunner at the moment is videocontent, afterward comes ⁠the carousels and last the single photo content

- If you surround yourself with internet trends and funny challenges you create the perfect environment for new, fresh and authentic influencer generated content

- Influencer generated content is very important as it provides ⁠additional involvement

- After numerous likes and followers, it is important to maintain that community by investing and interact with them
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Want to learn more about these topics or see specific examples? Then check out the new article at the link in bio now! 👀⁠
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18/05/2022

Which KPIs to track when measuring the success of influencer campaigns 📈⁠
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Undoubtedly, influencer marketing has been – and still is – booming these last few years. But its success is hard to define compared to other types of marketing. This makes the world of social media metrics and KPIs an overwhelming one to venture into. We’re happy to help you navigate. 🙃⁠
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Before starting, you must decide the goal(s) for your campaign – as with any type of marketing. Brand awareness? More traffic to the site? A social boost? It’s essential to know the key objectives of your campaign because then you can narrow down the relevant metrics to track its success and evaluate the strength of your social strategy. You don’t know the impact of your online presence until you have the data to back it up! ✔️⁠
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We would advise you to focus on ‘impressions'. ‘Impressions’ stands for the total number of times the campaign’s content was displayed/shown to people. ‘Impressions’ is thus the more meaningful option as it helps you assess how the audience responds to your content. And, more importantly: whether your social strategy is working.⁠
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Our Influo experts are always happy to help you with analyzing the results of your campaigns. 👥⁠
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04/05/2022

Don’t forget to check out our new campaigns on Influo! 👀⁠
Every week there are new campaigns for you to pitch on. Did you know there are also a lot of private campaign going on?⁠
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Here are a few tips that make u pitch as a pro:⁠
- Be creative⁠
- Tell the brands how you would translate the campaign to your followers⁠
- Let them know why you have affinity for the brand⁠
- Pitch some concrete ideas⁠
- Act friendly en enthusiastic⁠
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P.S. Do not forget to keep your media kit up to date to have a higher chance on collaborations! Good luck! 🍀⁠
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04/05/2022

Cheers to all of you! 🥂🌞 ⁠
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25/04/2022

Presenting you: THE INFLUO TEAM 💙⁠
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Influo is a technology company with a young, versatile, and ambitious team.⁠
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Influo works passionately with one simple goal: to bring influencers, creators, and brands closer together.⁠
Since 2015, Influo has facilitated more than 20.000 collaborations between brands and influencers, and we want you to be one of the main driving forces to get us to the next level!⁠
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The Influo team’s primary goal is to become the largest European influencer marketing marketplace. We have a one-for-all mentality and are not fond of the corporate mindset of working in a cubicle.⁠
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Becoming a part of the Influo team means you will join a fun environment! Within a diverse and inclusive work environment, you’ll get an entry ticket to a team consisting of smart,⁠ ambitious, and supportive human beings.⁠
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Who will be our new colleague? Office with a view on the Korenmarkt in the city center of Ghent and working with the best team you can wish for.⁠
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Pros: too many to sum up⁠
Cons: you'll not be able to make Friday evening plans anymore... our after works are too much fun to skip 😏⁠
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25/04/2022

How to create an Influencer Network 👥👥👥👥⁠
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There is no denying, building an influencer community and network is an investment that requires time, effort, work, and energy, but when done correctly, it can boost your brand enormously. Influencer marketing works best when a brand owns their relationships and community. This overwhelms a lot of marketers in theory, and they resist adopting this type of marketing when, really, every brand is capable of building a network of influencers right now.⁠
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If it was easy, everyone would do it, but Influo is here to help you reach your best ability! As to any healthy relationship, it takes time to build a valuable mutually beneficial connection, that is no different than your partnership with an influencer. Brands seek to create genuine relationships with the influencers that are the best fit for their brand and therefore need to customize and tweak their strategies.⁠
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Feel free to contact our Influo experts to discuss the best practices for your influencer marketing strategy. 💬⁠
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20/04/2022

Join the Influo team! 👥🗣⁠
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We hate the word “job”, but we do love the word “career”. And that’s exactly what our work offer for you is about.⁠
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We offer you ⬇️⁠
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the kind of work which doesn’t need a triple espresso to motivate you to start the day ☕️⁠
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an opportunity to express your own skills as well as to learn new ones 🔝⁠
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an entry ticket to a family consisting of smart, ambitious and supportive human beings 💙⁠
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the chance to put your energy towards things adding up to something meaningful 🗣️⁠
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Current vacancies 👀⁠
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- Senior Strategic Influencer Marketing Expert⁠
- Medior / Senior Sales Manager⁠
- Junior Influencer Campaign Manager⁠
- Junior Sales⁠
- Front-end Developer⁠
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Feel the match? Then come join us! 💥 ⁠
More info via link in bio. Apply now!⁠
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20/04/2022

Here are five reasons why you need an always-on influencer program 🧐⁠
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A professional, flexible content lab 🤳⁠
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Influencer marketing and content creation go hand in hand. It’s what makes influencer marketing especially appealing to the 50 percent of B2C-marketers whose top challenge is creating engaging content. ⁠
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More than a team effort 👥👥⁠
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The key to success is when influencers are actively involved in the entire organization, and not just posting stuff about the current ongoing campaign. When they engage actively with different departments for different purposes and you achieve a close community like that, you’ll have found the true meaning of influencer marketing. That also means your influencer marketing ROI will skyrocket even further.⁠
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The time in-between campaigns turns out to be the most valuable 🔝⁠
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When your influencers are not posting on the campaign briefing you gave them, it might be a perfect time to ask them what they think about the latest campaign or upcoming campaigns. It’s like talking to a consumer who is also a sector expert. If they could tell you what was wrong with the latest briefing or campaign messaging, you would like to know, right? ⁠
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Measurement, evaluation and optimization 📈⁠
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Marketing technology might help you to work efficiently and keep track of statistics, management still needs to get behind a way of evaluating, as goes for all kinds of investing. ⁠
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Building relationships 💙⁠
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When you have a genuine relationship with your most important influencers, these influencers will help you and your company at the most crucial points your company will experience.⁠
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Need some more help? Head over to our Hub to learn more about influencer marketing, or contact us for advice tailored to your brand. ⁠
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20/04/2022

What’s so good about giving the influencers the freedom to create content in their own tone of voice? 🗣️⁠
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Think of it as a translation exercise that will make you see the difference between brands telling their story and having your story told by others. It might seem like a small nuance at first, but this exact difference is the reason why influencer marketing is so powerful. You have to be able to let go of having complete control over the messaging style and content style. But once you’ve crossed that bridge, it’s a fun and playful way of making sure your story actually gets out there and that it tells the story you would like consumers to talk about.⁠
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05/04/2022

Skiing into the weekend with for ⛷️💙

29/03/2022

We're definitely feeling the Spring vibes. ⁠
What's your favorite sunshine activity? ☀️⁠
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29/03/2022

Meet our expert speakers, they will share information and knowledge useful to everyone in the influencer marketing industry. 🗣⁠
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Junior Malela - Social Media Strategist Colruyt Group⁠
Klara Verzele - Influencer Marketing Expert at Influo⁠
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This webinar focuses on the differences and advantages of Instagram and TikTok. Which platform is better for your influencer marketing campaign? Find out in our webinar! ⁠
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Register via link in bio.⁠
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The webinar is entirely free and open to everyone! During the webinar, you will also be able to ask any questions you may have or add your thoughts on each topic. 🎤⁠
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Adres

Schuurkenstraat 1
Ghent
9000

Website

http://www.influo.com/

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