Loud and Clear

23/09/2026

𝗢𝗻𝗲 𝘁𝗶𝗻𝘆 𝗵𝗮𝗶𝗹𝘀𝘁𝗼𝗻𝗲 𝗶𝘀 𝗮𝗹𝗹 𝗶𝘁 𝘁𝗮𝗸𝗲𝘀. This morning, our client Waste Warriors joined Belgian apple growers at Brussels' Kunstberg, handing out free apples to introduce their actions for the ‘Week van de Appel’ (Oct 3-10) and mobilise consumers to help save Belgian apples. The problem: 5 million kilos of perfectly edible apples are at risk of being wasted, just because hail left marks on their skin. 🍎⛈️

Supermarkets demand flawless fruit, leaving growers with apples that simply don't look good enough, while imported "perfect" fruit takes their place on the shelves.

That's why Waste Warriors is making it easy to act during the 'Week van de Appel'. From ordering a Waste Warrior Box to swinging by a drive-in in Antwerp, Bekkevoort, Hasselt, Ghent, Leuven or Kortrijk, there are plenty of ways to rescue these apples. The goal: save 150,000 kilos of Belgian apples through this campaign, proving that a small spot on the skin shouldn't mean a wasted harvest.

“Sorry, Appel”, we should've never judged you by your cover. 🍏

📖 Full story in the press release, link in bio.

17/09/2026

𝗛𝗶 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲, 𝗜’𝗺 𝗥𝘂𝗻𝗲! 👋

I’m beyond excited to introduce myself as the newest Junior PR Consultant at Loud and Clear!

I graduated this Tuesday with a Master’s degree in Communication Management, and just one day later I started my very first job here at Loud and Clear. I'm very curious about getting to know our clients, digging into their stories. What drew me to Loud and Clear is the personal and hands-on approach this team is known for. Working alongside a small but experienced team also means I'll be closer to the action from day one. And honestly, there's something special about helping meaningful brands get the recognition they deserve.

When I am not at work, you’ll probably find me in the kitchen. There’s something about following a good recipe that scratches the same itch as crafting a good story. It’s all about the right ingredients, timing and a bit of flair. I’m also always up for a shopping trip or spending time with friends. I love people, conversation and staying plugged into everything that’s happening around me, which honestly makes me feel right at home here too.

I can’t wait to learn from this incredible team, dive into new challenges and grow into this career one story at a time. Thanks for having me & let’s get to work! 🎉

PS: There’s another easter egg hidden in this post that hints to more exciting news for Loud and Clear. Can you guess what it is? 👀

16/07/2026

🎙️ 𝙏𝙤𝙙𝙖𝙮 𝙞𝙨 𝙒𝙤𝙧𝙡𝙙 𝙋𝙍 𝘿𝙖𝙮!
This year's theme: The golden age of strategic PR.

AI can write a press release, build a media list and hit send in minutes. That's genuinely impressive, and it's opening doors for entrepreneurs everywhere to get started with their own PR.

But building national brand awareness? Entering a new market? Becoming the recognised expert in your industry? That takes a bit more: positioning, timing and knowing exactly which journalist wants which angle.

That's where strategy comes in, and why we believe this really is a golden age for PR. When everyone has access to the same tools, what sets companies apart isn't the content itself, it's the judgement, relationships and credibility behind it. That even extends to your visibility in tools like ChatGPT, Claude and Gemini, where independent media coverage increasingly shapes how AI surfaces companies and experts.

🔗 Curious how it all fits together? We wrote the full story here: https://pulse.ly/dwrqqolgkm

10/07/2026

𝗠𝗮𝘆 & 𝗝𝘂𝗻𝗲: 𝘁𝘄𝗼 𝗺𝗼𝗻𝘁𝗵𝘀, 𝗼𝗻𝗲 𝗯𝗶𝗴 𝗿𝗲𝗰𝗮𝗽

Some months just have a certain charge to them. May and June were full of energy, the kind that shapes indoor climate, keeps hearts pumping, and gets ambitious companies moving. Here's what we've been up to:

🏡 Jaga Climate Designers launches Briza
A new generation of convectors that bring heating and cooling together in one elegant, energy-efficient solution. Built for heat pumps and designed to grow with your renovation journey. We supported the launch with press outreach, helping introduce Briza to media and audiences alike.

🌾 Jos Vanneste gears up for international growth
West-Flemish flax market leader Jos Vanneste nv strengthens its shareholder base with Vybros Capital Partners and textile entrepreneur Joe Lano, while keeping the fifth generation of the Vanneste family firmly at the helm. We helped shape and share the story of growth without losing family roots.

❄️ Sticomax grows again with fifth Dutch acquisition
The West-Flemish machine builder adds ICS Spiral Freezers to its group, reinforcing its position as an integrator of complete production lines for the global food industry. We supported the announcement and media outreach around this milestone.

🌍 Launch Forestscan
Just before World Environment Day, https://pulse.ly/gw69rjijx6, Go Forest and Positive Impact Team unveiled Forestscan: the first platform comparing air quality between Belgian cities and forests on one interactive map. We helped bring this urgent, tangible story to the press.

🐾 AniCura Belgium rallies for animal blood donors
Ahead of World Blood Donor Day, AniCura and Animal Blood Bank Benelux launched the campaign to tackle the shortage of animal blood donors in Belgium.

🎂 AniCura Dierenkliniek De Vliet celebrates 30 years
From a small practice founded by three vets to a regional referral clinic with nine vets and six assistants, three decades of care for pets in Puurs-Sint-Amands, and counting.

⚡ Ella Energy turns digital meters into AI energy assistants
The Ghent-based start-up helps Belgian SMEs cut energy costs using data they already have, no hardware needed. We supported the launch of this smart, no-nonsense energy platform.

👀 Something's brewing at Loud and Clear
We've got some exciting news of our own coming up soon. Can't share details just yet, but keep an eye on our page... you won't want to miss this one.

June's done, on to the next chapter!

👉 Want your story in the mix? Book a meeting via https://pulse.ly/m6dnfbozyn

03/07/2026

𝗠𝘂𝘀𝘁 𝗿𝗲𝗮𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸𝗲𝗻𝗱: 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗲𝗻𝗲𝗿𝗴𝘆 𝗱𝗮𝘁𝗮 ⚡

Thousands of Flemish SMEs already have access to valuable energy data through their digital meter, yet most of it remains unused. Belgian start-up Ella Energy is changing that with an AI-powered platform that turns existing meter data into clear, actionable insights, helping businesses reduce their energy costs without additional hardware, installation or consultants.

By combining machine learning and generative AI, Ella Energy translates complex energy data into practical recommendations on peak consumption, standby losses, grid costs, solar energy, contracts and invoice checks. The ambition is to make proactive energy management accessible to every SME.

👉 Proud to support Ella Energy with the communications around the launch of this promising Belgian start-up.

With thanks to the media that helped bring this story to a wider audience. 🙏 Trends Kanaal Z Made in West-Vlaanderen Made in Oost-Vlaanderen

28/05/2026

𝗣𝗢𝗩: 𝘆𝗼𝘂 𝗷𝘂𝘀𝘁 𝘀𝗶𝗴𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗣𝗥 𝗮𝗴𝗲𝗻𝗰𝘆.

Week 1: silence.
Week 2: silence.
Week 3: silence.
Week 4: “Hi… is this thing on?”

And this is usually the moment doubt creeps in.
But here’s the thing: nothing about PR is instant.

While nothing “visible” is happening, we’re deep in the work that actually matters:
• figuring out which angles make sense for journalists (and which ones won’t land at all)
• shaping your story so it fits into what the media is already covering
• lining up opportunities with events, awards, and speaking platforms that actually build credibility
• making sure your name starts showing up in the right places, with the right people, over and over again.

It’s not always loud and clear in the moment. But it’s the work that makes everything else possible.
PR doesn’t switch on. It builds.

And the companies you see everywhere right now? They didn’t get there because someone “pressed go” on visibility. It’s years of showing up, building trust, stacking small wins until the market starts to recognise them without effort.

That’s the part people underestimate: nothing compounds faster than reputation...if you give it time.

Loud and Clear exists for exactly that. We work with companies that are building something real, and help them turn that into visibility that actually sticks.

If that sounds like where you’re headed, you know where to find us.
📩 [email protected]

22/05/2026

𝗠𝘂𝘀𝘁 𝗿𝗲𝗮𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸𝗲𝗻𝗱: 𝗙𝗹𝗮𝘅 𝗶𝘀 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝗴𝗿𝗼𝘂𝗻𝗱 🌾

International demand for high-quality flax fibres continues to grow. Jos Vanneste nv, a Belgium-based flax specialist with five generations of expertise, is positioning itself firmly for what comes next as it welcomes Vybros Capital Partners and textile entrepreneur Joe Lano as new co-investors.

The partnership combines complementary expertise and growth capital to strengthen the company’s position in a market with growing demand for flax and sustainable textile fibers. It will support continued international expansion, with a focus on organic growth and selective strategic opportunities, while fully respecting the company’s values and culture.

Happy to support Vybros Capital Partners, Joe Lano and Nv Jos Vanneste : Flax Fibers-Flax Tops-Linen Yarns with the press strategy behind this milestone.

With thanks to De Standaard, De Tijd, Made in West-Vlaanderen, Trends Kanaal Z and La Libre, among others, for helping bring the story to a wider audience. 🙏

15/05/2026

𝗠𝘂𝘀𝘁 𝗿𝗲𝗮𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸𝗲𝗻𝗱: 𝗢𝘃𝗲𝗿𝗵𝗲𝗮𝘁𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗳𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴𝘀.

When constructing or renovating a building, cooling is too often an afterthought, resulting in a need for energy-guzzling, noisy air conditioning.

We need to take a smarter approach and think about cooling from the very beginning. Sustainable and energy-efficient ways to cool actively already exist, such as the water-based solutions by Jaga Climate Designers.

Enter the new Briza: Jaga's new water-based ventilo-convector that integrates heating and cooling in one compact, sustainable and design-forward solution.

✔️ Optimised for low water temperatures, the perfect match for heat pumps and floor heating
✔️ Energy-efficient alternative to traditional air conditioning
✔️ Four design lines, multiple installation options – for new builds and renovations
✔️ Future-proof and EPB/EPC 2028-ready

The launch took place in the presence of Flemish Minister of Environment Jo Brouns at Jaga's production site in Diepenbeek, where a €21 million investment signals serious commitment to innovation for water-based climate solutions.

📢 Thanks to Installatie & Bouw, Made in Limburg, Ecotips, and Sanilec (PMG), among others, for putting this topic on the radar of Belgium's construction industry.

12/05/2026

⏳ Only 2 days left!

Vote 𝗟𝗼𝘂𝗱 𝗮𝗻𝗱 𝗖𝗹𝗲𝗮𝗿 for the PR Publieksprijs 🙌.
It only takes a few seconds and could make all the difference!

👉 Vote now and help us win!

🌟 🙏 𝗪𝗲 𝗻𝗲𝗲𝗱 𝘆𝗼𝘂𝗿 𝘃𝗼𝘁𝗲!

We 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝘀𝗵𝗼𝗿𝘁𝗹𝗶𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗣𝗥 𝗣𝘂𝗯𝗹𝗶𝗲𝗸𝘀𝗽𝗿𝗶𝗷𝘀... and now it’s not a jury deciding, it’s you!

The Blood Donor campaign with AniCura Belgium and Animal Blood Bank Benelux was to make a very real but little-known problem visible: the ongoing shortage of donor blood for animals. We leveraged World Blood Donor Day to also speak up for pets. The story found its way to all media outlets nationwide and didn't miss the mark: 17.5 million impressions, new donors stepping forward, and pets getting the transfusions they needed.

This is the work behind our shortlist nomination. Now it's up to you: vote for Loud and Clear in the Shortlist PR-Campaign category and make sure this story keeps pumping 😉👀.

👉 Vote here: https://bit.ly/4eL6r75

06/05/2026

𝗔𝗽𝗿𝗶𝗹: 𝗳𝘂𝗹𝗹 𝘀𝗽𝗲𝗲𝗱 𝗮𝗵𝗲𝗮𝗱

From overheated Belgian homes to solar panels in Stad Roeselare and the streets of Stad Gent , this month took us everywhere. Here's a look at what we've been up to:

🏡 In summer, everyone calls for airco. JAGA doesn't.
The first warm days are here, and with them, the yearly rush for air conditioning. We pitched a sharper take to key media: what if we stopped treating overheating as something to fix, and started preventing it? Several interviews in the bag helping us build awareness around the topic.

☀️ Roularta Media Group powers up with a unique solar park
Nearly 3,000 solar panels, a €1.1 million investment, and a site that boosts both energy output and local biodiversity. We supported the internal communications team in organizing the press conference and media outreach, generating strong coverage. A media company taking energy into its own hands. Literally!

📄 Vytech : a refresh that means business
Moving, building, installing or relocating machines, Vytech is the specialist that thinks along with you. Their brochure needed to reflect that hands-on, no-nonsense expertise. We updated the content and restructured the story to match.

🌍 What would you say to the planet?
On EarthDay.org , Go Forest didn't just post about climate change, they took the question to the streets. Passersby in Ghent's Veldstraat picked up a phone and left a voicemail for the planet. We backed the campaign with strategy and press outreach, making sure the story travelled.

🙌 We're growing — and hiring
Got a sharp pen, a strategic mind, and a nose for a good story? We're looking for a PR Consultant and a Communications Consultant to join our team. Know someone, or is that someone you? Check the open positions and get in touch.

April’s done, time to level up in May!
👉 Want your story in the mix? Book a meeting via https://pulse.ly/e3nfbr7y5m