18/06/2026
Not every start feels rosy. ☁️
Parenthood is often painted pink. But for many young parents, it comes in every shade. For CM Gezondheidsfonds, together with Born Digital, we created geenrozewolk.be: a platform where young parents could share what parenthood really feels like in one honest sentence. Anonymously, without judgement.
More than 1,100 parents shared their story. 💚 Together, those messages formed a real cloud, shifting from grey to pink based on their emotional charge. A confronting but necessary visualisation of what early parenthood in Flanders really looks like. Our friends at RCA PR make sure that the right content creators were involved.
Doubt, exhaustion and guilt don’t make you a bad parent. They make you human. And talking about them is often the first step towards support.