Grafiek•Patrick N.V.

17/09/2026

Peter Max

Image: Peter Max, 2001

17/09/2026

17/09/2026

The Long “P” That Defined Pirelli.

In 1982, Sicilian-born designer Salvatore Gregorietti refined one of Italy’s most recognisable corporate marks: the Pirelli logo with its distinctive stretched “P.”

Born in Palermo in 1941 and trained in Milan and Zurich, Gregorietti had already collaborated with Massimo Vignelli and Bob Noorda at Unimark International. For Pirelli he took the historic elongated “P”, a form linked to founder Giovanni Battista Pirelli’s signature and the elasticity of rubber, and gave it rigorous modern discipline.

His 1982 identity manual locked in precise letter proportions, spacing, and details for the “R” and “E,” ensuring consistency across every application. The update emphasised speed and stability, perfectly matching a tyre manufacturer’s identity. Later refined in 1997 by Pierluigi Cerri, the mark remained a global constant, even appearing on Inter Milan shirts for more than two decades.

08/09/2026

08/09/2026

05/09/2026