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Branding for startups

Startpagina
België
Leuven
Branding for startups

Give your business the face it deserves. Creating authentic faces for startups.

16/04/2021

𝗪𝗵𝗲𝗻 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝘆𝗼𝘂𝗿 𝗺𝗼𝗻𝗲𝘆 & 𝘁𝗶𝗺𝗲 𝗮𝘀 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗽𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴

Step one is brand building and should not be confused with brand maintenance. Building a brand is done by branding and creates a strong foundation for your business.

Secondly, publicity is in general more effective in the beginning than advertising because what others say about your brand is much more powerful than what you say about yourself.

Lastly, advertising is a powerful tool that won't get a new brand off the ground but is very important when maintaining your position in the market.

𝗔 𝗺𝗼𝗿𝗲 𝗳𝘂𝗻 𝘄𝗮𝘆, 𝗶𝘀 𝘁𝗼 𝗰𝗼𝗺𝗽𝗮𝗿𝗲 𝗶𝘁 𝘄𝗶𝘁𝗵 (𝘀𝗽𝗲𝗲𝗱) 𝗱𝗮𝘁𝗶𝗻𝗴.

Before even talking to anyone, you know exactly who you are, where you stand for and what you want in life. During a speed date you’ll have to find a way to present yourself in the most accurate way in a short period of time. (𝘣𝘳𝘢𝘯𝘥 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨)

If you can rely on friends who genuinely will say you are a good guy or a nice girl is much more reliable than when you say it about yourself. (𝘱𝘶𝘣𝘭𝘪𝘤𝘪𝘵𝘺)

Once you’ve got their interest and trust you can maintain the relationship by dating more regularly. (𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨)

07/04/2021

How about we make a deal on this one?

If you've ever thought one of the misconceptions below to be true… Let me know in the comments. Deal? 🤝

1. A logo has to reflect what the company does.
2. A logo must include a symbol.
3. A logo should follow the industry style.
4. A logo has to be likeable and has to have everything in it.
5. A logo can be created by a free logo creator tool online.

30/03/2021

Building a powerful brand doesn’t always mean that you’re the leader of the pack. As a brand you can also be very powerful by being of constant value or to stand for something strong.

fUsers who continuously find value or engage with what you stand for are more likely to tell their friends about it. Products & services with higher user engagement also have the potential to grow faster than their opponents. And as a bonus, you won't have to invest as much money in marketing.

Secondly, by choosing a niche, even when it’s a very small one, you can become a leader of a new category. It helps you to keep the focus on only one product or service and it turns out that people are more likely to buy from a specialist/leader than a generalist who can do it all. Sounds like WIN-WIN to me!

Can you think of other factors who can make a brand more powerful?

24/03/2021

Branding has no clear data-based advantages because it influences so many aspects of your business. It's the foundation for a strong brand and when done wrong, it can have an impact on bigger issues like low sales or slow growth. When done right, branding can be the accelerating factor you've been looking for.

Do you agree? Let me know in the comments.

17/03/2021

Should you rather spend your money on branding or marketing?

Actually, you'll need both. But the big difference between them is timing and is depending on your needs. Do you need short term selling or long term engagement? Or both?

I like to think about branding and marketing as they were fries and mayonaise. 🤤 Branding could work alone but works better with marketing like fries are better with a 'goei kwak' of mayonaise. Eating fries alone is fine but not great because there's still missing something. Eating mayonaise alone is only good for a (very) short period of time.

Branding is long term thinking, building a strong foundation for later exposure. Marketing on the other hand is more short term thinking, selling and engagement.

Without marketing no one will know about your product or service but without branding no one will give a 💩.

What do you think? Or did I just make you hungry? 😅

12/03/2021

Do you wonder if I can explain you branding in only 20 seconds? Then check out this post!

BRANDING...

A word with many definitions, and not all of them equally correct.

For me, like for Marty Neumeier, a brand signifies a person's gut feeling about a product, service or organization, whereas branding is the tool to influence or match this perception with what you want to be known for.

A brand is not what you say it is, it is what they say it is.

This post is a simplification of what branding is, but it shows how branding influences, sometimes subconsciously, our daily choices. Decisions on the look of your brand, your pricing and your tone of voice are all part of branding.

Now I am curious about your thoughts on branding?👇💡

10/03/2021

Ever wondered if your logo is a strong logo? And what the characteristics are of a good logo? Should you reconsider a rebrand before you'll register your logo as a trademark?

A logo has nothing to do with your personal preferences so it's important you can detach yourself completely from all your emotional arguments.

Also a logo doesn't communicate anything. It's made to be recognizable and should past the draw test. It should be adaptable to different carriers or deliverables. It also needs to be suitable & appropriate to the sector you're in but and at the same time be distinctive enough from your competition. Lastly, a timeless design that is free from temporary design trends but that can be kept up-to-date through time without losing it's uniqueness.

Let me know if this was helpful for you! 🙏

14/12/2020

Ready to get your daily dose of branding?

SO-Cult stands for Sana Ouchtati and Culture.
Sana is a consultant active in the art & cultural sector. She builds strong partnerships based on trust between people within the art & cultural sector. She empowers the newbies and advises the experienced ones.

For her branding she was looking for a modern look that fits her personality and the sector she’s part of. Sana is a very professional and communicative, straightforward person who knows what she wants.

The O and C in the logo are joint by a hyphen. This depicts the connection between her and the field she works in - but not only that. Moreover, this connection fits in perfectly with Sana's Tunisian roots, because of the resemblance with Berber signs.

https://www.facebook.com/sana.ouch.75

Hope you like how we got to this final result! Let me know in the comments⬇️

01/12/2020

So. Today I'll talk about trends. Or will I? 🤔

I actually don’t like to talk about trends because most trends are temporary and don’t have a lot of long-term impact. What I do like to talk about are movements. "Movements influence the way people will live their lives in the future", dixit Carla Buzasi, CEO and President of WGSN.

In this post, I'll discuss my view on some of the movements we already felt in 2020, that will keep rising to importance in 2021.

𝗔𝘀 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗼𝗿 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗮𝗻𝘆𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗱𝗲𝗳𝗶𝗻𝗲 𝗮𝗻𝗱 𝗿𝗲𝗮𝗰𝗵 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. 𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘁𝗿𝗲𝗻𝗱𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲𝘀𝗲 𝗰𝗼𝘂𝗹𝗱 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗺𝗼𝗿𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.

You start from a common ground; sharing the same interests and values are crucial when building a connection and gaining the confidence of your audience.

At first, building these connections will be far more important than trying to sell your product or service. People are more interested in the how and the why than in the what.

After reading this, I'd love to hear your feedback - what movements are present in your environment or workplace?

17/09/2020

REMINDER!

Don't forget to fuel your brain! 💦

Some + effects drinking enough water can have on your performances during the day:

✓ improves your concentration
✓ helps to balance your mood & emotions
✓ maintains memory function 🧠
✓ increases blood flow and oxygen to your brain
✓ prevents & reliefs headaches
✓ reduces stress💆

So with this being said... Who needs a refill? 🙋🏻‍♀️

26/08/2020

The last part but definitely not the least🙌

Some pictures of the opening of the practice in Leuven.

🌱Seeing your branding projects come to life is one of the most fulfilling feelings in the world.🙏

What recharge your batteries ? It can even be the smallest thing, like talking to a good friend

21/08/2020

Oh yes it's time for part 2/3 of the case study about Silocare🧐

Visual branding doesn’t stop after designing a logo. Suitable colors, stationary, web design, social media posts, interior, tone of voice, packaging, etc. are all important parts of a visual identity. A clear vision for you and to your audience.

It’s a complete visual language guide adapted to every communication medium you’ll need to communicate properly with your audience whether it’s to an internal or an external audience.

Check out the whole new project✨via the link.⬇️⬇️⬇️
http://bit.ly/silocare

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Leuven

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