03/05/2026
Kwaremont — the beer of the race — is Belgium’s specialty brew for anyone who lives and breathes cycling culture. Named after the legendary Oude Kwaremont, the iconic cobbled climb of the Tour of Flanders.
Commissioned by our friends from Good Agency (thisisgood.be), we reimagined Kwaremont’s branding—crafting a contemporary look built for a broader audience. From wordmark and typography to color palette and visual language, every element got a fresh push forward.