Panama Group

Name: Panama Group
Address: Bouwstraat 8, Lokeren, 9160, BE
Telephone: +3232926999
Price range: $$

Startpagina
België
Lokeren
Panama Group

We’re Panama. We empower businesses. We navigate brands. Panama Events is een no nonsens eventbureau met een hart voor bedrijfsevenementen.

Een bureau dat al eens out of the box durft denken, maar tevens goed georganiseerd en flexibel tewerk gaat. We houden van duidelijke afspraken en kicken op strikte deadlines.

27/08/2026

Meet Tim! 👋

Our newest addition to the Panama crew, and apparently also our resident plant guy. Give him free rein and his home would turn into a full-on jungle in no time.

His happy place? Ibiza. Sunsets, good dinners, and preferably both at the same time.

His most random flex? Going to an event as a +1… and casually leaving with a diamond. As one does.

Growing up, the plan was clear: become a professional football player or a DJ. Neither happened, but according to Tim, things worked out even better: he landed his dream job at Panama.

Welcome to the team, Tim!

24/08/2026

Duvel, anyone?

Another record-breaking edition in the books.

40 shifts.4 ambassadors on the floor every day, from 4 PM to 10 PM.And no fewer than 5,544 Duvels served during the Masterclass.

That’s almost 1,000 more visitors than last year.

More people discovering the story, craft and character behind an iconic Belgian beer, and a team keeping the energy high, shift after shift.

Cheers to breaking records. 🍻

21/08/2026

We are featured in Gondola magazine this summer, sharing our take on where sales really gets won.

Most brands pour their budget into communication outside the store: campaigns, media, social. Then the shopper walks into a store or onto a festival field, and that story stops.

That's the gap field marketing and brand activation close. It's not advertising with a different name, it's sales, merchandising and activation working as one discipline, so every brand moment lands exactly where the decision gets made: in front of the shopper, at the right time, in the right place.

It's what we've built our name on for over a decade. Not campaigns that stop at the shelf, but consistent visibility, real shopper connection, and sales relationships that go beyond the order book.

Curious how that translates to your brand?
[email protected]

19/08/2026

Some events are organised.

Others are crafted.

At Panama, we create private events where every detail has a purpose and every element contributes to the experience.

From exclusive dinners and elegant celebrations to immersive themed concepts that push creativity to the limit, we transform ideas into tailor-made experiences with flawless ex*****on.

Lighting. Décor. Entertainment. Catering. Production. Styling.

Nothing is left to chance.

Because true luxury isn’t about doing more.

It’s about getting every detail exactly right.

12/08/2026

When the world turns its eyes to Spa-Francorchamps, every brand wants to stand out.

For Moët & Chandon, we made sure it did.

At one of Belgium's most iconic international events, we created a premium brand experience that matched the prestige, energy and atmosphere of the circuit.

From flawless ex*****on to the smallest finishing touches, every element was designed to let the brand shine in front of thousands of visitors.

Because when the stage is world-class, every detail matters.

07/08/2026

No two days are the same. And that's exactly how we like it.

At Panama, logistics is much more than moving boxes from A to B. It's making sure brands are always ready to perform. Every delivery, every activation, every event starts with a team that keeps everything running.

We're looking for a Customer Service Event Logistics colleague who loves structure in a dynamic environment. Someone who enjoys planning, coordinating and solving challenges before anyone else even notices them.

You'll work for leading brands, collaborate closely with our logistics team and make sure every project reaches the right place, at the right time.

Ready to join the Panama Crew?

📩 Send your CV and motivation to [email protected].

05/08/2026

One milestone.
Three Panama expertises.

To celebrate 100 years of NMBS, we delivered a nationwide activation that brought together Brand Activations, Events and Logistics in one seamless project.

From distributing personalised anniversary boxes to 42 locations across Belgium, to surprising thousands of passengers on more than 40 train journeys and creating branded anniversary experiences in the country's five largest stations, every touchpoint was designed to celebrate a century of Belgian railways.

Different teams. One shared objective.

Because the strongest campaigns happen when every expertise moves in the same direction.

31/07/2026

Behind every flawless event, activation and delivery is a logistics team that keeps everything moving.

This is where planning meets precision. Where every pallet, every package and every deadline matters.

And yes, doing that from a workspace that feels just as considered as the work itself doesn't hurt.

28/07/2026

Sometimes, the best way to launch a campaign is to make it impossible to miss.

For Lipton's OG campaign, our sales and activation teams took over the streets of Antwerp and Liège during the Lipton City Attack, turning both cities into a vibrant sea of yellow.

The objective was simple: create visibility, spark conversations and bring the campaign to life where people live, work and meet.

High-energy ex*****on. Maximum brand impact.

Because memorable campaigns don't wait for consumers to find the brand.

They bring the brand to the consumer.

20/07/2026

Some projects are measured by sales.
Others by the insights they generate.

During a one-week retail drive, our sales team visited 84 Prik & Tik stores across Belgium on behalf of Le Wine.

The mission combined commercial activation with market intelligence:
• expanding visibility for Mateus Rosé through promotional displays
• introducing Féfé, a bold new range of ready-to-drink cocktails created by bartenders from The World's 50 Best Bars
• presenting the Portuguese Silk & Spice wine collection to retailers

Beyond the conversations at the shelf, every visit delivered valuable feedback on retailer interest, assortment opportunities and market potential.

Because successful sales projects don't just create orders. They create the insights that make the next move even stronger.

Thanks to Le Wine for the collaboration.

Adres

Bouwstraat 8
Lokeren
9160

Telefoon

+3232926999

Website

http://www.panamagroup.be/

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