04/09/2024
MUST HAVE SKILLS AS A CONTENT CREATOR
✅Writing and Editing
Writing and proofreading are some of the most important — if not the most important — skills a content creator can have. Unless you’re strictly involved in graphic design as an individual contributor, it’s likely that there are words to be written, especially if you want to grow your business as a digital content creator.
✅Graphic Design
As a content creator, you may be asked for graphic mock-ups, assets for social posts, infographics, or other pieces of visual content to supplement writing. Depending on the situation, you may have support in this area, but it’s even better if you have basic photo editing and graphic design skills to create suitable placeholders. Not only does this increase work efficiency, it makes you more marketable as well. As a content creator, you mustn't delegate or outsource every little design task on your table. You must be able to do basic graphic designs on tools like Canva, Photoshop, sketch, Figma , Affinity designer or Gimp
✅Video Editing
Again, you may or may not encounter this based on the type of work you do, but basic video editing is another skill that’s great to have in your repertoire as a creator. You may be asked to convert a blog post into a video script or you may be tasked with creating short-form videos for social media.
As a video editor you need to get used to tools like Capcut, Adobe premiere Pro, canva etc
✅Social Media Management
When it comes to social, a working knowledge of the various platforms — think LinkedIn, TikTok, facebook, Instagram, YouTube, Snapchat, pinterest etc. — and how they perform from a content distribution and community management standpoint is key.
Shiwo Inusa Nangu
Digital marketing specialist and consultant
