27/09/2024
Case: Transport & Logistiek Vlaanderen
How we helped attract, inform and convert potential members and create a dynamic pricing system.
TLV is the sector organization for Transport & Logistics in Flanders. The organization supports, unites and represents 1500+ independent and SME transport companies in Flanders.
TLV aimed to boost recruitment of new transporters to their organization. To achieve this, they partnered with Brandimpact to create and maintain a steady flow of leads into their sales funnel.
Another crucial aspect of the project involved revamping their website to better inform both potential and existing members about the extensive information they’ve gathered over the years.
That’s where we came in and created a brand new website in with those key targets in mind.
What we created:
▶ Clean and user focussed pages to help them navigate the often complex information pools and regulations of starting a transport business in Belgium
▶ A robust and easy to manage CMS to manage all that content by their marketing team
▶ A dynamic pricing system using Mollie and Make to create tailored memberships prices that change according to multiple variables a business might have, such as employees or vehicles.
Results
After the launch, the combined efforts from Brand Impact and our Webflow knowledge resulted in a significant increase in the total members for the organisation and the overal experience of informing new and established members.
▶ Full case: https://lnkd.in/eBYdFZrd
Is your website tricky to manage, does it impede your marketing team or are conversions just all out bad? Feel free to book in a call and let’s have a chat!
▶ www.studioneat.be
