Lielens

Lielens Lielens is a design-led agency bringing brands to life through branding, packaging, and campaigns that get noticed. We are somewhere in the middle.

We help brands navigate today’s segregated world finding the right balance between short term conversion and long term relevance. We make it our purpose to reconnect on a human level, closer to our clients. We are a fully independent mid-sized agency that sits between the big networks and small local design shops. There aren’t many like us. It makes us agile, creative and adaptable. It’s our playground.

Last year, we won a Pentaward.This year… we did it again.🥉We’re thrilled to share that this weekend in Amsterdam we pick...
13/10/2025

Last year, we won a Pentaward.
This year… we did it again.🥉

We’re thrilled to share that this weekend in Amsterdam we picked up a bronze Pentaward.  The Pentawards is the leading global platform and community for packaging design. Out of 2 000 entries from over 60 countries, it’s an honour to see our work recognised.

A huge shoutout for the incredible teamwork.

Check the pictures of the event and our Pentaward!

camille pottier Greet Vanoppen Julien Riviezzo Justine Berthier Payelleville Gonzague Lefebvre Solveig Hovland Fabrice Kotulski Dimitri Castrique Lauriane Mölls Muriel Berliner Eric Giart Jean Pierre Daive Pascal Delplace Veerle Castermans Cedric Winant Claire Tison

.becomers, who are they?Alizée serves up client projects with the same flair she brings to her plate. 🍝
30/07/2025

.becomers, who are they?
Alizée serves up client projects with the same flair she brings to her plate. 🍝

We’re back with the second white paper in our attention economy series.m!🎬 The Netflix Effect: Making Every Consumer Fee...
26/06/2025

We’re back with the second white paper in our attention economy series.m!

🎬 The Netflix Effect: Making Every Consumer Feel like the Main Character

In today’s attention economy, brands need more than visibility—they need true connection.

This white paper unpacks how Netflix became a master of engagement, and how you can apply their tactics: storytelling, smart data, and perfect timing.

It’s the second release in our 4-part series packed with actionable insights and strong case studies.

⏱ Read it in just 8 minutes.
🔗 becoming-group.com/en/white-paper-series/

Yesterday, we finally got together for a proper team moment and we went all in on the 3B’s: burgers, beers & bowling.A f...
13/06/2025

Yesterday, we finally got together for a proper team moment and we went all in on the 3B’s: burgers, beers & bowling.

A few surprise strikes, a lot of laughter and just the right dose of friendly competition to kick off the season right.

Here’s to many more shared moments — on and off the scoreboard.
🎳💯🎉

.becomers, who are they? Our designers are always taking their work to new heights, but Solveig takes it more literally!...
05/06/2025

.becomers, who are they?
Our designers are always taking their work to new heights, but Solveig takes it more literally!

Hot news, straight from the fryer. 🍟We’re happy to welcome  to the .becoming table. Famous for their golden fries and fe...
27/05/2025

Hot news, straight from the fryer. 🍟
We’re happy to welcome to the .becoming table. Famous for their golden fries and feel-good food, McCain is a brand with deep roots, strong values and a flavourful story to tell. Together, we’ll be crafting our first campaign that reflects what McCain is all about: quality, warmth and sharing moments that matter.
It’s a collaboration that brings smart strategy and creative craft to the same plate and we can’t wait to serve what’s next.

.becomers, who are they?Meet Pierre, our next becomer of the month! 🥖
30/04/2025

.becomers, who are they?
Meet Pierre, our next becomer of the month! 🥖

⏳ 2.5 seconds. That’s all you’ve got to make people care. Blink, and they’re gone.Attention isn’t just a nice-to-have, i...
22/04/2025

⏳ 2.5 seconds. 

That’s all you’ve got to make people care. Blink, and they’re gone.

Attention isn’t just a nice-to-have, it’s the currency of modern marketing. In a world of endless doom scrolling, autoplaying and ad-skipping, brands need to work smarter to earn it.

So, how do you cut through the noise without shouting into the void? We break it all down in our first of four white papers — because knowing how to grab (and keep) attention is the difference between being seen and being ignored.

Give it a read before your next notification steals you away - link in stories!

Ready to level up your content?Our in-house production team has found itself a fresh new home online, showing off the ma...
27/03/2025

Ready to level up your content?

Our in-house production team has found itself a fresh new home online, showing off the magic we’ve been crafting with AI. Videos, sound, images—if it moves, makes noise, or turns heads, we’re on it.

Check out some of their latest work:
✨ Club Med – Turning resort life into scroll-stopping content 🔗solair.ai/studio/club-med
✨ Inextenso – Bold fashion in unexpected places 🔗solair.ai/studio/inextenso 

Curious? Get in touch or explore the full showcase  here: solair.ai 🚀



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Rue Henri Evenepoel 9
Schaerbeek
1030

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+3222404040

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