brandquote

27/02/2014

That tiny, ubiquitous "f" is going to rule the social lives of our planet for the foreseeable future — with no clear competitor. Better get used to it

Facebook and Zuckerberg are in it for the long haul.

02/02/2014

Three products, in particular, help Facebook fight off Snapchat: Messenger, Instagram, and Groups

In the first earnings call since Evan Spiegel rejected Zuck's $3 billion offer to buy Snapchat, the Facebook CEO sent a very clear signal to competitors...

23/12/2013

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers.

15/12/2013

2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers

2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers.

15/12/2013

To wrest advertising from the hands of the traditional agencies, the content industry must master some basic brand management skills, including branding, strategic planning, media planning, and mea...

13/12/2013

Facebook plans to beat television with reach and YouTube with targeting...

"Avoid saying anything negative about YouTube – leave the impression of the user experience up to them" Facebook tells its adtech partners in a leaked,..

13/12/2013

Now you can send photos and videos to groups of friends or just a special someone

No, Instagram isn't becoming Snapchat (at least, not yet), but the service and social network is more deeply embracing user-to-user communication.

10/12/2013

WestJet Christmas Surprise Will Make You Believe in Santa

It's hard for Santa to be everywhere during the holiday season, but thanks to the power of technology and a team of merry WestJetters, we've learned that mir...

10/12/2013

14 critical trends to help marketers create their own successful futures next year

It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it.

10/12/2013

A couple of case studies and some best practice from brands using TV and promoted tweet tie-ups

In this post, bear with me and you’ll get a couple of case studies and some best practice from brands using TV and promoted tweet tie-ups.

10/12/2013

Knowledge management, Intelligence, Sales, Support

Attend any corporate meeting on social media initiatives and it's likely that you'll hear a question or two along the lines of "how is this selling us more product" or "what's the ROI on these activities"?