Serviceplan Group

Name: Serviceplan Group
Address: Bovenberg 124, Woluwé-Saint-Pierre, 1150, BE
Telephone: +32 (0)2 774 01 00

The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe.

House of Communication BELUX⚡

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📩 Subscribe to our newsletter now: https://shorturl.at/1kXuH Ever since it was founded in 1970 as a straightforward advertising agency, Serviceplan has been combining all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, me

dia or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists – at Serviceplan, everybody acts in concert in the "House of Communication", the only fully integrated agency model in Benelux.

12/06/2026

Diversity is not just a value we talk about – it is something we strive to build every day.

We are honoured to have received the Brussels Diversity Label, awarded by the Minister of Employment of the Brussels-Capital Region (Laurent Hublet). This recognition acknowledges the concrete actions taken to promote inclusion and equal opportunities in the workplace.

At Serviceplan Group, we know that diverse teams create stronger ideas, challenge assumptions and help us better reflect the world around us.

Thank you to everyone who contributes to making our workplace more inclusive, respectful and welcoming every day.

Together, we will continue turning our commitment into action.

🫶 Nassira Riad, Mélissa Dermine, Actiris & Bruxelles Economie et Emploi

💡Discover our Diversity & Inclusion Charter in the link in the comments.

09/06/2026

- A requiem for what’s at risk.

We’re proud to share that this campaign for The Royal Conservatory of Brussels, Requiem for Culture, during the Queen Elisabeth Competition has been named Campaign of the Week by Media Marketing.

A big thank you to Mediaplus Belgium and JCDecaux for their collaboration and support.

This powerful performance gave a voice to international music students facing an uncertain future, mourning not only their own future, but that of culture.
Not just a campaign. A cultural wake‑up call.

Thank you Media Marketing!!

09/06/2026

Our newsletter is back with our June edition ✨
A fresh selection of insights, brand stories and future‑driven perspectives shaping today’s marketing landscape.

Here’s what you’ll discover this month:
- Samsung: a 4x Best Brand winner redefining tech & experience
- Biscoff: turning everyday moments into global brand love
- Bosch Home: performance that delivers control and confidence
- Red Bull: where energy meets culture & community
- ChatGPT Ads: the rise of AI‑powered search & new visibility rules

From iconic brands to AI disruption and new marketing realities, this edition gathers the signals that matter right now.

➤ Subscribe via the link in our bio to and stay ahead of what’s next 🚀

09/06/2026

05/06/2026

CMO Council – The room you want to be in.

An evening of bold conversations, sharp minds and future-shaping insights, bringing together Belgium’s leading CMOs under one roof.

Launched in Munich in 2017 by the Serviceplan Group, the CMO Council was created to build an exclusive network of the most influential Chief Marketing Officers. Since its expansion to Belgium in 2022, it has grown into a community of 80+ members (out of 100), all active CMOs or equivalent leaders committed to exchange, impact and progress.

Members benefit from flagship initiatives such as the CMO Barometer and the CMO of the Year Award, designed to track industry evolution and celebrate excellence.

Highlight of the evening: Hadi Lotfi, Managing Director at Plan.Net Group (part of Serviceplan Group), who shared his keynote:

“Augmented Intelligence at Scale: Inside the House of AI Agentic Hub”

He explored how AI is shifting from standalone tools to fully orchestrated systems - already enhancing performance today and shaping the future of autonomy in marketing.

Thank you to all our guests for the quality of exchanges and energy throughout the evening.

👉 Are you a Belgian CMO, CEO or equivalent?
If you’d like to be part of the CMO Council or suggest a candidate, contact us at [email protected]

04/06/2026

- Study mode: ON. Energy: unlimited.

For exam season, Serviceplan Group x ALDI Belgium reinvent Golden Power as a 24h livestream study buddy, turning energy into motivation, in real time.

A format designed to keep students going: focus, companionship, and a can that never gives up.
Because pulling an all‑nighter is easier when you’re not doing it alone.

Who’s studying with Golden Power? 💛

03/06/2026

New campaign, new colours, same Red Devils passion 🇧🇪🔥

For BMW Belgium Luxembourg, Serviceplan Group brings the Red Devils to life like never before, transforming players into exclusive BMW Individual colours.

From Witsel Wildberry to Theate Thunder, every shade tells a story.
And of course, one colour unites them all: Devils’ Red ❤️

Because this time, passion isn’t just something you feel.
It’s something you drive. 🚗

Which colour would you choose?

01/06/2026

- Proud to be supporting the Koninklijk Conservatorium Brussel with an Übercreative action, hijacking the Queen Elisabeth Competition.

01/06/2026

💼? Or 🚗✨

When your company car turns into your weekend getaway car, you know you’re driving the right one.

BMW Belgium Luxembourg Business Edition - where business meets pure JOY.

29/05/2026

🚀 It’s happening today!

AI for Marketers Day is finally here and we’re live on site with the Plan.Net Group Belgium & House of AI team.

Come by our booth to:

👉 Discover how AI is already transforming the marketing value chain

👉 See real use cases from our teams

👉 Talk with our experts (and yes, challenge us 😉)

Proud to be here together with an amazing crew:

Logan De Graeve | Clara Veras | Gregory Cosman | Hadi Lotfi | Jaâfar Karioun I Melissa Bekaert

👀 Whether you're curious, exploring, or already scaling AI, this is the place to connect.

📍 See you at the booth!

Adres

Bovenberg 124
Woluwé-Saint-Pierre
1150

Telefoon

+32 (0)2 774 01 00

Website

http://www.serviceplan.be/, https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7075463217841332224

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