20/07/2026
Celebrating women who drive change.
Last week, BMW Belgium Luxembourg brought together an inspiring group of women at Circuit Zolder for the very first BMW Track Experience - Women Edition under their new network “Sheer Driving Pleasure starts with She”.
Designed to celebrate female voices and create meaningful connections, the event offered participants the opportunity to experience the power, precision and pure driving pleasure of BMW M Models under the guidance of professional instructors.
Beyond the thrill of the track, the initiative was about something bigger: bringing together women who lead, inspire and challenge the status quo in their respective fields.
As BMW Belux's creative partner, we are particularly proud to support the brand in creating meaningful experiences and turning brand values into genuine human connections.
The event also resonates strongly with the spirit of unMISSable, our networking platform dedicated to inspiring women leaders. We were delighted to see familiar faces such as Paralympic champion Léa Bayekula, who previously joined one of our unMISSable events and continues to inspire through her determination, ambition and resilience.
A huge thank you to BMW Belux, all participants and everyone involved in bringing this first Women Edition to life.
