Smartphones represent an appealing channel in digital advertising. As of 2019, over 2.4 billion people own a smartphone and spend over 4 hours on their device daily. The race for mobile advertisers is mainly shaped by the efficiency of ad placement, targeting accuracy and substantiality of their affiliate networks. AdCharge is a new and unique platform developed by SF Platform LLC, a part of a Speedflow group of companies. AdCharge uses patented technology to show ads on Android smartphone screens in two stages – with an incoming call and after it. During the call, ads are non-interactive and don’t interrupt user experience, so users can see all the call information and cannot click on the banner by accident. After the call, banners are interactive and users are rewarded for clicking on them. The AdCharge advertising platform is already in use in India and Bangladesh. The main advertising verticals in Bangladesh are games, utility apps, finance and trading apps, and brand awareness. In India, they are as follows: games, shopping campaigns, finance and utility apps, and pharma ads. AdCharge has a higher engagement than other mobile advertising methods. Engagement is increased via a module that allows users to select their categories of interests. This ensures smart targeting for advertisers and that only relevant ads will be shown to users, leading to a high click-through rate, from 6% to 11%, depending on countries and verticals. Every ad comes with a unique session id number, so transparency for each process is guaranteed. Advertisers can manage their campaigns fully over a web-platform. Advertisers can take advantage of AdCharge’s established network of mobile operators with own subscribers. Ads are delivered straight to their subscribers with no points in between, meaning that traffic is transparent and fraud-free – ads are shown only to real people. Simultaneously, publishers, including mobile operators and app developers, can take advantage of a new VAS that increases their ARPU. The top challenges faced in mobile advertising today are lack of data visibility for better ad targeting, lack of transparency of ad placement, mobile fraud, poor data accuracy, the amount and variety of data received for campaigns, among others. AdCharge delivers 100% visible ads and offers full-pack campaign controls and reports to advertisers. Platform users can easily follow with accuracy the results of each campaign and can adapt to any changes quickly and efficiently. The absence of in-between points removes fraud occurrences. We believe the AdCharge model gives a competitive advantage to publishers and advertisers while adding value to end-users. It’s a win-win solution, which will provide further growth to the digital advertising sphere.
