Propaganda Group

Name: Propaganda Group
Address: 3 Han Krum Street , Floor 3, Sofia, 1000, BG
Telephone: +359885799100

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Propaganda Group

Open-minded. Collaborative. Focused on the ability to consider perspectives. We are Propaganda Group. Hard to fit in well-known frames.

After years of working for various agencies, companies, clients and organizations, we decided to disrupt the structure and created our own modern space. A space which provides us with the comfort to deepen our vision and a team which inspires us to implement it. We developed our methodology for communicating the contemporary topics of our society. And because those topics and issues are complex and the needs of our clients multilayered, our method is holistic, open-minded and collaborative.

10/06/2026

Turning tech specs into lifestyle experiences! 🥇 Take a look inside our Gold-winning campaign for METZ Bulgaria.

Launching a new TV brand in a crowdеd market takes more than just ads - it takes trust and excitement.

Instead of pushing numbers, we changed the story. We showed the METZ Portable TV as the perfect lifestyle companion, fitting seamlessly into wild outdoor adventures and cozy nights at home.

How did we do it? We built trust through real-life experiences and honest reviews. Our mix included:

✅ PR & Media: Getting top lifestyle and tech media to talk about the brand and build its reputation.

✅ Influencers & UGC Collaborations: Teaming up with authentic voices to prove the TV is a real travel and home essential.

✅ Community: Sparking engaging discussions and genuine peer recommendations in BG-Mamma. (yes, that one!)

Big thanks to METZ Bulgaria. Now, let's go watch a movie! 🍿

01/06/2026

🚀 Аaaaand we pass the mic to the creative engine of Propaganda Group! Meet Gombeto (George Yanakiev) - our Creative Director, Founder at Currant
If you ask the team, Gombeto is the guy who always brings the coolest ideas to the table, while looking effortlessly stylish. He’s our early bird who magically makes snacks appear, never says no to a beer, and definitely holds the crown for the funniest comebacks in the group chat. 🍻

When it comes to getting things done, he operates at light speed. His ultimate superpower is turning a 40-slide presentation into just 3. It makes perfect sense that his favorite office item is a simple blank piece of paper. 📄

He’s all about good vibes and great ideas. That’s Gombeto for you! Stay tuned as we introduce more of the awesome people behind Propaganda Group. 👇

29/05/2026

Soo, we became PR Agency of the Year… for the second time in a row! 🏆

A massive thank you to the Bulgarian Public Relations Association for this incredible recognition! Winning this title once is a dream, but defending it is an immense honor and responsibility. It sets the bar even higher for the work we do, the stories we tell, and the standards we uphold.

We couldn’t have reached the top without our incredible team, our partners, and our brave clients who trust our vision. We are officially going to need a second wall of fame… Here is the breakdown of the 12 trophies our group took home:

Propaganda Agency Awards:
🥇 1st place Special Event: “Drink Rink” for Pernod Ricard Bulgaria (together with Noble Graphics)
🥈 2nd place ESG Communications Project: “The Secret Power of the New Generation” for Olympus (together with Noble Graphics)
🥈 2nd place Communications Project for a Product or Service: “Drink Rink” for Pernod Ricard Bulgaria
🥈 2nd place Internal Communications Project: “Official Launch of KPMG Delivery Network Bulgaria”
🌟 Special Award of the Jury for Professional Ethics: “The Secret Power of the New Generation”

Hypelinker Awards:
🥈 2nd place Influencer Marketing: “Drink Rink” for Pernod Ricard Bulgaria
🥉 3rd place Influencer Marketing: “The Secret Power of the New Generation” for Olympus

Blue House Digital Awards:
🥇 1st place Communication Project in the Public Sector: The Theater Outside the Box for Drama and Puppet Theatre "Konstantin Velichkov" Pazardzhik
🥇 1st place Communications Project for a Product or Service: The Spicy Recipe for Success for Hot Farm
🥈 2nd place Imagemaking: The Theater Outside the Box
🥉 3rd place Crisis Communications: The Theater Outside the Box

A special shoutout to our fantastic ecosystem and colleagues at Media Marks and Currant for being an integral part of this journey. Teamwork really does make the dream work and winning runs in the family! 🚀

Thank you all!

21/05/2026

Every agency needs a secret weapon, and ours happens to solve the hardest problems before breakfast. 🍰

Meet Elena - Managing Partner at Propaganda Group and the woman our team calls “Wonder Woman,” “The Company Culture Compass,” and occasionally… “the emotional support friend.”

Strict but fair. Brilliant but grounded. Caring but fiercely sharp when decisions need to be made. Always ready with a smile and a ❤️. And on the best days - with a whole tray of the most delicious cheesecake.

Swipe through for a glimpse of Beyoncé energy behind the agency. ✨

Stay tuned for more of the brilliant minds at Propaganda Group!

19/05/2026

Behind every great campaign is a team that cares a little too much. ❤️

Thanks to the Bulgarian Public Relations Association for the inspiring live presentations forum last weekend, and shoutout to our amazing team for putting their souls into everything we do. Looking forward to the results next week.🤞🏼

Good luck to all! 🍀

08/05/2026

🥁 Drumroll, please! We are officially kicking off our "Meet the Team" series, and who better to start with than the man who builds foundations and breaks records?

Meet Ivan Yanakiev , CEO and the driving force behind Propaganda Group. 🚀

If you ask the team, he’s our very own "Mastermind Architect." He’s the visionary who stays cool under pressure, turns every challenge into an adventure, and is always two steps ahead - probably taking notes from his favorite TV show, The Queen's Gambit.
He’s an inspiring leader - but always making it classy.

Swipe through the carousel to discover why he takes office chairs very seriously. 👀

Get to know the person behind the scenes, and stay tuned as we introduce the rest of the brilliant minds at Propaganda Group!

30/03/2026

Winning is never just about the awards. It’s about the trust we build every single day with our clients, our partners, and within our own team.

The kind of trust that turns into real results and long-term value.
At Bright Awards 2026, our team and partners were recognized with multiple honors:

🏆 Rising Star
This one means a little extra to us - it proves that the next generation in our team is already raising the bar.

Gold: Tsvetelina Georgieva, Propaganda Group

Silver: Viktoria Apostolova, Propaganda Group

🏆 Consumer Communication Gold: The Secret Power of the New Generation, Propaganda Group & Noble Graphics for Olympus

🏆 Special Event or Launch Silver: Drink Rink, Propaganda Group & Noble Graphics for Pernod Ricard Bulgaria

🏆 Influencer Marketing Campaign Bronze: Drink Rink, Propaganda Group & Noble Graphics for Pernod Ricard Bulgaria

🏆 Audience Engagement Initiative Gold: METZ Portable TV Promotion Campaign,

We’re proud of what we achieved.
But even more of how we got there. Thank you all!

14/03/2026

Who let these kids run the agency?

13/03/2026

Our very own Cvety Ilieva will be leading a masterclass on influencer and UGC marketing as part of Enterprise magazine’s “Digital PR Masterclass” event. 🗣️

With 8+ years of experience in the influencer marketing universe, Cvety has worked on award-winning campaigns for leading global brands and is the co-founder of Hypelinker - the dedicated influencer and UGC marketing agency within Propaganda Group.

In other words… yes, it’s all the HYPE.✨

In her class “Influencer Marketing 2.0 – How to Build Campaigns That Deliver Real Business Results”, Cvety will unpack what makes influencer campaigns work today - from collaborating with creators and turning insights and data into strategies that deliver real business impact, and explain why UGC might just be the new COOL thing in marketing!

🎟 Book your seat and join us: https://lnkd.in/dE_7xvi8

списание Enterprise Bulgarian Public Relations Association

03/02/2026

Listen before it’s too late. 🫀
Cardiovascular disease is the #1 threat in Bulgaria, but fear is often what stands in the way of a treatment.

In the latest edition of the "Hearts That Speak" campaign by Novartis България, we’ve teamed up with expert Madlen Algafari to break down the barriers of "prevention fear."
We’re asking the hard questions: Why do we prioritize everyone’s health but our own?

🤍 To turn these thoughts into action, we created a dedicated wall-a space for everyone to leave their own messages and hand-drawn hearts. It became a living gallery of promises, where people shared their personal commitments to prevention and self-care.

💡By merging clinical science with psychology, our exclusive webinar with Prof. Ivo Petrov and Madlen Algafari explored the vital link between mental state and heart health. We also highlighted the importance of Familial Hypercholesterolemia, reminding us that high cholesterol can be a silent genetic legacy, not just a lifestyle choice.

🫀 Don't wait-take the lead on your health today and join the conversation with “Hearts That Speak.”

Address

3 Han Krum Street , Floor 3
Sofia
1000

Telephone

+359885799100

Website

http://propaganda.group/

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