Propaganda Group

Name: Propaganda Group
Address: 3 Han Krum Street , Floor 3, Sofia, 1000, BG
Telephone: +359885799100

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Propaganda Group

Open-minded. Collaborative. Focused on the ability to consider perspectives. We are Propaganda Group. Hard to fit in well-known frames.

After years of working for various agencies, companies, clients and organizations, we decided to disrupt the structure and created our own modern space. A space which provides us with the comfort to deepen our vision and a team which inspires us to implement it. We developed our methodology for communicating the contemporary topics of our society. And because those topics and issues are complex and the needs of our clients multilayered, our method is holistic, open-minded and collaborative.

16/07/2026

Recently with Xiaomi!

June has been an exciting month for our friends at Xiaomi Bulgaria, and we had the pleasure of being part of their continued growth in the local market. We recently celebrated two fantastic events that bring the smart tech of the future even closer to consumers!

🧡 Strategic Partnership with ZORA: Xiaomi announced a major partnership with ZORA stores, significantly expanding its home solutions portfolio in Bulgaria. This collaboration brings the "Human × Car × Home" vision to life, giving everyone access to smart home innovations like the new Mijia Air Conditioner Eco and premium TV lineups.

🧡 Brand-New Xiaomi Store: We organized the grand opening of the newest physical Xiaomi Store in The Mall, Sofia. It’s the perfect interactive space for fans to experience the latest tech firsthand - from the new Xiaomi 17T smartphone series to the newest AIoT gadgets like the Watch S5 and Buds 6.

Two events, one seamlessly connected ecosystem! A huge thank you to Xiaomi for the continuous trust. 🤝

06/07/2026

It is time to introduce the calm force that keeps everything running smoothly.

Meet Simona - Managing Director at Media Marks & Group New Business Director. ✨

According to the team, Moni is the Polished Strategist. She effortlessly juggles a million tasks while remaining completely steady under pressure. Focused, serious, and impeccably organized, she is the professional anchor we all rely on.

Yet, behind that calm exterior is a kind soul with a committed vision - a true romantic at heart who is always supportive, fun, and fiercely devoted to what she loves.

Determined, ready to help, and effortlessly balancing it all.

Drop a 😂 in the comments for Moni, and stay tuned as we introduce more of the awesome people behind our group! 👇

01/07/2026

📸 The magic is in the details! ✨

We recently had the pleasure of organizing а lifestyle media & KOL event for the launch of the new Xiaomi 17T series. The event was a true celebration of mobile photography and the art of capturing every moment up close.

We let the lenses do the talking! We brought the advanced telephoto capabilities and the new Leica Live mode to life through real-world creative experiences:

📷 A masterclass in framing: We partnered with photographer Tedi Grozdanov for an exclusive lifestyle photography session. 💍 Zooming in on perfection: Jeweler Neva Balnikova showcased her intricate designs, giving guests the perfect subject to test the camera's extreme detail and precision.

Beyond the amazing new smartphones, we also got to showcase Xiaomi's latest AIoT gadgets - from the sleek Xiaomi Sound Play to the new Xiaomi Buds 6.

A huge thank you to Xiaomi Bulgaria for the continuous trust and the fantastic partnership in bringing this vision to life! 🤝

Swipe through to feel the atmosphere and see how we turned technology into art! 👉

24/06/2026

Make way for the Deadline Queen! We introduce you to the exceptional mastermind behind our flawless ex*****on. ✨

Meet Raya - Senior Communications Strategist at Propaganda Group & New Business Director at the Agency.
According to the team, Raya is an absolute phenomenon - quiet, impeccably organized, and bold in her decisions. She is our graceful office ballerina who rocks the “could-be-a-model” look, yet hides a surprising love for cars and football. A true detail freak with elite time-management skills.

She is the ultimate strategist who somehow knows how to deal with all things IoT. Honestly, she wouldn't even open a CV if the file name isn't formatted perfectly. With Raya, coincidences simply don't stand a chance. 🎯

Drop a 🤣 (her favorite emoji) in the comments, and stay tuned as we introduce more of the awesome people behind Propaganda Group! 👇

19/06/2026

One year later, and we still haven’t agreed whether Rome was a team building or a professional pasta research project. 🍝

12/06/2026

Main character energy activating! We introduce you our very own Goddess of connections! ✨

Meet Cvety - Head of Influencer Marketing at Propaganda Group and Head of Hypelinker.

According to the team, Cvety is pure, award-winning Leo energy. She is the ultimate diva who somehow knows every influencer and startup investor in town. An unapologetic dealmaker, she doesn’t just persuade - she always wins.

She is our daily energy source, always bringing the funniest "do it for the plot" stories to the office while staying laser-focused on her goals. Honestly, she just belongs on a yacht. 🛥️

A true party soul who makes everything an adventure. Drop a 💃🏻 in the comments for Cvety, and stay tuned as we introduce more of the awesome people behind Propaganda Group! 👇

10/06/2026

Turning tech specs into lifestyle experiences! 🥇 Take a look inside our Gold-winning campaign for METZ Bulgaria.

Launching a new TV brand in a crowdеd market takes more than just ads - it takes trust and excitement.

Instead of pushing numbers, we changed the story. We showed the METZ Portable TV as the perfect lifestyle companion, fitting seamlessly into wild outdoor adventures and cozy nights at home.

How did we do it? We built trust through real-life experiences and honest reviews. Our mix included:

✅ PR & Media: Getting top lifestyle and tech media to talk about the brand and build its reputation.

✅ Influencers & UGC Collaborations: Teaming up with authentic voices to prove the TV is a real travel and home essential.

✅ Community: Sparking engaging discussions and genuine peer recommendations in BG-Mamma. (yes, that one!)

Big thanks to METZ Bulgaria. Now, let's go watch a movie! 🍿

01/06/2026

🚀 Аaaaand we pass the mic to the creative engine of Propaganda Group! Meet Gombeto (George Yanakiev) - our Creative Director, Founder at Currant
If you ask the team, Gombeto is the guy who always brings the coolest ideas to the table, while looking effortlessly stylish. He’s our early bird who magically makes snacks appear, never says no to a beer, and definitely holds the crown for the funniest comebacks in the group chat. 🍻

When it comes to getting things done, he operates at light speed. His ultimate superpower is turning a 40-slide presentation into just 3. It makes perfect sense that his favorite office item is a simple blank piece of paper. 📄

He’s all about good vibes and great ideas. That’s Gombeto for you! Stay tuned as we introduce more of the awesome people behind Propaganda Group. 👇

29/05/2026

Soo, we became PR Agency of the Year… for the second time in a row! 🏆

A massive thank you to the Bulgarian Public Relations Association for this incredible recognition! Winning this title once is a dream, but defending it is an immense honor and responsibility. It sets the bar even higher for the work we do, the stories we tell, and the standards we uphold.

We couldn’t have reached the top without our incredible team, our partners, and our brave clients who trust our vision. We are officially going to need a second wall of fame… Here is the breakdown of the 12 trophies our group took home:

Propaganda Agency Awards:
🥇 1st place Special Event: “Drink Rink” for Pernod Ricard Bulgaria (together with Noble Graphics)
🥈 2nd place ESG Communications Project: “The Secret Power of the New Generation” for Olympus (together with Noble Graphics)
🥈 2nd place Communications Project for a Product or Service: “Drink Rink” for Pernod Ricard Bulgaria
🥈 2nd place Internal Communications Project: “Official Launch of KPMG Delivery Network Bulgaria”
🌟 Special Award of the Jury for Professional Ethics: “The Secret Power of the New Generation”

Hypelinker Awards:
🥈 2nd place Influencer Marketing: “Drink Rink” for Pernod Ricard Bulgaria
🥉 3rd place Influencer Marketing: “The Secret Power of the New Generation” for Olympus

Blue House Digital Awards:
🥇 1st place Communication Project in the Public Sector: The Theater Outside the Box for Drama and Puppet Theatre "Konstantin Velichkov" Pazardzhik
🥇 1st place Communications Project for a Product or Service: The Spicy Recipe for Success for Hot Farm
🥈 2nd place Imagemaking: The Theater Outside the Box
🥉 3rd place Crisis Communications: The Theater Outside the Box

A special shoutout to our fantastic ecosystem and colleagues at Media Marks and Currant for being an integral part of this journey. Teamwork really does make the dream work and winning runs in the family! 🚀

Thank you all!

21/05/2026

Every agency needs a secret weapon, and ours happens to solve the hardest problems before breakfast. 🍰

Meet Elena - Managing Partner at Propaganda Group and the woman our team calls “Wonder Woman,” “The Company Culture Compass,” and occasionally… “the emotional support friend.”

Strict but fair. Brilliant but grounded. Caring but fiercely sharp when decisions need to be made. Always ready with a smile and a ❤️. And on the best days - with a whole tray of the most delicious cheesecake.

Swipe through for a glimpse of Beyoncé energy behind the agency. ✨

Stay tuned for more of the brilliant minds at Propaganda Group!

Address

3 Han Krum Street , Floor 3
Sofia
1000

Telephone

+359885799100

Website

http://propaganda.group/

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