Propaganda Group

08/05/2026

🥁 Drumroll, please! We are officially kicking off our "Meet the Team" series, and who better to start with than the man who builds foundations and breaks records?

Meet Ivan Yanakiev , CEO and the driving force behind Propaganda Group. 🚀

If you ask the team, he’s our very own "Mastermind Architect." He’s the visionary who stays cool under pressure, turns every challenge into an adventure, and is always two steps ahead - probably taking notes from his favorite TV show, The Queen's Gambit.
He’s an inspiring leader - but always making it classy.

Swipe through the carousel to discover why he takes office chairs very seriously. 👀

Get to know the person behind the scenes, and stay tuned as we introduce the rest of the brilliant minds at Propaganda Group!

30/03/2026

Winning is never just about the awards. It’s about the trust we build every single day with our clients, our partners, and within our own team.

The kind of trust that turns into real results and long-term value.
At Bright Awards 2026, our team and partners were recognized with multiple honors:

🏆 Rising Star
This one means a little extra to us - it proves that the next generation in our team is already raising the bar.

Gold: Tsvetelina Georgieva, Propaganda Group

Silver: Viktoria Apostolova, Propaganda Group

🏆 Consumer Communication Gold: The Secret Power of the New Generation, Propaganda Group & Noble Graphics for Olympus

🏆 Special Event or Launch Silver: Drink Rink, Propaganda Group & Noble Graphics for Pernod Ricard Bulgaria

🏆 Influencer Marketing Campaign Bronze: Drink Rink, Propaganda Group & Noble Graphics for Pernod Ricard Bulgaria

🏆 Audience Engagement Initiative Gold: METZ Portable TV Promotion Campaign,

We’re proud of what we achieved.
But even more of how we got there. Thank you all!

14/03/2026

Who let these kids run the agency?

13/03/2026

Our very own Cvety Ilieva will be leading a masterclass on influencer and UGC marketing as part of Enterprise magazine’s “Digital PR Masterclass” event. 🗣️

With 8+ years of experience in the influencer marketing universe, Cvety has worked on award-winning campaigns for leading global brands and is the co-founder of Hypelinker - the dedicated influencer and UGC marketing agency within Propaganda Group.

In other words… yes, it’s all the HYPE.✨

In her class “Influencer Marketing 2.0 – How to Build Campaigns That Deliver Real Business Results”, Cvety will unpack what makes influencer campaigns work today - from collaborating with creators and turning insights and data into strategies that deliver real business impact, and explain why UGC might just be the new COOL thing in marketing!

🎟 Book your seat and join us: https://lnkd.in/dE_7xvi8

списание Enterprise Bulgarian Public Relations Association

03/02/2026

Listen before it’s too late. 🫀
Cardiovascular disease is the #1 threat in Bulgaria, but fear is often what stands in the way of a treatment.

In the latest edition of the "Hearts That Speak" campaign by Novartis България, we’ve teamed up with expert Madlen Algafari to break down the barriers of "prevention fear."
We’re asking the hard questions: Why do we prioritize everyone’s health but our own?

🤍 To turn these thoughts into action, we created a dedicated wall-a space for everyone to leave their own messages and hand-drawn hearts. It became a living gallery of promises, where people shared their personal commitments to prevention and self-care.

💡By merging clinical science with psychology, our exclusive webinar with Prof. Ivo Petrov and Madlen Algafari explored the vital link between mental state and heart health. We also highlighted the importance of Familial Hypercholesterolemia, reminding us that high cholesterol can be a silent genetic legacy, not just a lifestyle choice.

🫀 Don't wait-take the lead on your health today and join the conversation with “Hearts That Speak.”

20/01/2026

Last summer, the ‘70s rolled in style in Sofia for a glamorous comeback! 🛼
Here is how we proved that 0% alcohol can be 100% fun.

✨Meet Drink Rink - the fabulous roller skating rink, envisioned and brought to life by our friends at Pernod Ricard , Noble Graphics and Qwerty Advertising Agency, and powered by the PR and influencer marketing support of Propaganda Group.

And the star of the show? Beefeater 0.0% - the drink that redefined summer fun in the heart of Sofia. It was a launch so hot it got awarded a Bronze Effie award in the category “New Product or Service Introduction”. 🏆

Our influencer marketing team at Hypelinker was also on a roll this summer, scoring:
460+ earned social media publications
50+ paid influencer publications
5 special events, including an activation with essence cosmetics
1.2M people reached through influencer marketing and over 300K people reached through media

And the biggest plot twist? Our best results came from pro bono partnerships with 25 micro influencers. Kudos to you all! 🩷

Thank you to our partners for trusting us with such a bold and exciting project! 🥂 Any plans for this summer?

09/01/2026

Curious to learn what the HYPE's all about? ⚡️Honoured to be featured by Капитал, who took a closer look at the launch and evolution of Hypelinker, our new specialized influencer & UGC marketing agency.

The article traces Hypelinker’s journey from an internal project at Propaganda Group in 2021 to a standalone agency in 2025, built around one core belief: influencer and UGC marketing needs to move beyond pure hype - and start delivering measurable, predictable business results.

As Managing Director Cvety Ilieva explains in Capital, real effectiveness comes from authentic brand-influencer matches, shared values, and a clear focus on business outcomes - not just reach.

The feature also explores Hypelinker’s work with micro-influencers and UGC creators, its growing UGC creator base, and a new upcoming AI project 🤫

🔗 Read more:

Компанията е част от портфолиото на PR групата Propaganda и ще работи като отделно дружество

22/12/2025

If you’re looking for a sign - this is it.
A sign that skipping this case study would be a mistake.
Here’s how we turned synchronicities into an award-winning influencer marketing campaign that also produced tangible business results.

Introducing you to “All signs lead to…Vola!” for GoVola
Bulgaria is full of streets named after destinations - blvd. Madrid. Paris street. Prague blvd. Coincidence?
We took it as a sign. And turned into the creative insight for our campaign.

“All signs lead to…Vola” turned destiny into a booking trigger and the results followed. Street signs became travel triggers.
Influencers became messengers.
And suddenly, booking with GoVola felt less like a decision the universe was conspiring to happen.

Our influencer marketing agency Hypelinker created the hype. Propaganda powered it.

This led to:
🏆 Gold Award for Influencer Marketing at PR Prize 2025
Together with Vola , we transformed a problem into a campaign people felt was meant to happen:
🌍 +53% spike in website traffic (June - August)
🌍 +12% year-over-year growth
🌍 2.6M people reached across social media

All signs point to success. The universe told us so.

16/12/2025

The next generation doesn’t need louder voices.
It needs louder emotional intelligence.

In autumn 2025, Olympus Foods Bulgaria “Strength for the New Generation” initiative returned — sharper, braver, and more intentional than ever.
This time, we tackled bullying at its core — through emotional intelligence. Again we partnered with Noble Graphics who envisioned and created “Magic School: The Secret Power of the New Generation” — an educational board game that helps children explore, name, and express emotions through play.

Propaganda powered the campaign through impactful media stories and meaningful influencer collaborations, reaching thousands of students, parents, and educators across Bulgaria. 📚

Olympus × Noble Graphics × Propaganda
Purpose turned into action. And our mission goes on.

11/12/2025

Year three, still going strong! 🤝We're incredibly proud to team up with Novartis България for the third consecutive year on the "Time is Life" campaign.
What makes this campaign meaningful is the collaboration between doctors, patients, key opinion leaders, and the media to highlight the importance of early breast cancer prevention. 🎗️
Breast cancer is getting younger. The message is simple: the earlier you start prevention, the higher the chance of a life-saving diagnosis.
Our goal is to overcome the fear, the lack of information, and the taboos that prevent women from seeking medical consultation.

⏳Time is Life - in the fight against breast cancer.

08/12/2025

“Strength for the New Generation” 2024 was never just a campaign, it was a movement built to change the conversation about bullying in Bulgarian schools. We’re proud that this impact was also recognised for its effectiveness, earning a Silver Effie award in the category “Audience Engagement".

Olympus set the mission. Noble Graphics envisioned and executed the campaign and the creative brilliance. Propaganda powered the influencer marketing and PR.

Together we built the engine:
▪️Educational videos with leading influencers
▪️A youth-focused creative and storytelling approach
▪️A national PR wave across top media
The results:
👁️ 3.75M+ impressions
📣 75+ media publications
🤳 30K+ influencer engagements
👥 3.2M+ people reached

When communication meets purpose, awareness becomes action.
This is how you move a nation one message at a time.

Today we reflect on the impact and extend a huge thank you to Noble Graphics and Olympus Foods Bulgaria for trusting us with this mission.