The Huts Group

The Huts Group Inspiring growth for ambitious brands

📣 Proud moment.We are happy to share that our campaigns for IKEA and “Kamenitza” AD were recognized at the 25th annual B...
31/03/2026

📣 Proud moment.

We are happy to share that our campaigns for IKEA and “Kamenitza” AD were recognized at the 25th annual BAPRA Bright Awards.

🏆 1 Gold for “Kamenitza” AD’s “Excuses don’t get far” in the CSR category.
🥉 1 Bronze for IKEA’s “This is not a game” in the CSR category.
🥉 1 Bronze for IKEA’s “This is not a game” in the Campaign of the year category.

Grateful to our partners at and for the trust and ambition to create work that actually matters.

And of course - big shoutout to the team behind the work. This one’s yours.

We’re looking for someone who knows how to command attention and understands that words and visuals are a power couple. ...
27/02/2026

We’re looking for someone who knows how to command attention and understands that words and visuals are a power couple. If that’s you, drop us a line with your portfolio at [email protected]

First place. 🏆Our “Take a New Path” campaign with Philip Morris Bulgaria won the “Employer Branding Project” category at...
20/02/2026

First place. 🏆
Our “Take a New Path” campaign with Philip Morris Bulgaria won the “Employer Branding Project” category at the B2B Media Employer Branding Awards.
Proud of our partnership. On to the next one.

17/12/2025

It's official: .tech part of The Huts Group, is the new creative & communications agency for .bulgaria
After a very competitive pitch process, we are honoured to become A1’s creative partner for bold ideas, meaningful stories, and brand-building at scale.

We’re kicking things off with a Christmas campaign that mixes festive magic with human insight and a message we all need this season: “Technology follows instructions. People follow their hearts”

Proud of the work. Excited for what’s next! 🥂

We’re proud to share that our campaign, “Every Occasion to Get a Good Night’s Sleep,” has been honored with a Bronze Ef...
04/12/2025

We’re proud to share that our campaign, “Every Occasion to Get a Good Night’s Sleep,” has been honored with a Bronze Effie in the Consumer Goods category at Bulgaria. Big thanks to the organisers and our bold client for the trust. Looking forward to more impactful and efficient campaigns together!

There’s only one truly unmissable event everyone flocks to every night. Sleep – the ultimate headliner.Effie Bulgaria na...
19/11/2025

There’s only one truly unmissable event everyone flocks to every night. Sleep – the ultimate headliner.

Effie Bulgaria named "Every occasion to get a good night's sleep", our campaign for , a finalist in the Consumer Goods category. Looking forward to the ceremony! 🥂

17/11/2025

When motivation is off, you need something to bring you back in the game.
We took a walk around the city and bent reality into these CGI videos for Nestlé NESCAFÉ 3in1 Bulgaria.
Stir, watch, enjoy. ☕✨

We’re thrilled to announce that Kamenitza AD has chosen The Huts Group as their new PR communications partner following ...
12/11/2025

We’re thrilled to announce that Kamenitza AD has chosen The Huts Group as their new PR communications partner following a competitive pitch.

Wasting no time, our first project together has already hit the road. 💪

For their long-standing initiative “Alcohol is a bad driver,” we took on one of the toughest issues behind the wheel – drinking and driving. And we turned the spotlight on the excuses people make to justify it.

Under the message “Excuses won’t get you far”, we brought those excuses to life through КРАЙпът, a drive-through located at Sofia Ring Mall that rewards sober drivers with a 0.0% beer and gives a crushed can, symbolising a car crash, to those who choose otherwise. 💥

A bold first ride together. Thanks for the trust, Kamenitza!

Excited to unveil our latest work for This summer, we launched CityMoves—a dynamic campaign celebrating the new ASICS G...
03/09/2025

Excited to unveil our latest work for

This summer, we launched CityMoves—a dynamic campaign celebrating the new ASICS GT-2160™ and GEL-KAYANO™ 14. Drawing inspiration from the pulse and rhythm that define urban movement, we crafted a comprehensive campaign that features gritty video and striking lifestyle photography.
The campaign is now live across 12 CEE markets.

📣We are the new digital communication agency of Philip Morris. There was a pitch. It was competitive. We’re proud and re...
01/07/2025

📣We are the new digital communication agency of Philip Morris. There was a pitch. It was competitive. We’re proud and ready to make it count. 💪

💥 Iliya is back. As our Group’s Chief Creative Offer. No further caption needed.
17/06/2025

💥 Iliya is back. As our Group’s Chief Creative Offer. No further caption needed.

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