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EcommX, Simeonovsko shose 24, Sofia (2026)

07/12/2021

As an eCommerce merchant, perhaps you know that can bring customers to your door. That is true. However, here are some details that are worth keeping in mind.

Digital marketing capitalizes on your customer's attention and aims to redirect their attention from the open sea of the WWW to your store's checkout page.

How is knowing that help you to ramp up your store's revenue?

💰 Not every website visitor is going to be a customer

Base your store performance on key data metrics from sources like Google analytics , CMS (Magento, WooCommerce, Shopify, etc.) heatmaps. You can use that information to analyze what happens once you get their attention. What are they doing/not doing?

⭐️ Not every customer is going to leave you a 5-star product review

What are you doing with those customers? It is not a guarantee, that customers would buy from you again even if they have left you a product review. The question is, how would you nurture them until they do?

❤️ Not every satisfied customer would become your die heart fan

Your customers may be satisfied, but the digital marketing game doesn't stop here. They might even become a repeat buyer but never bother telling their friends about you. What can you do to make it easy for customers to share how awesome your products are?

02/11/2021

November is a big month for eCommerce stores.

Not only do the merchants have work to do, but all the stakeholders are involved in the process of delivering products and services to the end consumer.

How do you make the most of BFCM campaigns?

Yes, you are probably a small fish in a big pond. There is a lot of competition. Thus you have to appear different to be granted the chance to show how good you are.

Your target audience might love you once they test what you offer, but they don't know you.

So beyond all the tips, here are 3 that we believe will serve you the best during this month.

1) Pre-plan and test your campaigns

If there is something that could go wrong, it will. Test your campaign promo codes, ensure that your hosting provider can hold the traffic increase, and coordinate with your team the key steps along the way.

2) Launch earlier

To be more competitive we recommend you to go live earlier. That might be one or two weeks before the 26th of November. This way you will reach customers who still have the means and desire to shop.

3) Place the right expectation in your customer's mind

Make sure that you coordinate with your logistic and fulfillment partners how long it might take, given the new volume, to fulfill your customer's orders after Black Friday. Give yourself a buffer of time.

06/09/2021

Here are three criteria for choosing your eCommerce best match.
Choosing the right technology provider includes a lot of searching, filtering, calls, emails, and it hides a lot of risks. What if you choose the wrong one?

Nowadays, many online stores and big brands are in the phase or approaching it fast. So time is at the essence, but before you act, you have to choose first where to go.

Complexity and confusion are a byproduct of unclear corporate values and a sea full of options that look alike. Thus preparing yourself for a decision-making process can make it way easier by defining clear values.

What are the things you can't compromise?

Consider these 3 questions to filter different providers.

⚙️ What is the best technological solution for your business?
Bring all of your strategic team members to identify and assess your custom needs to create the best experience for your audience. Then reverse engineer what functionalities you need to realize that. Reach out to an eCommerce advisor to help you out.

🚀 Can they grow with you?
Hitting the jackpot with a marketing campaign makes scaling seems easy when it can also include lots of technological crashes. Find someone who can prevent things like this from happening and dedicating the required capacity of services over time.

📈 What is the ideal track record of your technological partner?
It is normal to ask for proof of work before you embark on a long-term contract. Consider not only what projects they have succeeded with but also where has that happened. Thus taking culture and market domain knowledge into account is also crucial to filtering and choose the best tech provider for your online store.

02/09/2021

What separates loyal customers from one another?

It turns out that different people respond uniquely to your brand. There are multiple levels of .

Here are 6 customer loyalty levels:

❤️ Happy Customer - repeat customers

💰 Price-loyal - customers buying only at discount

🎯 Loyalty program-loyal - customers engaging with you over time thanks to customer development campaigns

💡Convenience-loyal - you solve a real problem that saves customers time or helps them feel a certain way thanks to your products & services.

🎁 Loyal to freebies - customers who like the free benefits of buying from you.

🤯 Truly loyal - customer advocates are tied deeply to your brand and not only purchase everything you have, they tell their friends and people across the internet to do the same.

Customer loyalty gives you the perspective of how to discern groups of customers so you can categorize them later.

Using a qualitative approach and measuring metrics results in calculating retention rates.

With all that said above, you now know what influences your brand loyalty.

11/08/2021

Here are 3 WooCommerce tips for a smoother .

Creating an online store's checkout process is about designing a smooth flow with an intuitive and clear set of steps that empower customers to order immediately.

Does the customer has a memorable and enjoyable experience on your website?

Here are our suggestions to make that happen:

🎨 1. Create and assign to product thumbnails
Highlight your unique selling points such as 'free delivery, '-20% off your first order, and more.

💎 2. Designate and display
Analyse which products are you selling the most. Those products are your best-sellers and should be visible at first glance on your online store.

💡 3. Take off any shown at checkout
Make your checkout minimalistic to optimise for clarity. Find the minimum information required for your orders, and don't ask for more.

Follow our page eCommX to subscribe for more eCommerce best practices for growth.

22/07/2021

How do you your leads?

Customer development starts with designing experiences that bring more clarity of how your online store "benefits me".

Say, Hi, to drip campaigns.

Owning customer contacts allows you to build flows to build your relationship.

It could be as simple as:

Do you want to get our new XYZ?

1) Yes ✅
🔗 URL + CTA

2) No ❌
⚙️ Condition: send a new email after a day
-> "Here is a 10% discount for our new sale!"

25/06/2021

What makes conversion rate optimization important?

In previous weeks we shared practical tips on how to implement CRO in your online store. However, why should you pay attention?

Here are 3 reasons:

🎁 Incremental business returns
Eventually, optimizations lead to more purchases by making the shopping process more intuitive and easy for your customers.

👨🏻‍💻 Improves user experience
Designing a memorable time on your online store leads visitors to spend more time on it and motivates them to return.

💰Lowering your cost per lead
Get more conversions with the same resource you spend on generating traffic.

17/06/2021

What do you have planned for spreading ? Is there a way of doing that and also increase customer loyalty? Having advocates is a great way of passing a message.

Here are a few ways to build a to increase customer lifetime value:

👩‍💼 Always te thinking of your customers
Can you apply the 80/20 rule in your referral system? 80% of your business comes from 20% of your customers.

📊 Get insights from data
Design yourself a funnel that measures how many of your customers are recommending your brand to friends and talking about you. You may already know from where your customers are coming from, but who are those most likely to become advocates? Create a program that tracks leads, tests offers, and ultimately measures ROI.

🕹 Keep Customers Engaged
Communicate with emails, blogs, newsletters, whitepapers, new products, promotions and contests to offer free value.

15/06/2021

Consumers spend on average more than 2,5 hours a day on . How many of you are sourcing traffic from social for your eCommerce store?

reports that 29% of social media users are willing to purchase on the same day while using social media compared to other channels.

Here are a few more statistics:

✅ 81% of users on Instagram follow at least one business page.
✅ 91% of your social media traffic checkouts on your website using a mobile device.
✅ 54% of users are browsing on social media researching products and brands for their new purchase.

Consider these tips to get the most of social media:

📈 Create a social media strategy.
This can be both an organic and paid media buying strategy for generating conversions.

🎥 Create and gather user-generated content (UGC)
Building social proof is one of the most powerful capitals your brand can have. Ask for reviews and share your customer's stories to empower them to become your true fan.

⚙️ Use automation tools
Create chatbot messaging sequences to save time and make a better customer experience.

11/06/2021

What are you using to increase your conversion rate optimization?

Despite which tools you choose to use, adhering to a data-driven approach is crucial for getting better insights.

The leverage tools give you is to improve the overall customer experience on your eCommerce website. So here are 2 suggestions:

1. Google Analytics
Analyzing your web traffic is essential to understand the customer journey that makes the most sense for your target audience. Once you get the gist of it, you can enhance it.

2. Hotjar
With powerful heat map recordings of your user sessions, you can gain an immediate understanding of what blocks or seduces visitors to take action.

09/06/2021

What is the most important on your eCommerce website?

Well, it turns out that it isn't the first they see, not the last one.

'Place your order' is arguably the single button that drives your business.

That's why it is equally a . However, most online stores haven't taken the time to make it simpler, more visible, and most importantly easy to access.

So here is how you can get ahead of your competition.

Create dynamic checkout buttons that make it easier to complete an order. That could instantly lead to payment gateways like e-wallets (Apple, Amazon, Google pay, etc.), Paypal, Stripe, among the rest.

You can also test a checkout button directly on your product page to eliminate 1 step of the process - add to cart.

That practice increases conversions because it makes the checkout process for your customers more personal by providing them options to pay using their favourite payment method.

07/06/2021

What is the difference between Magento Open Source and Magento Commerce?

For 10 years the CMS we know of today (now an Adobe Commerce) comes in two variants.

💡Here are the major distinctions:

➡️ Magento Open Source, also know as Magento Community Edition is free and is a fully functioning CMS. This option is generally used by small and medium-sized businesses (SMB) and it could easily be modified with the right team and developers to satisfy growing eCommerce businesses.

➡️ Magento Commerce, also known as Magento Enterprise Edition is a paid solution ( licence starts from $24 000/ year) that could be provided as SaaS or on-premise CMS. Some additional features with this option include content staging, page builder, customer loyalty tools, advanced marketing tools, and a faster website among the rest.

EcommX

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