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adhub.

We are the largest advertising and media network in Bulgaria.

We are a community of creatives, experts and tech-savvy developers which is built on the power of connection to facilitate clients with full-service integrated solutions.

11/06/2026

Retail media is the fastest-growing ad channel globally. And it's about to arrive in Bulgaria. What is retail media? It's when e-commerce platforms – like a local marketplace or grocery chain – sell advertising space directly to brands. Think sponsored products, category takeovers, homepage banners.

Why it matters:
🛒 Ads shown at the moment of purchase intent
📦 First-party data from actual shoppers – no cookies needed
📈 Closed-loop attribution: you see what was sold, not just what was clicked
Globally, many large businesses are already doing this at scale. In Bulgaria, the opportunity is wide open – for the platforms willing to build it, and for the brands smart enough to move early.

We're watching this space closely.
Which local platforms do you know are already making their first moves?

Retail media is the fastest-growing ad channel globally. And it's about to arrive in Bulgaria. What is retail media? It's when e-commerce platforms – like a local marketplace or grocery chain – sell advertising space directly to brands. Think sponsored products, category takeovers, homepage banners.

Why it matters:
🛒 Ads shown at the moment of purchase intent
📦 First-party data from actual shoppers – no cookies needed
📈 Closed-loop attribution: you see what was sold, not just what was clicked
Globally, many large businesses are already doing this at scale. In Bulgaria, the opportunity is wide open – for the platforms willing to build it, and for the brands smart enough to move early.

We're watching this space closely.
Which local platforms do you know are already making their first moves?

01/06/2026

Wishing you a happy International Children's Day! ✨

21/05/2026

Google Shopping is officially entering the Bulgarian market – and this changes the game for local retailers and advertisers alike.
What does this mean in practice?

✅ Product listings appear directly in Google Search results
✅ Shoppers can compare prices without leaving Google
✅ Advertisers get a new, high-intent performance channel

For brands that are ready, this is a first-mover opportunity. For those who aren't – now is the time to start.
We're already helping clients get their product feeds, bidding strategies, and campaign structures in place.

Are you ready for Google Shopping? Drop a comment or send us a message. 👇

02/01/2026

Looking back at 2025, it was a period full of movement. We evolved, tested new ideas, delivered results, and kept pushing forward. None of this would have happened without the trust and collaboration of our partners and clients. Thank you for being part of the journey and for letting us grow alongside you.

As we step into the new year, curiosity and ambition are driving us forward. We’re ready to see where new challenges take us, how our partnerships will evolve, and what we can achieve together as one.
Here’s to what’s ahead.

Happy New Year from adhub.

25/12/2025

That time of year again — festive lights, crisp days, warm drinks, and moments that matter. As the year comes to a close, we’d like to thank our partners and clients for the trust, collaboration, and shared successes we have experienced throughout the year.

Merry Christmas from all of us at adhub. Here’s to even more growth, more “good jobs”, and a holiday season where work takes a step back and time with loved ones takes the spotlight.

04/12/2025

15 years of Lidl Bulgaria . What a journey it’s been.

A big congratulations to Lidl Bulgaria for fifteen years of energy and growth that genuinely make a difference in people’s everyday lives. It’s inspiring to see how consistently you turn simple moments into something meaningful.

As long-standing partners, we at PHD are grateful for the trust and the chance to work side by side on projects that matter. It’s a collaboration defined by the kind of teamwork that makes even the busy days feel lighter.

And if the first 15 years are anything to go by, this is just the warm-up. We’re glad to have front-row seats for what comes next.

Happy anniversary!

27/11/2025

Big news, big news!
In 2026, PHD Bulgaria is taking a bite out of the media world as local partner for Intersnack Group.
Following a global pitch, PHD was appointed Intersnack’s media agency of record, handling cross-screen planning & buying, performance marketing, and shoppable media across 26 markets.
In Bulgaria, PHD will manage media for key brands like Chio, Pom-Bär, and Hula Hoops and we’re more than ready and excited to crunch some numbers.

25/11/2025

We’re delighted to welcome Petko Hristev as our new New Business Development Director. Bringing extensive leadership and commercial expertise from major organisations such as McDonald’s, Postbank, and Nova Broadcasting Group, he adds significant depth to our strategic capabilities. Petko’s proven ability to identify growth opportunities, build high-value partnerships, and drive impactful business development will be instrumental as we expand our horizons and accelerate the agency’s growth.

And a fun fact – outside the office, he enjoys long-distance running and has completed several half-marathons.

Address

Младост 4, Бизнес парк София, сграда 2
Sofia
1000

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