adhub.

02/01/2026

Looking back at 2025, it was a period full of movement. We evolved, tested new ideas, delivered results, and kept pushing forward. None of this would have happened without the trust and collaboration of our partners and clients. Thank you for being part of the journey and for letting us grow alongside you.

As we step into the new year, curiosity and ambition are driving us forward. We’re ready to see where new challenges take us, how our partnerships will evolve, and what we can achieve together as one.
Here’s to what’s ahead.

Happy New Year from adhub.

25/12/2025

That time of year again — festive lights, crisp days, warm drinks, and moments that matter. As the year comes to a close, we’d like to thank our partners and clients for the trust, collaboration, and shared successes we have experienced throughout the year.

Merry Christmas from all of us at adhub. Here’s to even more growth, more “good jobs”, and a holiday season where work takes a step back and time with loved ones takes the spotlight.

04/12/2025

15 years of Lidl Bulgaria . What a journey it’s been.

A big congratulations to Lidl Bulgaria for fifteen years of energy and growth that genuinely make a difference in people’s everyday lives. It’s inspiring to see how consistently you turn simple moments into something meaningful.

As long-standing partners, we at PHD are grateful for the trust and the chance to work side by side on projects that matter. It’s a collaboration defined by the kind of teamwork that makes even the busy days feel lighter.

And if the first 15 years are anything to go by, this is just the warm-up. We’re glad to have front-row seats for what comes next.

Happy anniversary!

27/11/2025

Big news, big news!
In 2026, PHD Bulgaria is taking a bite out of the media world as local partner for Intersnack Group.
Following a global pitch, PHD was appointed Intersnack’s media agency of record, handling cross-screen planning & buying, performance marketing, and shoppable media across 26 markets.
In Bulgaria, PHD will manage media for key brands like Chio, Pom-Bär, and Hula Hoops and we’re more than ready and excited to crunch some numbers.

25/11/2025

We’re delighted to welcome Petko Hristev as our new New Business Development Director. Bringing extensive leadership and commercial expertise from major organisations such as McDonald’s, Postbank, and Nova Broadcasting Group, he adds significant depth to our strategic capabilities. Petko’s proven ability to identify growth opportunities, build high-value partnerships, and drive impactful business development will be instrumental as we expand our horizons and accelerate the agency’s growth.

And a fun fact – outside the office, he enjoys long-distance running and has completed several half-marathons.

10/10/2025

"What's the future of AI in creativity?" This is a question we hear often, but rather than just asking, we’ve chosen to step up and answer it.

Introducing FOIDHub – our proprietary, AI-powered production studio. This groundbreaking platform is designed to revolutionize how we approach creativity and production.

Let’s set the record straight: technology isn’t here to replace human creativity; it's here to amplify it. By integrating AI into our process, we’re unlocking new possibilities, enabling us to think bigger, work faster, and create with unparalleled quality. FOIDHub isn’t just about keeping pace with the ever-evolving landscape; it's about leading it, pushing the boundaries of what's possible, and setting new benchmarks for creative excellence.

With FOIDHub, our team and clients now have access to cutting-edge tools that make high-quality content creation faster and more efficient than ever.

As we’ve always believed, actions speak louder than words. Come see what we’re building and experience the future of creativity at foidhub.com.

Read more about this exciting new chapter for the adhub. group.

Adhub., една от водещите комуникационни групи в България, обявява старта на FOIDHub - пълномащабно студио за продукции с изкуствен интелект (AI), което ще даде безпрецедент....

18/09/2025

PHD, part of adhub., is thrilled to welcome EasyPay as one of our newest media clients. Following several successful campaigns together, our current collaboration is an image-driven campaign designed to showcase EasyPay’s abundance of payment services and amplify their brand presence.

This partnership marks an exciting new chapter for both EasyPay and PHD in the offline and digital media management and we’re proud to help bring their vision to life.
Check more here - http://bit.ly/47IIyJY

16/07/2025

Big news: we're levelling up our research game!
We’re excited to announce an exclusive partnership with global insights leader JTN. So, what does that mean?
⚡ Real-time market research
🧠 Smarter, faster, data-driven decisions
🔍 Agile tools to test, track, and adapt campaigns on the go

From concept testing and brand tracking to lightning-fast pulse polls, we’re putting the power of insight into the hands of every brand – big or small.
Because when you know better, you create better.
Let’s make marketing less guessing, more knowing.
Read more here: http://bit.ly/4kArhFr

24/06/2025

As of June 20, 2025, Nitram is no longer part of the adhub. group. The decision follows a completed deal that transitions the agency to new ownership and leadership.

This step is in line with our broader strategy to focus on more flexible and forward-looking models in media and technology.

Nitram has played a meaningful role in our creative ecosystem, contributing valuable projects and talented people along the way. We’re proud of what we’ve built together and wish them continued success as they move into their next chapter.

Купувач на дела е Теодор Михайлов

28/04/2025

е инициатива, която съществува, за да помогне на сираци или полусираци, които започват или продължават своето висше образование.guts & brains DDB с гордост вече 12 години застава до тях, защото знае колко е важно образованието за бъдещето на децата, а децата – за нашето бъдеще.

25/04/2025

BIG NEWS!Bogomil Atanasov & Valio Shtinkov have conquered Young Lions Bulgaria 2025 and are heading to Cannes this June to represent the country on the global stage! 🇧🇬🎉Catch them at guts & brains DDB – wild, witty, and officially award-winning. 🦁🏆Let the countdown to Cannes begin.

31/03/2025

Our communication group was pleased to add 4 awards to our trophy shelf at this year’s BAPRA Bright Awards. guts & brains DDB won two Gold awards – one in the Employee Communication category and another for their PR Campaign Using AI or Other Technology – for their campaign "Super People. Super Technologies." for Yettel. Additionally, they received a Bronze award in the Employer Branding category. Meanwhile, DNA Sofia earned a Silver award in the Employer Branding category for their recruitment communication campaign for Sofia City Public Transport, client: Urban Mobility Center. Congrats to both agencies!✨