UM Sofia

10/05/2026

Proud of our teams from UM and Initiative who joined today Wings for Life World Run event and run for those that cannot. Together for a cause bigger than ourselves.

17/04/2026

11/03/2026

More than a celebration

International Women’s Day is more than a symbolic moment. It is an opportunity to recognize the role women play in shaping workplaces, communities, and progress itself.

In our company, we marked the occasion by taking a short pause from the daily pace of work to acknowledge something important — the value of choice, equality, and respect for the diverse paths, talents, and achievements of the women around us.

Because progress is built when equality is not only supported, but lived every day.

05/03/2026

We are delighted that our colleagues Dimitar Trenchev and Krasimir Minev contributed to the projects of 2 teams, helping them achieve 1st and 3rd place during the Bulgarian Association of Communications Agencies - Рекламна академия contest!

02/03/2026

Our office was a little more red and white than usual.

We hosted a Martenitsa-making workshop – a small but heartfelt initiative that brought us together beyond our daily tasks and deadlines.

The Martenitsa is a traditional Bulgarian symbol of health, good fortune, and new beginnings. Passed down through generations, it reminds us of the importance of staying connected to our roots, welcoming spring, and embracing hope for the year ahead.

For us, this was more than a creative activity – it was a moment of team spirit, shared smiles, and meaningful connection. We truly believe that it’s these small gestures that help build a strong and vibrant company culture.

Happy Baba Marta!

Wishing everyone health, inspiration, and success throughout the year ahead.

11/02/2026

Empowering the next generation of communicators

Bulgarian Association of Communications Agencies is organizing the 13th edition of the Рекламна академия, taking place from 16–20 February 2026 and our colleagues Dimitar Trenchev and Krasimir Minev will serve as mentors to students of New Bulgarian University.

Participants will be divided into teams across sectors, Soft Drinks, Beer, OTC Medicines, Retail, Telecommunications, and Food. Teams within the same sector will tackle the same case study. Each team is supported by two mentors from a communication agency and one mentor from an advertising company.

Dimitar (https://lnkd.in/dM7g2j-5) and Krasimir (https://lnkd.in/d-xfmPM3) will guide teams, offer strategic direction, and oversee the development of communication campaigns with a strong emphasis on media planning, selecting the right channels for the sector, the specific product/service, and the target audience.

We’re proud of our colleagues and the expertise they’re sharing with the students.

15/12/2025

At UM Sofia, we believe that responsibility goes beyond business.
We recently made a donation of essential food items, medicines, and detergents to support people in need across Northwestern Bulgaria, focusing on villages in the regions of Montana, Vratsa, and Vidin.

These communities face ongoing challenges, and we hope this small gesture helps bring some relief and support to those who need it most. We are grateful to everyone who helped make this initiative possible and to "Dobro za vseki" foundation who ensured the donations reached the right people.

We remain committed to standing by our communities and contributing where it matters most.

12/11/2025

Till Death Do Us Part
A campaign that reminds us that behind every number stands a real woman - someone’s daughter, mother, sister, or friend.
It was launched to spark a conversation about femicide and the responsibility of the system that too often fails to recognize violence in time.

In 2025, 20 women have been killed. On October 31st this year, a woman was murdered in Sofia by her ex-partner in a premeditated act and with four bullets. She left behind three children.
In Bulgaria, the number of women killed over the past 5 years, most of them by their partners, is no less than 20 per year.

The campaign “Till Death Do Us Part” in Bulgaria is organized by the Alliance for Protection against Gender-Based Violence (APGBV), with the support of organizations from eight countries in the region.
We at UM Bulgaria are proud to have participated in its launch and helped convey a message that calls for change - not silence.

06/11/2025

🍂Celebrating Autumn✨

This week our team took a sweet break to welcome the cozy season of autumn with a fun cookie-decorating event! From warm fall colors to creative acorns and leaf designs, it was wonderful to see everyone’s artistic side shine.

Beyond the frosting and sprinkles, moments like these help us slow down, connect, and enjoy time together as a team. Grateful for a workplace that values creativity, collaboration, and a little sugar-boosted laughter along the way!

Here’s to colorful leaves, warm drinks, and more shared moments this season. 🍂✨

09/10/2025

Continuous learning is part of our DNA.
Our latest team workshop was a great opportunity to exchange ideas, reflect, and strengthen how we work together.

26/09/2025

Yesterday, UM offices around the world marked the Stand Against Bland Day!
We came together to talk, share ideas, and inspire one another, once again affirming how essential diversity and authenticity are for campaigns that truly stand out.
Big thanks to all our colleagues for the energy and inspiration!