Otto.martin

Otto.martin Brand strategy & Identity design Problem solver & brand creator

18/08/2026

.varna X

12/08/2026

Hey, just got promoted!!! 🎉🍾

Not every branding project starts with a logo.I was approached to develop a new name and brand identity for a chili crun...
05/08/2026

Not every branding project starts with a logo.

I was approached to develop a new name and brand identity for a chili crunch product. The brief called for something bold and in-your-face—raw, slightly cultish, and offbeat—that could work as a product name, a visual system, and a clear packaging direction.

Never approved and shamefully left to waste. :)

From PDF to physical .me .varna CreativeDirection
02/05/2026

From PDF to physical .me .varna CreativeDirection

New beginnings :)
01/05/2026

New beginnings :)

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