14/01/2026
Очакванията към компаниите растат, а доверието се печели все по-трудно. 🤔
Новото издание на SEC Newgate Impact Monitor 2025 - проучване сред над 20 000 души в 20 държави 💡, показва, че хората оценяват организациите все повече по реалния им отпечатък на местно ниво – дали създават работни места, инвестират и работят с местни партньори.
Докладът отчита и още две ясни тенденции: обществото очаква бизнесът да застава зад ценностите си и да говори по важни социални теми.
Устойчивата репутация днес се гради чрез конкретни действия и честна комуникация.
🔎 В този контекст Impact Monitor 2025 на SEC Newgate дава ценни ориентири за това как се променят обществените очаквания и къде са рисковете и възможностите за компаниите днес.
👉 Пълният доклад ще откриете тук: https://secnewgate.com/impact-monitor/reports/
Public expectations of organisations are rising, faster than perceived performance.
SEC Newgate’s newly released 2025 Impact Monitor, drawing on the views of over 20,000 citizens in 20 countries, highlights a clear and persistent gap between what people expect and what they believe organisations actually deliver.
People are judging companies more on their local footprint: creating local jobs, investing locally, and sourcing locally, even at higher cost. At the same time, 76% believe businesses should act in the interest of all stakeholders, not only shareholders, while only 38% feel large organisations are sufficiently transparent, making transparency the weakest link in the trust equation.
As a member of the SEC Newgate Group, V+O Group supports organisations in translating these insights into action by navigating local expectations, shaping strategies grounded in local realities, and building credibility where trust is earned and tested every day.
📩 Read the full 2025 Impact Monitor and reflect on what these insights mean for your organisation, your markets, and your stakeholders: https://secnewgate.com/impact-monitor/reports/
