United Partners

04/05/2026

"We’re hiring... but we’re also restructuring." 📢

It may sound contradictory, but in today’s fast-moving business world, it’s a reality many companies face. The question is: how do you tell your team without causing panic?

Our colleague Nikol Nikolaeva (Head of Consumer Sector here at United Partners) recently sat down with Economy.bg to tackle this exact dilemma for their "Communication Cases" series.

Nikol explains that when a business evolves, its roles must evolve too. The secret to keeping a team motivated during such a transition? Honesty and a clear vision for the future. 🚀

We are proud to see our experts sharing practical tips on building more transparent and effective work environments!

Big thanks to Economy.bg for the invitation and the great discussion.

Check out Nikol’s full advice in the link below 👇

30/04/2026

Big news! 🌍 United Partners has officially been named one of the 60 Best Agencies in Continental Europe by PRovoke Media! 🥳🏆

This is a huge milestone for us, and we couldn’t have done it without our amazing team and our wonderful clients. Their trust and our passion for creative communication put us on this prestigious map! 📍

We’re celebrating this achievement and looking forward to reaching even greater heights together. Thank you for being part of our journey! 🥂✨

Drop a "congrats" in the comments to celebrate with us! 👇

28/04/2026

A fantastic morning at the office! ☕✨

Today, our very own Maria Gergova-Bengtsson took the stage for the SweCham Bulgaria 4 You initiative. 🎤 Hosting the Swedish-Bulgarian Chamber of Commerce community, she shared how a leader's personal brand acts as the heartbeat of a company’s reputation. 📈

It was an inspiring morning of sharing, caring, and professional growth - topped off with a 30-day personal branding challenge for our guests!
Thank you to everyone for the great energy! 📸

27/04/2026

How visible should a CEO really be today?

Tomorrow, we will host the next edition of SweCham 4 You - Leaders Share and Care, dedicated to the topic: “The Visible CEO: When Personal Brand Becomes Company Reputation.”

In a business environment where trust is built as much through people as through brands, leadership visibility is no longer optional. It shapes credibility, influences employer perception, and plays a growing role in overall business success.

Together with the SweCham Bulgaria community, we’ll explore how authenticity, consistency, and personal presence can strengthen not just individual leaders, but entire organizations.

Looking forward to an inspiring conversation.

22/04/2026

Plan for the best, prepare for the "oops." ⚠️

In the world of influencer marketing, reputation is everything. But as our Senior Digital Manager, Velizara Panayotova, highlights in her recent piece for Economy.bg, the strength of a brand is often measured by how it reacts when its ambassadors stumble.

"The best reaction to a crisis is the one that was prepared before the crisis even began."

We’re proud to share Velizara’s expert perspective on how brands can maintain authenticity and trust, even under pressure. Thank you, economy.bg, for hosting this timely discussion!

Read more about managing communication risks below 👇

03/04/2026

Is your team’s influence your biggest secret weapon? 🚀

We are seeing a major shift in how people consume information - audiences now crave authentic, human-generated content over traditional corporate messaging. When an employee becomes an influencer in their niche, it shouldn’t be viewed as a risk, but as a strategic asset for the company.

A huge thanks to Economy.bg for inviting our very own Gergana Grudeva (Head of Growth and Expanding Sectors) to share her expertise on this "communication case study".

Gergana highlights that organizations that empower their people to find their "personal voice" are the ones that truly gain a competitive edge. It’s about building trust through a human face.

23/03/2026

🤝 People-First Leadership: Beyond the "Return to Office"

Is returning to the office a "punishment" or a strategic move toward a stronger community?

At United Partners, we believe the answer lies in how you communicate. Our Head of the ICT sector, Кристияна Огнянова, recently spoke with Economy.bg about the nuances of transitioning away from remote work without losing employee trust. A huge thank you to the team at Economy.bg for providing a platform for this essential conversation on leadership and employer branding!

💡 Strategy over "Shock": The 90-Day Rule: Avoid announcing changes that start "tomorrow."

Giving teams 60 to 90 days allows them to reorganize their personal lives and childcare, showing respect for their reality.

Focus on Value: Frame the shift as a transition to a culture where live interaction, mentorship, and spontaneous innovation are the priorities.

Two-Way Dialogue: Don't just send an email. Use pulse surveys and open meetings to listen before decisions are "set in stone."

Leadership Maturity: True leadership means being ready to adapt. If the data shows certain roles thrive with more freedom, be prepared to adjust the rules. Success isn't measured by badges swiped, but by the strength of the collaboration created.

👇 Check out the full interview on Economy.bg for the complete guide on navigating this change: https://bit.ly/4smvscI

11/03/2026

Big news from UPN! 🎉
We've partnered with Cyabra - the AI-powered platform that detects fake accounts, bot campaigns, and disinformation across social media to bring a whole new level of brand protection to our agency partners and their clients across Europe.
Why does this matter? Because in today's world, a single coordinated attack by fake profiles can spark a full-blown reputational crisis in hours. Our partnership with Cyabra gives the UPN network the tools to see through the noise, spot manufactured narratives early, and protect what matters most: trust.
It's smart. It's necessary. And it's part of our commitment to making the digital space a little more honest for everyone.
Read more 👉
https://unitedpartners.prowly.com/449920-united-partners-network-and-cyabra-announce-strategic-partnership-to-strengthen-brand-protection-and-combat-disinformation-across-europe?preview=true

10/03/2026

🚀 Exciting news from United Partners Network!
We are proud to welcome Crowe PR, a leading U.S. PR agency, to our global network. This partnership opens new doors for Bulgarian companies entering the U.S. market, while international brands gain seamless access to Central & Eastern Europe.
Bulgarian startups, consumer brands, and tech innovators can now rely on trusted, local PR expertise in one of the most competitive markets in the world.

Learn more: https://shorturl.at/37CMD

25/02/2026

Горди сме, че заедно с Takeaway.com можем да подкрепим каузата на Аз Вярвам и Помагам с 2000 мартеници, изработени от деца с големи сърца. ❤️

Вярваме, че когато бизнесът и доброто вървят ръка за ръка, резултатите са истински значими.

#продължавамеобединени #азвярвамипомагам

Не мога да повярвам какво се случи! Нямаме думи от щастие! Само за един миг получихме толкова много!
2000 броя мартеници с кауза ще бъдат купени само от една компания! Може ли да повярвате?? Обадиха ни се с думите: Видяхме публикацията на децата, които изработват мартеници с кауза и сме впечатлени. Тези деца ни докоснаха и искаме да сме част от това огромно добро! Велико! ❤️

А сега накратко ...
Преди няколко дни получихме имейл, а след това проведохме и телефонен разговор с представител на екипа на световната компания Takeaway.com и обслужващата ги комуникационна агенция United Partners с идеята да купят / направят дарение в подкрепа на нас от благотворителна кампания Аз Вярвам и Помагам за 2000 броя мартеници с кауза за този гигант в доставките на храна!!!

Не знаех как да реагирам, може би съм мълчал на телефона с минути , но когато се осъзнах си спомням, че първaтa ми реакция беше: Уоуууу! За нас е огромна чест и уважение!

Изключително съм благодарен преди всичко на Ива, Ния, Тони, Йони, Яна, Стефи, Инна, които за трета поредна година дни наред изработват мартеници с кауза в подкрепа на нас от благотворителна кампания "Аз Вярвам и Помагам" в помощ децата на България. Прегръщам Ви!

Благодаря на техните родители за уважението към нас и подкрепата към своите деца, защото всичко е за тях и бъдещето на България.

Не на последно място благодаря на екипите на Takeaway.com и комуникационна агенция United Partners за доверието и желанието да бъдат част от нас и нашите каузи в помощ на милиони бебета, деца и възрастни в България! 🙏

Припомняме, че благотворителна кампания azviarvamipomagam.bg е най-дългогодишната кампания за събиране на капачки, която няма общо с никакви други подобни кампании, които се появиха след нас и първа в България в помощ на недоносените бебета , която е създадена през 2015г в град Варна от Vladislav Nikolov и Antoniya Antonova.

За над 11 години от създаването си кампанията е дарила над 30 чисто нови детски линейки, кувьози, първите в България мобилни пунктове ( линейки за кръводаряване ) "Аз Вярвам и Помагам", медицински апаратури, оборудване и техника в помощ на милиони бебета, деца и възрастни в България!

Кампания "Аз Вярвам и Помагам" вече има над 200 продукти, артикули и услуги с кауза с десетки компании производители, които от всеки продаден брой продукт отделят дарения и благодарение на които вече са дарени стотици хиляди левове, стотици хиляди левове, които на 100 % се използват само и единствено в помощ на трудните национални каузи, защото ние не работим благотворителност и не си плащаме никакви средства за заплати, труд, бонуси, храна и т.н.

Продължаваме обединени

#продължавамеобединени
#азвярвамипомагам


#детскалинейка
#линейказакръводаряване
#кувьози

03/02/2026

We’re proud to announce a new partnership ✨

United Partners is welcoming Pembroke and Rye into our global network of independent PR agencies.

This collaboration brings together Pembroke and Rye’s strong UK expertise with United Partners’ presence across 60+ markets worldwide - creating a more agile, innovative and human-centred approach to modern PR, supported by the ethical use of AI.

Together, we’re building smarter, faster and more flexible ways to support clients locally and globally.

Welcome to the network, Pembroke and Rye 👋

🔗 Learn more: https://stories.prowly.com/preview/_trZZGsNzCl7Usu_1Vz22g