DNA Sofia

10/10/2025

“What's the future of AI in creativity?” is a question we hear often. Instead of merely asking, we decided to step forward and answer it for everybody.

We’re beyond excited to introduce FOIDHub – our proprietary, AI-powered production studio, a groundbreaking platform that will transform how we approach artistic expression and production.

Let’s be clear: technology will never replace human creativity, but it will amplify it in ways we’ve never seen. By integrating AI into our process, we can move faster, think bigger, and produce more compelling work. FOIDHub represents the next evolution in our creative process, providing our team and clients with the tools they need to stay ahead and lead with innovation. We’re ready to push the limits and set new benchmarks in creative excellence.

Come experience the future of imagination at

Discover FOIDHUB AI studio, the premier AI production studio in the UAE, offering state-of-the-art facilities and expert services for film, TV, and digital content creation.

31/03/2025

We are happy when we’re shining. At a shining ceremony last evening, BAPRA announced its Bright Awards winners. DNA won a solid silver in the Employer Branding category for Public Transport recruitment campaign. Our pride and satisfaction of this award are even greater because of the highly contested competition this year.

27/02/2025

Messages in a bottle are an old hat but how about a message WITH a bottle? 🥃А post to our new campaign for Baileys “Give love in a bottle”. You can send a message yourself to a loved one – or simply play for a bottle of Baileys Chocolate and other pleasant gifts http://bit.ly/3XkLx57

21/02/2025

In most of the European languages portfolio actually means wallet. With the wish to grow our wallet thicker, we're happy to announce the new client in our portfolio - International Asset Bank.
Hip-hip-hurray for the common interest and the growing trend we hope to set together!

17/12/2024

If it's not the weather, then it's the public transport. Yes, Sofia residents have one constant excuse for their delays - public transport. Even we sometimes use it. And since we know that having a regular transportation means having sufficient number of vehicle drivers, we took the task of finding drivers for the capital's public transport very seriously. Here's what came out from under our keyboards.

11/12/2024

How many "r"s r there in "Baileys"? Lots of, actually. Rrrrrr!

22/10/2024

Now that’s a job offer! We are happy to announce our first project for the Център за градска мобилност. Because, as a bus driver puts it in our video, were there no transport workers, the city would stop. Watch it, like it and share it to spread the word.

16/10/2024

👇👇👇

Our digital hub is evolving: at adhub., Bulgaria's largest advertising group, we are thrilled to announce our partnership with ID Consult.

By joining forces, we’re set to expand our digital services and empower businesses to excel in the digital landscape.

This collaboration opens up incredible possibilities for advertisers, including:

✅ Developing innovative digital infrastructures

✅ Collecting, processing, and analyzing valuable data

✅ Elevating SEO (Search Engine Optimization) strategies… and much more!

Together, we’ll provide our clients with cutting-edge tools and insights to better understand their audiences, optimize their media investments, and enhance overall business efficiency.

We can’t wait to see the fantastic results and growth this partnership will bring to our clients!

Click here for more information:
https://bit.ly/3BGM7m2

02/09/2024

📲It's time to unlock TikTok!

Our agencies PHD Media Bulgaria and Optimum Media OMD entered into a groundbreaking partnership with TikTok, world's leading platform for short-form mobile videos.

From now on we are direct partners with TikTok Ads and our team will have access to exclusive insights, analytics and creative solutions from TikTok, allowing us to track campaign performance, understand audience behavior, and optimize our marketing strategies for maximum impact.

In Bulgaria brands will have the opportunity to create an inimitable TikTok experience through Community Commerce - a unique entertainment and shopping service that is completely transforming the business unit.

TikTok's research shows that nearly 50% of brands' sales growth is due to more creative content, so here we are - ready to start a new era in marketing.

31/07/2024

Sweet, sweet bliss. We’re happy to announce the new addition to our list of happy clients – Baileys.
Such news call for a toast – may our projects be ambitious, may our brainstormings be creative, and may our connection be everlasting. Thank you, Baileys, cheers to you!